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Hi, I'm Alejandro, an enthusiastic marketing specialist with over 4 years of experience in the iGaming industry, focusing mainly on sportsbook and sports marketing. I enjoy designing and executing international campaigns, particularly targeting LATAM markets like Chile, Peru, Ecuador, and Mexico. I am highly skilled in user segmentation, KPI analysis, and creating personalized acquisition and retention strategies to boost customer engagement. Having worked with major global companies across diverse multicultural environments, I pride myself on being proactive, results-driven, and adaptable. From managing sports marketing campaigns to launching innovative Responsible Gambling initiatives, I continually strive to bring creativity and data-driven insights to my work.…Hi, I'm Alejandro, an enthusiastic marketing specialist with over 4 years of experience in the iGaming industry, focusing mainly on sportsbook and sports marketing. I enjoy designing and executing international campaigns, particularly targeting LATAM markets like Chile, Peru, Ecuador, and Mexico. I am highly skilled in user segmentation, KPI analysis, and creating personalized acquisition and retention strategies to boost customer engagement. Having worked with major global companies across diverse multicultural environments, I pride myself on being proactive, results-driven, and adaptable. From managing sports marketing campaigns to launching innovative Responsible Gambling initiatives, I continually strive to bring creativity and data-driven insights to my work.

Hadraniel Alejandro Cartagena Rubio

Marketer, Marketing Strategist, Marketing Analyst, +2

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Hi, I'm Alejandro, an enthusiastic marketing specialist with over 4 years of experience in the iGaming industry, focusing mainly on sportsbook and sports marketing. I enjoy designing and executing international campaigns, particularly targeting LATAM markets like Chile, Peru, Ecuador, and Mexico. I am highly skilled in user segmentation, KPI analysis, and creating personalized acquisition and retention strategies to boost customer engagement. Having worked with major global companies across diverse multicultural environments, I pride myself on being proactive, results-driven, and adaptable. From managing sports marketing campaigns to launching innovative Responsible Gambling initiatives, I continually strive to bring creativity and data-driven insights to my work.…Hi, I'm Alejandro, an enthusiastic marketing specialist with over 4 years of experience in the iGaming industry, focusing mainly on sportsbook and sports marketing. I enjoy designing and executing international campaigns, particularly targeting LATAM markets like Chile, Peru, Ecuador, and Mexico. I am highly skilled in user segmentation, KPI analysis, and creating personalized acquisition and retention strategies to boost customer engagement. Having worked with major global companies across diverse multicultural environments, I pride myself on being proactive, results-driven, and adaptable. From managing sports marketing campaigns to launching innovative Responsible Gambling initiatives, I continually strive to bring creativity and data-driven insights to my work.

Available to hire

Hi, I’m Alejandro, an enthusiastic marketing specialist with over 4 years of experience in the iGaming industry, focusing mainly on sportsbook and sports marketing. I enjoy designing and executing international campaigns, particularly targeting LATAM markets like Chile, Peru, Ecuador, and Mexico. I am highly skilled in user segmentation, KPI analysis, and creating personalized acquisition and retention strategies to boost customer engagement.

Having worked with major global companies across diverse multicultural environments, I pride myself on being proactive, results-driven, and adaptable. From managing sports marketing campaigns to launching innovative Responsible Gambling initiatives, I continually strive to bring creativity and data-driven insights to my work.

Skills

Jira

HTML5

Experience Level

Jira

Intermediate

HTML5

Intermediate

Language

Spanish; Castilian

Fluent

English

Advanced

Portuguese

Beginner

Work Experience

LATAM Sportsbook Marketing Coordinator at COOLBET, Tallinn - Estonia

July 1, 2023 - Present

Developing, executing and optimizing sports marketing campaigns focused on customer acquisition, retention, and reactivation across key LATAM markets including Chile, Peru, Ecuador, and Mexico. Monitoring and analyzing KPIs using Tableau and BI reports to optimize ROI performance. Researching sports odds to enhance campaign outcomes during major sports events. Setting up and troubleshooting campaigns in the platform back office, front office, and HTML content as necessary. Managing projects using JIRA, Trello, and Slack to ensure timely and successful campaign execution.

Bookmaker at COOLBET, Tallinn - Estonia

July 1, 2023 - July 10, 2025

Managed specific markets and monitored sports odds to ensure competitive offers. Conducted risk management monitoring. Communicated with providers and resolved issues during sports events. Implemented eSports streaming and improved the Front Office user experience. Performed massive manual bet settlements and assisted Customer Support agents with sportsbook-related inquiries.

Customer Support Specialist at COOLBET, Tallinn - Estonia

April 1, 2021 - July 10, 2025

Provided customer support and resolved inquiries related to products and campaigns. Collaborated with various departments to improve the overall customer experience. Translated content and provided internal support in multiple languages.

Tour Conductor at Peru Hop Travel Company, Lima - Peru

February 1, 2020 - July 10, 2025

Coordinated and planned tourist trips with a focus on customer engagement. Delivered information on tours and services in multiple languages to enhance traveler experience.

Specialty Fine Dining Waiter at Seabourn Yachts, Overseas

April 1, 2019 - July 10, 2025

Provided personalized services in private onboard restaurants. Presented menus and wine selections in various languages, ensuring high-quality customer service.