Maria Iglesias Garcia

Created functional and editorial content, localized websites for ES & LATAM markets, managed branding communication, designed communication strategy and tone of voice, copywrote marketing and social messages, improved SEO and UX. Managed web editing through content management systems, collected and updated communication guidelines, style guides, and word lists, coordinated with design teams to ensure visual consistency across localized websites.

Handled content translation, proofreading, linguistic revision, and language consistency across multiple websites. Coordinated and recruited external translators, aligned translators with communication guidelines, wrote and tested language for newsletters and banners, developed language-specific communication guides and stylebooks, and managed web editing through content management systems.

Managed a team of 16 people from 14 nationalities, developed collaborative practices with cross-functional global teams, and led content development and localization in 9 languages for global audiences across multiple digital platforms. Drove content and localization strategy for core products and initiatives including website, app, marketing campaigns, newsletters, and editorial content. Collaborated with business development to prioritize needs, took ownership of content and communication quality, coordinated testing with internal and external providers, analyzed test results, optimized processes, and managed relationships with third-party localization services.