Hey there! I’m Bernadette Sarmiento-Poole, your go-to creative buddy from New Zealand, ready to turn your design ideas into something amazing! Think of me as your design partner, crafting the visuals that not only catch the eye but also connect with your audience on a deeper level. It’s been quite the journey for me! I started out doodling in sketchbooks, and now I’ve had the chance to work with all kinds of clients. It’s been a fun ride filled with creativity, challenges, and a lot of passion for what I do. Over the years, I’ve had the opportunity to collaborate with a wide range of clients, from start-ups and small businesses to established brands and multinational corporations across the Middle East, the Philippines, and Australia.

Bernadette Sarmiento

Hey there! I’m Bernadette Sarmiento-Poole, your go-to creative buddy from New Zealand, ready to turn your design ideas into something amazing! Think of me as your design partner, crafting the visuals that not only catch the eye but also connect with your audience on a deeper level. It’s been quite the journey for me! I started out doodling in sketchbooks, and now I’ve had the chance to work with all kinds of clients. It’s been a fun ride filled with creativity, challenges, and a lot of passion for what I do. Over the years, I’ve had the opportunity to collaborate with a wide range of clients, from start-ups and small businesses to established brands and multinational corporations across the Middle East, the Philippines, and Australia.

Available to hire

Hey there! I’m Bernadette Sarmiento-Poole, your go-to creative buddy from New Zealand, ready to turn your design ideas into something amazing! Think of me as your design partner, crafting the visuals that not only catch the eye but also connect with your audience on a deeper level.
It’s been quite the journey for me! I started out doodling in sketchbooks, and now I’ve had the chance to work with all kinds of clients. It’s been a fun ride filled with creativity, challenges, and a lot of passion for what I do. Over the years, I’ve had the opportunity to collaborate with a wide range of clients, from start-ups and small businesses to established brands and multinational corporations across the Middle East, the Philippines, and Australia.

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Language

English
Advanced

Work Experience

Creative Designer at Emapta / Booktopia - PH/AU
January 1, 2024 - July 10, 2025
Brings creative concepts to life in visually captivating ways by translating asset briefs into impactful designs. Conceptualizes creative design of major and minor Booktopia campaigns including Black Friday, Mother’s Day, Book Binge, and more, ensuring each design resonates with a broad audience. Designs monthly solus postcards, social media posts, podcast visuals, and materials for the book of the month assets. Collaborates by refining colleagues' designs, providing constructive feedback, and completing remaining assets. Creates simple GIFs tailored for campaigns and supplies marketing collateral for the Angus & Robertson site, aligning visuals with brand standards and enhancing promotional campaigns.
Senior Graphic Designer / Web at House of Marketing - Dubai
January 1, 2019 - July 10, 2025
Applied graphic design principles to produce innovative print documents and corporate designs including business cards, letterheads, logos, banners, posters, and billboards. Developed creative concepts and took part in brainstorming sessions. Managed technical aspects of graphic design such as layout and production design of corporate identity and publications. Created working websites from drafts to HTML (fixed layout or fluid responsive) using Adobe Muse and Wordpress. Created online banners and newsletters using Adobe Flash and HTML files.
Senior Graphic Designer at Leadersport Group - Dubai
January 1, 2015 - July 10, 2025
Performed a multitude of creative services including creating graphic assets for all store locations, managing process from draft creation to printing. Created sports apparel from draft to final stage. Prepared advertising materials such as brochures, flyers, campaign sale materials, company newsletter, and branding. Served as primary company photographer for product shoots and events, conducting photo shoots.
Artist at Supervalue Inc. - SM Supermarket - Philippines
January 1, 2012 - July 10, 2025
Developed creative concepts for corporate and related advertisements, collaborating with marketing and design teams to produce compelling visuals. Reviewed and revised creative files during promotions and internal edits. Managed all visual display elements including seasonal creatives and promotions. Supervised installation of signage and marketing displays.
Graphic Designer at Emotion Media & Advertising - Bahrain
January 1, 2010 - July 10, 2025
Created corporate and related ads such as flyers, billboards, and lampposts. Utilized Adobe Creative Suite (Photoshop, Illustrator, InDesign), Freehand, and CorelDraw. Prepared sketches and layouts by hand or computer. Developed overall layout and production design of corporate identity, magazines, newspapers, journals, and corporate reports.
Graphic Designer at Global Touch Advertising - Bahrain
January 1, 2008 - July 10, 2025
Crafted corporate designs such as business cards, letterheads, and logos alongside advertising materials for various media including newspapers, lamp posts, and billboards. Known for being well organized with strong work ethics and dedication to employer objectives.

Education

Bachelor of Science & Technology at National College of Science and Tech.
January 1, 2002 - December 31, 2006

Qualifications

Adobe Premiere Pro Master Class
January 1, 2023 - December 31, 2023
Advance Web Design / Development
January 1, 2016 - December 31, 2017
Graphics Media Training Philippines / 5D Course
January 11, 2030 - July 10, 2025

Industry Experience

Media & Entertainment, Retail, Consumer Goods, Professional Services, Software & Internet