Shruthilaya Sundar

Analyzed industry data, trends, and competitor performance to forecast growth and decline. Supported the sales team with presentations and administrative tasks for pooling projects. Analyzed customer behavior and engagement patterns to inform growth marketing initiatives, resulting in measurable increases in customer retention and brand loyalty for B2C business. Developed and executed technical skilling plans aligned with customer and business priorities. Delivered presentations to internal stakeholders, improving decision-making.

Independently managed social media channels, developing content strategies and planning monthly posts, CTAs, and ideas for various platforms. Strategized and implemented brand visibility plans, utilizing YouTube and analytics for growth. Assisted with social media content creation on Instagram and Facebook. Developed creative themes, content, and promotional materials for events to enhance brand visibility and engagement. Collaborated with sales teams to track and analyze lead progression, improving lead quality and accelerating the sales cycle. Managed databases ensuring accuracy in customer contact information.

Created and executed test scenarios, cases, and data in ALM; managed defect tracking, requirement traceability, and test closure activities. Performed API testing using POSTMAN and SOAP UI, validating responses and communicating debugging issues across departments. Experienced with SDLC, STLC, Agile, Waterfall methodologies; tracked test cases and bugs using JIRA and HP ALM. Built strong stakeholder relationships with senior leaders, partners, and customers. Gained hands-on experience aligning technology tools and products with customer and business objectives.