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Hi, I'm Lavya Patel, a results-driven marketing specialist with a passion for digital marketing and community engagement. I have extensive experience managing omni-channel campaigns, social media strategy, and partnerships that boost visibility and drive enrollment. Currently, I’m honing my skills while completing my Bachelor of Commerce at UBC Sauder School of Business. Beyond marketing, I’m also a hip-hop dancer featured on TV and a drummer creating YouTube covers, blending creativity with data-driven marketing approaches. I love collaborating with influencers and crafting authentic stories that resonate with audiences. Let’s connect and create impactful marketing together!…Hi, I'm Lavya Patel, a results-driven marketing specialist with a passion for digital marketing and community engagement. I have extensive experience managing omni-channel campaigns, social media strategy, and partnerships that boost visibility and drive enrollment. Currently, I’m honing my skills while completing my Bachelor of Commerce at UBC Sauder School of Business. Beyond marketing, I’m also a hip-hop dancer featured on TV and a drummer creating YouTube covers, blending creativity with data-driven marketing approaches. I love collaborating with influencers and crafting authentic stories that resonate with audiences. Let’s connect and create impactful marketing together!

Lavya Patel

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Hi, I'm Lavya Patel, a results-driven marketing specialist with a passion for digital marketing and community engagement. I have extensive experience managing omni-channel campaigns, social media strategy, and partnerships that boost visibility and drive enrollment. Currently, I’m honing my skills while completing my Bachelor of Commerce at UBC Sauder School of Business. Beyond marketing, I’m also a hip-hop dancer featured on TV and a drummer creating YouTube covers, blending creativity with data-driven marketing approaches. I love collaborating with influencers and crafting authentic stories that resonate with audiences. Let’s connect and create impactful marketing together!…Hi, I'm Lavya Patel, a results-driven marketing specialist with a passion for digital marketing and community engagement. I have extensive experience managing omni-channel campaigns, social media strategy, and partnerships that boost visibility and drive enrollment. Currently, I’m honing my skills while completing my Bachelor of Commerce at UBC Sauder School of Business. Beyond marketing, I’m also a hip-hop dancer featured on TV and a drummer creating YouTube covers, blending creativity with data-driven marketing approaches. I love collaborating with influencers and crafting authentic stories that resonate with audiences. Let’s connect and create impactful marketing together!

Available to hire

Hi, I’m Lavya Patel, a results-driven marketing specialist with a passion for digital marketing and community engagement. I have extensive experience managing omni-channel campaigns, social media strategy, and partnerships that boost visibility and drive enrollment. Currently, I’m honing my skills while completing my Bachelor of Commerce at UBC Sauder School of Business.

Beyond marketing, I’m also a hip-hop dancer featured on TV and a drummer creating YouTube covers, blending creativity with data-driven marketing approaches. I love collaborating with influencers and crafting authentic stories that resonate with audiences. Let’s connect and create impactful marketing together!

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Beginner

Language

English

Fluent

Work Experience

Marketing Manager at Summer Smash Tennis

April 1, 2025 - Present

Improved enrolments by 35% through targeted PPC campaigns using GA4 and Meta Ads. Enhanced email open rates by 22% and CTR by 18% with A/B testing and segmentation in Mailchimp. Collaborated with influencers to boost Instagram engagement by 40%. Led media outreach securing coverage from 4+ news outlets, generating over 5,000 website visits and a 38% conversion rate increase.

Social Media Coordinator at UBC Alma Mater Society

September 1, 2023 - Present

Boosted engagement by 250% (15,000+ interactions) and secured $10,000 in reimbursements via the 'Textbook Broke' campaign. Delivered actionable insights from student survey analysis using Python, improving AMS Nest's facilities and restaurants, increasing student satisfaction by 65%. Increased Block Party attendance by 30% through audience segmentation and omni-channel communication.

Founder at Lumiere Gems

May 1, 2023 - Present

Optimized pricing strategy and competitor analysis to grow brand awareness by 60%, generating $1000+ monthly revenue. Managed e-commerce and operations including product sourcing and local market participation. Expanded brand reach by 35% through partnerships with local businesses and community organizations, increasing customer acquisition.

Social Media Marketing Intern at Legendary Social Media

May 31, 2023 - July 10, 2025

Developed and optimized paid digital campaigns using Google Ads and Facebook Ads Manager, increasing client conversion rates by 40%. Created SEO-optimized blog content to increase organic web traffic and enhance brand visibility.