Hi, I'm Dana Sitonina, a passionate digital marketing professional with over 4 years of experience in both B2B and B2C environments. I specialize in creating and executing social media and content strategies that significantly boost engagement, brand awareness, and user acquisition. I'm skilled in campaign management, data analysis, and creative content creation, and I love bringing innovative ideas to the table to help companies grow. Throughout my career, I've worked in various roles that have sharpened my strategic thinking and execution capabilities in digital marketing. I'm always eager to take on new challenges and leverage my expertise in social media, SEO, email marketing, and data-driven decision making to drive success and make a real impact.…

Dana Sitonina

Hi, I'm Dana Sitonina, a passionate digital marketing professional with over 4 years of experience in both B2B and B2C environments. I specialize in creating and executing social media and content strategies that significantly boost engagement, brand awareness, and user acquisition. I'm skilled in campaign management, data analysis, and creative content creation, and I love bringing innovative ideas to the table to help companies grow. Throughout my career, I've worked in various roles that have sharpened my strategic thinking and execution capabilities in digital marketing. I'm always eager to take on new challenges and leverage my expertise in social media, SEO, email marketing, and data-driven decision making to drive success and make a real impact.…

Available to hire

Hi, I’m Dana Sitonina, a passionate digital marketing professional with over 4 years of experience in both B2B and B2C environments. I specialize in creating and executing social media and content strategies that significantly boost engagement, brand awareness, and user acquisition. I’m skilled in campaign management, data analysis, and creative content creation, and I love bringing innovative ideas to the table to help companies grow.

Throughout my career, I’ve worked in various roles that have sharpened my strategic thinking and execution capabilities in digital marketing. I’m always eager to take on new challenges and leverage my expertise in social media, SEO, email marketing, and data-driven decision making to drive success and make a real impact.

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Language

English
Fluent
Polish
Fluent
Ukrainian
Fluent
Russian
Fluent

Work Experience

Head of Marketing at Conversion Conf
December 1, 2024 - Present
Leading the development and implementation of effective communication strategies, building and maintaining relationships with media outlets, utilizing digital marketing tools including social media and email campaigns, and crafting engaging promotional materials such as press releases and videos.
Head of Marketing at Conversion Conf
December 1, 2024 - Present
Developed and implemented effective communication strategies. Built and maintained relationships with media outlets. Utilized digital tools for marketing, including social media and email campaigns. Crafted engaging promotional materials such as press releases and videos.
Digital Marketing Manager at HIT Games Conference
March 31, 2024 - July 16, 2025
Organized, coordinated, and executed conferences; developed and implemented communication strategies; built and maintained media relationships; utilized digital marketing tools; created promotional materials including press releases and videos.
Digital Marketing Manager at HIT Games Conference
March 31, 2024 - July 10, 2025
Mastered organizing, coordinating, and executing conferences. Developed and implemented effective communication strategies. Built and maintained relationships with media outlets. Utilized digital tools for marketing, including social media and email campaigns. Crafted engaging promotional materials such as press releases and videos.
Digital and Social Media Executive at RAW Marketing & Events Ltd.
January 31, 2023 - July 16, 2025
Managed and strategized content for multiple social media platforms including Instagram, Facebook, LinkedIn, and Twitter; produced and edited client-specific social media content to drive engagement; conducted detailed reporting and analysis of digital marketing KPIs; managed website updates using WordPress; recruited and coordinated staff for marketing campaigns.
Digital and Social Media Executive at RAW Marketing & Events Ltd.
January 31, 2023 - July 10, 2025
Managed and strategized content for Instagram, Facebook, LinkedIn, and Twitter. Conducted detailed reporting and analysis of social media and digital marketing KPIs. Produced and edited client-specific content for various social media channels driving engagement and consistency. Oversaw website management and updates using WordPress ensuring an optimal online user experience. Recruited and coordinated staff for marketing campaigns and brand activations optimizing team performance.
Senior Social Media Marketing Coordinator at Win2Win Communications
March 31, 2022 - July 16, 2025
Managed ad campaigns on Facebook and TikTok focusing on optimization and lead generation; led content strategy across key social platforms; launched influencer campaigns; implemented analytics dashboards for tracking and optimization; led a team of freelancers to produce dynamic digital content; executed successful paid ad campaigns using KPI-driven insights.
Senior Social Media Marketing Coordinator at Win2Win Communications
March 31, 2022 - July 10, 2025
Mastered ad campaigns on Facebook and TikTok, focusing on optimization and lead generation. Strategically managed multiple accounts and led content strategy for key social platforms. Launched impactful campaigns with influencers to boost engagement and reach. Implemented analytics dashboards for precise tracking and optimization of campaign targets. Executed successful paid ad campaigns and optimized based on KPI-driven insights. Led a team of freelancers to produce dynamic content across all digital channels.
Social Media Marketing Manager (Freelance) at Private Clients
October 1, 2020 - Present
Executed targeted campaigns on major platforms that drove brand engagement and sales; leveraged analytics to optimize strategies and improve ROI; developed engaging ad and digital content; managed multiple client accounts across diverse industries; collaborated with influencers and tracked campaign results to enhance performance.
Social Media Marketing Manager (Freelance) at Private Clients
October 1, 2020 - Present
Executed targeted campaigns on major platforms driving brand engagement and sales. Leveraged analytics to optimize strategies and improve ROI. Developed engaging content for ads and digital platforms. Oversaw multiple client accounts across diverse industries. Crafted strategies based on market analysis and audience segmentation. Collaborated with influencers to amplify brand awareness. Utilized tools to track and enhance campaign results.

Education

BA (Honours) at Wroclaw Academy of Business
January 1, 2020 - December 31, 2020
BA (Honours) at Wroclaw Academy of Business
January 1, 2020 - December 31, 2020

Qualifications

Academy of Marketing
January 1, 2020 - December 31, 2020

Industry Experience

Media & Entertainment, Gaming, Professional Services, Travel & Hospitality, Retail