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Hi, I'm Maria Iglesias Garcia, a dynamic professional with over 10 years of experience in content, localization, and copywriting, specializing in fashion, luxury, and editorial sectors. I enjoy leading teams and managing projects that create engaging user content tailored to market needs. I love working at the intersection of creativity and strategy, ensuring every piece I produce or manage enhances the user experience and aligns with branding goals. Fluent in multiple languages, I have a knack for crafting regionally tailored copy that resonates with diverse audiences.…Hi, I'm Maria Iglesias Garcia, a dynamic professional with over 10 years of experience in content, localization, and copywriting, specializing in fashion, luxury, and editorial sectors. I enjoy leading teams and managing projects that create engaging user content tailored to market needs. I love working at the intersection of creativity and strategy, ensuring every piece I produce or manage enhances the user experience and aligns with branding goals. Fluent in multiple languages, I have a knack for crafting regionally tailored copy that resonates with diverse audiences.

Maria Iglesias Garcia

Copywriter, Content Producer, Content Creator, +3

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Hi, I'm Maria Iglesias Garcia, a dynamic professional with over 10 years of experience in content, localization, and copywriting, specializing in fashion, luxury, and editorial sectors. I enjoy leading teams and managing projects that create engaging user content tailored to market needs. I love working at the intersection of creativity and strategy, ensuring every piece I produce or manage enhances the user experience and aligns with branding goals. Fluent in multiple languages, I have a knack for crafting regionally tailored copy that resonates with diverse audiences.…Hi, I'm Maria Iglesias Garcia, a dynamic professional with over 10 years of experience in content, localization, and copywriting, specializing in fashion, luxury, and editorial sectors. I enjoy leading teams and managing projects that create engaging user content tailored to market needs. I love working at the intersection of creativity and strategy, ensuring every piece I produce or manage enhances the user experience and aligns with branding goals. Fluent in multiple languages, I have a knack for crafting regionally tailored copy that resonates with diverse audiences.

Available to hire

Hi, I’m Maria Iglesias Garcia, a dynamic professional with over 10 years of experience in content, localization, and copywriting, specializing in fashion, luxury, and editorial sectors. I enjoy leading teams and managing projects that create engaging user content tailored to market needs.

I love working at the intersection of creativity and strategy, ensuring every piece I produce or manage enhances the user experience and aligns with branding goals. Fluent in multiple languages, I have a knack for crafting regionally tailored copy that resonates with diverse audiences.

Skills

Copywriting

Branding

Jira

Experience Level

Copywriting

Expert

Branding

Expert

Jira

Intermediate

Language

Spanish; Castilian

Fluent

Italian

Advanced

English

Advanced

Work Experience

Content & Translation Manager at LUISAVIAROMA.COM

November 1, 2014 - Present

Managed a team of 16 people from 14 nationalities, developed collaborative practices with cross-functional global teams, and led content development and localization in 9 languages for global audiences across multiple digital platforms. Drove content and localization strategy for core products and initiatives including website, app, marketing campaigns, newsletters, and editorial content. Collaborated with business development to prioritize needs, took ownership of content and communication quality, coordinated testing with internal and external providers, analyzed test results, optimized processes, and managed relationships with third-party localization services.

Senior Web Content Editor & Localization at LUISAVIAROMA.COM

November 30, 2014 - July 10, 2025

Created functional and editorial content, localized websites for ES & LATAM markets, managed branding communication, designed communication strategy and tone of voice, copywrote marketing and social messages, improved SEO and UX. Managed web editing through content management systems, collected and updated communication guidelines, style guides, and word lists, coordinated with design teams to ensure visual consistency across localized websites.

Localization Specialist & Senior Content Editor at YOOX NET-A-PORTER Group

November 1, 2014 - July 10, 2025

Handled content translation, proofreading, linguistic revision, and language consistency across multiple websites. Coordinated and recruited external translators, aligned translators with communication guidelines, wrote and tested language for newsletters and banners, developed language-specific communication guides and stylebooks, and managed web editing through content management systems.

Customer Relationship Management at BUONGIORNO - DOCOMO Digital - DADA S.p.A

October 1, 2011 - July 10, 2025

Analyzed customer contacts and online website performance to improve customer experience, enhanced customer care processes and procedures, managed content localization, loyalty programs, and customer communications, produced reports and analysis, and led customer feedback sessions to gather insights for service improvement.