Available to hire
I’m a visual design director who focuses on an array of design disciplines from product UI / UX, branding, graphic design, typography and conceptual strategic thinking. I have extensive experience working with startups and well-established companies on digital projects including e-commerce platforms, mobile apps, and branding initiatives. I love collaborating with teams to bring creative concepts to life and deliver impactful design solutions that resonate with users.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Language
English
Fluent
Swedish
Advanced
Spanish; Castilian
Advanced
Work Experience
Design Director / Creative Director / Product UI / UX / Branding / Graphic Design at Multiple projects
January 1, 2024 - PresentWorked on various projects including OUTGLOW, LOOP, and Northfit involving e-commerce website, mobile app, product design, UI/UX, and branding for startups and product launches.
UI Product Lead / Design Director Digital Projects at Cognizant Benelux Nordics Sweden
November 30, 2023 - July 10, 2025Led UI product design for multiple clients and directed digital projects ensuring high quality and innovative design solutions.
UI and UX Design Director at LG Global
August 31, 2022 - July 10, 2025Directed UI and UX design for a new campaign site for the LG brand.
UI and UX Design Director at VSA Partners Chicago
April 30, 2022 - July 10, 2025Led UI and UX design direction alongside a brand refresh for Watson IBM.
Freelance UI Design Director at RGA / CVS health platform
January 31, 2022 - July 10, 2025Worked as a freelance UI design director for redesigning a responsive website.
UI Design Director at Wolff Olins / Sage
September 30, 2021 - July 10, 2025Directed UI design for a cloud-based software company.
UI Designer at Stockholm Design Lab / Krypto NFT art Platform
August 31, 2021 - July 10, 2025Designed UI for a cryptocurrency platform for buying and selling artwork.
UI Designer at Third & Grove / Platform E-commerce UI
July 31, 2021 - July 10, 2025Designed UI and layout for a large responsive e-commerce platform.
Digital Platform Designer at Verizon
February 28, 2021 - July 10, 2025Created landing pages for new product launches on Verizon.com.
Freelance UI Designer at Centime Inc
October 31, 2020 - July 10, 2025Worked closely with UX to design complete UI system for a finance startup.
Senior Art Director at Addison
December 31, 2019 - July 10, 2025Directed art, brand, UI, and print design.
Digital Design Director (Freelance) at Wolff Olins
October 31, 2019 - July 10, 2025Re-branded and designed new look for a Fortune 500 online marketing platform.
Design Director (Freelance) at Crafted NYC
August 31, 2019 - July 10, 2025Responsible for site design, branding, and concepting.
Senior Designer (Freelance) at Frog NYC
July 31, 2019 - July 10, 2025Collaborated closely on design and research with the team.
Digital Design Director (Freelance) at Wolff Olins
May 31, 2019 - July 10, 2025Translated new brand vision to an online responsive experience.
UI Design Director (Freelance) at IQVIA
April 30, 2019 - July 10, 2025Enhanced various apps creating layouts, icons, and data visualizations with product team.
Head of Design at Learnvest NYC
April 30, 2018 - July 10, 2025Evolved and refreshed branding for Northwestern Mutual client Learnvest.
Freelance Design Director at RGA NYC
February 28, 2017 - July 10, 2025Collaborated on the design and feel for Verizon.com and FiOS app.
Freelance Design Director at RGA NYC
October 31, 2016 - July 10, 2025Designed online presence and launch for Samsung Note 7 and Gear VR.
Freelance Creative Director at DDB NYC
June 30, 2016 - July 10, 2025Brand and responsive website refresh overhaul for Neutrogena.
Head of Design at Tone, NYC
April 30, 2016 - July 10, 2025Hands-on visual design director for startup, creating graphics for app and marketing components.
Freelance Creative Director at Edge DNA, NYC
May 31, 2015 - July 10, 2025Creative Lead for Absolut Vodka and Mumm Champagne.
Associate Creative Director at Havas Worldwide, NYC
February 28, 2015 - July 10, 2025Creative lead for Watson brand and online presence at IBM Watson.
Associate Creative Director at AKQA, NYC
March 31, 2014 - July 10, 2025Creative lead for Verizon in-store display experiences and Lady Gaga's Verizon live stream concert.
Associate Creative Director at Razorfish, NYC
October 31, 2013 - July 10, 2025Creative lead for Prudential and Ford Motors work.
Senior Art Director (Freelance) at BBDO, NYC
June 30, 2013 - July 10, 2025Art direction and design in digital category for Hewlett Packard.
Senior Art Director (Freelance) at OFFSET of Shutterstock, NYC
March 31, 2013 - July 10, 2025Creative lead for premium stock photo site in digital category.
Senior Art Director (Freelance) at Razorfish, NYC
September 30, 2012 - July 10, 2025Creative lead in digital for American Express.
Senior Art Director (Freelance) at McCann, NYC
June 30, 2012 - July 10, 2025Creative lead for L'Oréal, Adidas, General Mills, Kohl’s in 360 and digital categories.
Senior Art Director (Freelance) at Razorfish, NYC
April 30, 2012 - July 10, 2025Creative lead for Smart Car Global Legacy Site, redesign of Razorfish.com, Ford Motors Sync Technology.
Senior Art Director at Ogilvy, NYC
November 30, 2011 - July 10, 2025Worked on pitches, 360 campaigns, digital, and TV commercials for clients including UPS, Time Warner Cable, Tetra Pak, Ikea, Kool Aid, DuPont, Smart Water, and Fanta.
Senior Art Director (Freelance) at Razorfish, NYC
February 28, 2010 - July 10, 2025Worked on digital projects for Ford Motors.com and Merrill Lynch.
Senior Art Director (Freelance) at McCann, NYC
November 30, 2009 - July 10, 2025Worked on digital campaigns for Verizon and Mastercard.
Senior Art Director (Freelance) at JWT, NYC
September 30, 2009 - July 10, 2025Worked on digital projects for Microsoft and Sudafed.
Senior Art Director at Lowe Brindfors, Stockholm, Sweden
June 30, 2009 - July 10, 2025Concepted digital and print for clients such as Saab, Unilever, Marbodal, NK Fashion House.
Senior Art Director at Foreign, Stockholm, Sweden
July 31, 2008 - July 10, 2025Worked on digital projects for Adidas and Absolut Vodka.
Freelance Art Director at Razorfish avenue A / NYC
December 31, 2007 - July 10, 2025Art direction and design for new online presence of Merrill Lynch.
Art Director at Saatchi & Saatchi, NYC
July 31, 2007 - July 10, 2025Worked on 360 and digital for clients JC Penney, Wendys, Ameriprise.
Senior Designer at R/GA, NYC
March 31, 2007 - July 10, 2025Digital design for clients Verizon and Intel.
Senior Designer at Sackett Design, San Francisco
December 31, 2005 - July 10, 2025Print, branding, and digital design for clients including Time Warner and Charles Schwab.
Design Director / Creative Director / Product UI / UX / Branding / Graphic Design at Multiple projects
January 1, 2024 - PresentWorked on various projects including AI software startup Outglow focusing on e-commerce website, mobile app, product design and branding. Led product launch design including site, mobile app and interactive in store screens for LOOP earbuds. Worked on Northfit startup e-commerce site and mobile app, involving UX, UI, branding, and product design.
UI Product Lead / Design Director at Cognizant Benelux Nordics Sweden
November 30, 2023 - July 10, 2025Led UI product design for multiple clients, directing digital projects and design strategies.
UI and UX Design Director at LG Global
August 31, 2022 - July 10, 2025Directed UI and UX design for a new campaign site for the LG brand.
UI and UX Design Director at VSA Partners Chicago
April 30, 2022 - July 10, 2025Led UI and UX design direction with a brand refresh for Watson IBM.
Freelance UI Design Director at RGA / CVS Health Platform
January 31, 2022 - July 10, 2025Worked as a freelance UI design director for redesigning a responsive website.
UI Design Director at Wolff Olins / Sage
September 30, 2021 - July 10, 2025Led UI design direction for a cloud-based software company.
UI Designer at Stockholm Design Lab / Krypto NFT art Platform
August 31, 2021 - July 10, 2025Designed UI for a Krypto currency platform for selling and purchasing artwork.
UI Designer at Third & Grove / Platform E-commerce UI
July 31, 2021 - July 10, 2025Created UI design and layout for a large responsive e-commerce platform.
Digital Platform Designer at Verizon
February 28, 2021 - July 10, 2025Collaborated with Verizon.com team creating landing pages for new product launches.
Freelance UI Designer at Centime Inc
October 31, 2020 - July 10, 2025Worked closely with UX teams to design a complete UI system for a finance startup.
Senior Art Director at Addison
December 31, 2019 - July 10, 2025Provided art direction, brand design, UI design and print design.
Digital Design Director (Freelance) at Wolff Olins
October 31, 2019 - July 10, 2025Led re-brand and design for a Fortune 500 online marketing platform and translated brand vision to online responsive experience.
Senior Designer (Freelance) at Frog NYC
July 31, 2019 - July 10, 2025Collaborated closely with design and research teams.
UI Design Director (Freelance) at IQVIA
April 30, 2019 - July 10, 2025Worked closely with product teams to enhance various apps by creating layouts, icons and data visualizations.
Head of Design at Learnvest NYC
April 30, 2018 - July 10, 2025Evolved and refreshed branding for Northwestern Mutual's client Learnvest.
Freelance Design Director at RGA NYC
February 28, 2017 - July 10, 2025Collaborated on the look and feel of the new Verizon.com and FiOS App and designed online presence and launch for Samsung Note 7 and Gear VR.
Freelance Creative Director at DDB NYC / Neutrogena
June 30, 2016 - July 10, 2025Brand and responsive website overhaul refresh.
Head of Design at Tone, NYC
April 30, 2016 - July 10, 2025Hands-on visual design director for startup; created all app graphics and outgoing marketing components, working closely with development teams.
Freelance Creative Director at Edge DNA, NYC
May 31, 2015 - July 10, 2025Creative Lead for clients Absolut Vodka, Mumm Champagne.
Associate Creative Director at Havas Worldwide, NYC
February 28, 2015 - July 10, 2025Creative Lead for Watson brand and online presence for IBM Watson.
Associate Creative Director at AKQA, NYC
March 31, 2014 - July 10, 2025Creative Lead for Verizon in-store display experiences and Lady Gaga Verizon live stream concert at Roseland Ballroom NYC.
Associate Creative Director at Razorfish, NYC
October 31, 2013 - July 10, 2025Creative Lead for Prudential and Ford Motors.
Senior Art Director (Freelance) at BBDO, NYC
June 30, 2013 - July 10, 2025Art Direction and design for Hewlett Packard digital category.
Senior Art Director (Freelance) at OFFSET of Shutterstock, NYC
March 31, 2013 - July 10, 2025Creative lead for premium stock photo site in digital category.
Senior Art Director (Freelance) at Razorfish, NYC
September 30, 2012 - July 10, 2025Creative Lead for American Express digital category.
Senior Art Director (Freelance) at McCann, NYC
June 30, 2012 - July 10, 2025Worked on campaigns for L'Oreal, Adidas, General Mills, Kohl’s in 360 and digital categories.
Senior Art Director (Freelance) at Razorfish, NYC
April 30, 2012 - July 10, 2025Creative Lead for Smart Car global legacy site, redesign of Razorfish.com, and Ford Motors Sync technology digital projects.
Senior Art Director at Ogilvy, NYC
November 30, 2011 - July 10, 2025Worked on clients such as UPS, Time Warner Cable, Tetra Pak, IKEA, Kool Aid, DuPont, Smart Water, Fanta, and Amex. Projects included pitches, 360 campaigns, digital and TV commercial categories.
Senior Art Director (Freelance) at Razorfish, NYC
February 28, 2010 - July 10, 2025Worked on Ford Motors.com, Merrill Lynch digital category.
Senior Art Director (Freelance) at McCann, NYC
November 30, 2009 - July 10, 2025Clients included Verizon and Mastercard in digital category.
Senior Art Director (Freelance) at JWT, NYC
September 30, 2009 - July 10, 2025Clients included Microsoft and Sudafed, focus on digital category.
Senior Art Director at Lowe Brindfors, Stockholm, Sweden
June 30, 2009 - July 10, 2025Clients included Saab, Unilever, Marbodal, and NK fashion house. Worked in digital and print concepting.
Senior Art Director at Foreign, Stockholm, Sweden
July 31, 2008 - July 10, 2025Clients included Adidas and Absolut Vodka with focus on digital category.
Freelance Art Director at Razorfish Avenue A, NYC
December 31, 2007 - July 10, 2025Art direction and design for Merrill Lynch new online presence.
Art Director at Saatchi & Saatchi, NYC
July 31, 2007 - July 10, 2025Clients included JC Penney, Wendy's, Ameriprise. Worked across 360 and digital categories.
Senior Designer at R/GA, NYC
March 31, 2007 - July 10, 2025Clients were Verizon and Intel focusing on digital category.
Senior Designer at Sackett Design, San Francisco
December 31, 2005 - July 10, 2025Clients included Time Warner and Charles Schwab. Worked in print, branding, and digital categories.
Education
Bachelor of Fine Arts at Cal State Fullerton
January 1, 2001 - December 31, 2005Bachelor of Fine Arts at Cal State Fullerton
January 1, 2003 - December 31, 2005Qualifications
Industry Experience
Software & Internet, Media & Entertainment, Retail, Financial Services, Consumer Goods, Professional Services, Telecommunications
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
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