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I'm a master’s student in International Business Management at TAMK with a background in Electrical and Electronics Engineering. Experienced Market Research Analyst skilled in data analysis, product strategy, and trend forecasting. Proficient in tools like Excel and Power BI, with a strong ability to transform complex data into actionable insights. Currently conducting thesis research on brand visibility for a Finnish course in international markets. I have worked with diverse clients from the US and India, managing market research, digital marketing, data analysis, and customer behavior insights. I enjoy collaborating across teams and delivering meaningful presentations that improve decision-making and support sales growth.…I'm a master’s student in International Business Management at TAMK with a background in Electrical and Electronics Engineering. Experienced Market Research Analyst skilled in data analysis, product strategy, and trend forecasting. Proficient in tools like Excel and Power BI, with a strong ability to transform complex data into actionable insights. Currently conducting thesis research on brand visibility for a Finnish course in international markets. I have worked with diverse clients from the US and India, managing market research, digital marketing, data analysis, and customer behavior insights. I enjoy collaborating across teams and delivering meaningful presentations that improve decision-making and support sales growth.

Shruthilaya Sundar

Marketing Analyst, Digital Marketer, Marketing Strategist, +1

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I'm a master’s student in International Business Management at TAMK with a background in Electrical and Electronics Engineering. Experienced Market Research Analyst skilled in data analysis, product strategy, and trend forecasting. Proficient in tools like Excel and Power BI, with a strong ability to transform complex data into actionable insights. Currently conducting thesis research on brand visibility for a Finnish course in international markets. I have worked with diverse clients from the US and India, managing market research, digital marketing, data analysis, and customer behavior insights. I enjoy collaborating across teams and delivering meaningful presentations that improve decision-making and support sales growth.…I'm a master’s student in International Business Management at TAMK with a background in Electrical and Electronics Engineering. Experienced Market Research Analyst skilled in data analysis, product strategy, and trend forecasting. Proficient in tools like Excel and Power BI, with a strong ability to transform complex data into actionable insights. Currently conducting thesis research on brand visibility for a Finnish course in international markets. I have worked with diverse clients from the US and India, managing market research, digital marketing, data analysis, and customer behavior insights. I enjoy collaborating across teams and delivering meaningful presentations that improve decision-making and support sales growth.

Available to hire

I’m a master’s student in International Business Management at TAMK with a background in Electrical and Electronics Engineering. Experienced Market Research Analyst skilled in data analysis, product strategy, and trend forecasting. Proficient in tools like Excel and Power BI, with a strong ability to transform complex data into actionable insights. Currently conducting thesis research on brand visibility for a Finnish course in international markets.

I have worked with diverse clients from the US and India, managing market research, digital marketing, data analysis, and customer behavior insights. I enjoy collaborating across teams and delivering meaningful presentations that improve decision-making and support sales growth.

Skills

Experience Level

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Finnish

Beginner

Work Experience

Market Research Analyst at MarketsandMarkets

October 31, 2022 - July 10, 2025

Analyzed industry data, trends, and competitor performance to forecast growth and decline. Supported the sales team with presentations and administrative tasks for pooling projects. Analyzed customer behavior and engagement patterns to inform growth marketing initiatives, resulting in measurable increases in customer retention and brand loyalty for B2C business. Developed and executed technical skilling plans aligned with customer and business priorities. Delivered presentations to internal stakeholders, improving decision-making.

Digital Marketing Intern at Nirvana Fitness With Yukti_Raj

September 30, 2021 - July 10, 2025

Independently managed social media channels, developing content strategies and planning monthly posts, CTAs, and ideas for various platforms. Strategized and implemented brand visibility plans, utilizing YouTube and analytics for growth. Assisted with social media content creation on Instagram and Facebook. Developed creative themes, content, and promotional materials for events to enhance brand visibility and engagement. Collaborated with sales teams to track and analyze lead progression, improving lead quality and accelerating the sales cycle. Managed databases ensuring accuracy in customer contact information.

Software Analyst at Cognizant Technology Solutions

November 30, 2019 - July 10, 2025

Created and executed test scenarios, cases, and data in ALM; managed defect tracking, requirement traceability, and test closure activities. Performed API testing using POSTMAN and SOAP UI, validating responses and communicating debugging issues across departments. Experienced with SDLC, STLC, Agile, Waterfall methodologies; tracked test cases and bugs using JIRA and HP ALM. Built strong stakeholder relationships with senior leaders, partners, and customers. Gained hands-on experience aligning technology tools and products with customer and business objectives.