I'm a digital marketer with 9 years of experience building and growing brands across digital media. I specialize in strategizing and executing campaigns focused on paid media, SEO, social media, and email marketing. I also develop messaging and content for marketing collateral and analyze campaign data to deliver actionable insights. Currently, I help SaaS and e-commerce companies with their product marketing and digital growth strategies, creating conversion-optimized landing pages, lead nurturing campaigns, and managing digital media campaigns that drive significant improvements in conversion rates. I'm passionate about driving growth through data-driven marketing and continuous optimization.

Manuel Pires

I'm a digital marketer with 9 years of experience building and growing brands across digital media. I specialize in strategizing and executing campaigns focused on paid media, SEO, social media, and email marketing. I also develop messaging and content for marketing collateral and analyze campaign data to deliver actionable insights. Currently, I help SaaS and e-commerce companies with their product marketing and digital growth strategies, creating conversion-optimized landing pages, lead nurturing campaigns, and managing digital media campaigns that drive significant improvements in conversion rates. I'm passionate about driving growth through data-driven marketing and continuous optimization.

Available to hire

I’m a digital marketer with 9 years of experience building and growing brands across digital media. I specialize in strategizing and executing campaigns focused on paid media, SEO, social media, and email marketing. I also develop messaging and content for marketing collateral and analyze campaign data to deliver actionable insights.

Currently, I help SaaS and e-commerce companies with their product marketing and digital growth strategies, creating conversion-optimized landing pages, lead nurturing campaigns, and managing digital media campaigns that drive significant improvements in conversion rates. I’m passionate about driving growth through data-driven marketing and continuous optimization.

See more

Experience Level

Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate

Work Experience

Digital Marketing Freelancer at Freelance
August 1, 2023 - Present
Currently supporting SaaS and e-commerce companies with product marketing and digital marketing efforts focused on growth and conversions. Responsibilities include developing Go To Market strategies for various markets, performing market research to create marketing personas and develop messaging, creating lead nurturing campaigns on Hubspot, planning and executing digital media campaigns that improve conversion rates, building conversion-optimized landing pages, conducting conversion rate optimization via AB testing, coordinating freelancers for design, translation and video content, and analyzing data to provide actionable insights.
Demand Generation Marketer at Bunny Studio
July 31, 2023 - July 10, 2025
Supported product marketing with go-to-market strategies by coordinating new product releases and relaunches. Performed competitive and customer profile research using keyword research and sales/product insight. Built and optimized landing pages targeting non-technical users for technical products. Managed growth experiments and conversion rate optimization with focus on traffic, conversions, and GMV.
Product Manager at HiJiffy
August 31, 2018 - July 10, 2025
Carried out competitive research to inform feature development and product positioning. Improved usability and user experience based on customer insights and product metrics. Created product feature briefings and contributed to establishing product KPIs. Collaborated with Sales and Marketing teams by writing product-related content for guides, newsletters, and blog posts. Designed and built intuitive reporting dashboards for key user and product metrics and planned prototyping for an internal tool to train NLP.
Digital Media Manager at Mediacom
November 30, 2017 - July 10, 2025
Developed digital media strategy as part of integrated communication efforts. Managed ad campaigns including planning, implementation, optimization, and analysis. Defined and evaluated KPIs for display campaigns, online video, social media, email, SEM, and native advertising across multiple purchase models.

Education

Bachelor at Escola Superior de Comunicação Social
January 1, 2010 - December 31, 2013
Bachelor at Instituto Superior Técnico
January 1, 2008 - December 31, 2010

Qualifications

Add your qualifications or awards here.

Industry Experience

Software & Internet, Retail, Professional Services, Media & Entertainment, Consumer Goods