Senior Creative & Copywriter at DeepL

Own quarterly content and messaging strategy aligned with demand generation, CRM, and product marketing objectives. Provided creative direction for integrated B2B campaigns and product launches, overseeing messaging frameworks, GTM deliverables, and end-to-end copy production. Served as a key stakeholder in a company-wide rebrand, partnering with an external brand agency to shape verbal identity, messaging architecture, and brand positioning.

Marketing Copy Team Lead at DeepL

Managed and developed a team of four talented copywriters as part of DeepL's in-house Creative Studio team within the Marketing Department. Created content strategy for quarterly marketing goals focusing on demand generation, CRM, and product marketing. Responsible for creative direction of messaging for B2B marketing campaigns and product launches; planned campaign deliverable deadlines and oversaw copy production. Played a key stakeholder role in DeepL's first rebranding project with a London-based brand design agency, assisting with agency outreach, selection, briefing, and shared responsibility for approving new verbal identity, messaging strategy, and brand design direction. Collaborated cross-functionally with other teams including Localization, SEO, Product Marketing, PR, UX Copy, Design, Employer Branding, and Social Media.

Experience Marketing Copy Team Lead at DEEPL

Manages and develops a four-person copywriting team within the in-house Creative Studio. Creates content strategy for quarterly marketing goals with a focus on demand generation, CRM, and product marketing. Provides creative direction for messaging in B2B campaigns and product launches; plans campaign deliverables and oversees copy production. Key stakeholder in DeepL's first rebranding project with a London-based design agency, assisting with agency outreach, selection, briefing, and shared responsibility for approving the verbal identity, messaging strategy, and brand design direction. Collaborates cross-functionally with Localization, SEO, Product Marketing, PR, UX Copy, Design, Employer Branding, and Social Media.

Senior Copywriter at Allies Group

Oversaw marketing copy for skincare product launches and seasonal campaigns focusing on email funnels. Created copy that converted one-off customers into paying subscribers through emails, dedicated landing pages, digital banners, and social media ads. Developed brand tone and story, maintaining a content style guide. Analyzed copy performance and iterated on future campaigns.

Senior Copywriter at Allies Group

Oversaw marketing copy for skincare product launches and seasonal campaigns, focusing on email funnels. Wrote copy that converted one-off customers into paying subscribers (emails, dedicated landing pages, digital banners, & social media ads). Developed brand tone and a content style guide; analyzed copy performance and iterated on future campaigns.

Senior Copywriter at Allies of Skin

Lead skincare brand copy and marketing messaging; focus on brand voice, tone, and identity; drive growth across product lifecycle and channels.

Copy Manager at Clue

Led Go-to-Market team for Clue's new app feature launch in the U.S., creating tone of voice guidelines, product story, tagline, landing pages, digital ads, in-app messaging, and user manual. Managed and edited cross-department copy and content workflow. Crafted and approved copy for Clue's brand and business goals across various channels. Revised and updated the brand book including company vision, values, origin story, and brand strategy; communicated updates to C-level team. Served as Interim Social Media Manager from August 2019 to April 2020.

Copy Manager at Clue

Led Go-to-Market team for Clue's new app feature launch in the U.S., creating tone-of-voice guidelines, product story, tagline, landing pages, digital ads, in-app messaging, & user manuals. Managed and edited cross-department copy and content workflow; revised and updated the brand book, and communicated changes to the C-level team.

Product & Marketing Copywriter at Clue

Started as Product & Marketing Copywriter as part of the CRM team to write and A/B test marketing and UX copy for email campaigns, in-app messages, push notifications, and surveys. Supported content team by writing/editing SEO-driven blog articles for the website.

Interim Social Media Manager at Clue

Led social media strategy and content, driving engagement during the interim period.

Copy & Content Manager at Clue

Go-to-market messaging for a new app feature launch; develop tone of voice, product positioning, taglines, landing pages, paid ads, in-app messaging, and user communications. Managed cross-functional copy workflows and ensured brand consistency across product and marketing channels. Revised and relaunched the brand book and served as Interim Social Media Manager.

Product & Marketing Copywriter at Clue

Joined the CRM team to write and A/B test marketing and UX copy for emails, in-app messages, push notifications, surveys, etc. Supported content team by writing/editing SEO-driven blog articles for the website.

Freelance Senior Copywriter at 1stdibs.com

Freelance Senior Copywriter at 1stdibs.com

Senior copywriter on a freelance basis, developing and editing marketing copy for campaigns across email, landing pages, banners, and digital ads.

Freelance Storyteller/Producer at Futurism

Freelance Storyteller/Producer at Futurism

Freelance storyteller/producer delivering multimedia content for Futurism.

Freelance Storyteller / Producer at Futurism

Created and produced storytelling-focused content and videos for Futurism.

Senior Copywriter at Mindshare

Senior Copywriter at MindsShare

Wrote and edited marketing copy for campaigns in New York, contributing to brand voice across various channels.

Senior Copywriter at Mindshare

Advertising copy for New York campaigns; contributed as a senior writer across multiple accounts.

Copywriter at Aloha.com

Copywriter at Aloha.com

Copywriter responsible for content across marketing channels.

Copywriter at Aloha

Content copy for brand communications in New York; early-career brand storytelling role.

Copywriter at Publicis

Worked with clients including Citibank, Garnier, Nestle, AXA, Galaxy Macau, and PayPal.

Copywriter at Publicis

Copywriter for clients including Citibank, Garnier, Nestle, AXA, Galaxy Macau, PayPal.