Hadraniel Alejandro Cartagena Rubio
Hi, I'm Alejandro, an enthusiastic marketing specialist with over 4 years of experience in the iGaming industry, focusing mainly on sportsbook and sports marketing.
About
Hi, I’m Alejandro, an enthusiastic marketing specialist with over 4 years of experience in the iGaming industry, focusing mainly on sportsbook and sports marketing. I enjoy designing and executing international campaigns, particularly targeting LATAM markets like Chile, Peru, Ecuador, and Mexico. I am highly skilled in user segmentation, KPI analysis, and creating personalized acquisition and retention strategies to boost customer engagement.
Having worked with major global companies across diverse multicultural environments, I pride myself on being proactive, results-driven, and adaptable. From managing sports marketing campaigns to launching innovative Responsible Gambling initiatives, I continually strive to bring creativity and data-driven insights to my work.
- 7 years' experience
- Joined July 2025
Industry experience
- Gaming
- Travel & Hospitality
- Media & Entertainment
- Professional Services
- Software & Internet
Work experience· 5 roles
Managed specific markets and monitored sports odds to ensure competitive offers. Conducted risk management monitoring. Communicated with providers and resolved issues during sports events. Implemented eSports streaming and improved the Front Office user experience. Performed massive manual bet settlements and assisted Customer Support agents with sportsbook-related inquiries.
Developing, executing and optimizing sports marketing campaigns focused on customer acquisition, retention, and reactivation across key LATAM markets including Chile, Peru, Ecuador, and Mexico. Monitoring and analyzing KPIs using Tableau and BI reports to optimize ROI performance. Researching sports odds to enhance campaign outcomes during major sports events. Setting up and troubleshooting campaigns in the platform back office, front office, and HTML content as necessary. Managing projects using JIRA, Trello, and Slack to ensure timely and successful campaign execution.
Provided customer support and resolved inquiries related to products and campaigns. Collaborated with various departments to improve the overall customer experience. Translated content and provided internal support in multiple languages.
Education
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