Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Head of Marketing | Brand, CRM & Growth Marketing leader with 10+ years of experience in premium and luxury automotive. I drive brand strategy, customer growth and performance marketing across digital channels, CRM and events. I lead teams (up to 10 people), manage budgets and KPIs, and coordinate stakeholders from dealer level to European HQ—linking data, digital execution and storytelling to deliver demand quality and measurable results.…Head of Marketing | Brand, CRM & Growth Marketing leader with 10+ years of experience in premium and luxury automotive. I drive brand strategy, customer growth and performance marketing across digital channels, CRM and events. I lead teams (up to 10 people), manage budgets and KPIs, and coordinate stakeholders from dealer level to European HQ—linking data, digital execution and storytelling to deliver demand quality and measurable results.

Benedict Heller

Marketing Strategist, Digital Marketer, Project Manager, +3





Head of Marketing | Brand, CRM & Growth Marketing leader with 10+ years of experience in premium and luxury automotive. I drive brand strategy, customer growth and performance marketing across digital channels, CRM and events. I lead teams (up to 10 people), manage budgets and KPIs, and coordinate stakeholders from dealer level to European HQ—linking data, digital execution and storytelling to deliver demand quality and measurable results.…Head of Marketing | Brand, CRM & Growth Marketing leader with 10+ years of experience in premium and luxury automotive. I drive brand strategy, customer growth and performance marketing across digital channels, CRM and events. I lead teams (up to 10 people), manage budgets and KPIs, and coordinate stakeholders from dealer level to European HQ—linking data, digital execution and storytelling to deliver demand quality and measurable results.

Available to hire

Head of Marketing | Brand, CRM & Growth Marketing leader with 10+ years of experience in premium and luxury automotive. I drive brand strategy, customer growth and performance marketing across digital channels, CRM and events.

I lead teams (up to 10 people), manage budgets and KPIs, and coordinate stakeholders from dealer level to European HQ—linking data, digital execution and storytelling to deliver demand quality and measurable results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

German

Fluent

English

Advanced

French

Beginner

Work Experience

Career Transition (Marketing focus) | Self-Positioning

January 1, 2026 - Present

Targeted positioning for leadership roles with responsibility for brand, demand quality and growth.

Self-Employed (Digital Marketing)

January 1, 2023 - January 1, 2026

Project-based mandates developing and executing digital marketing and content strategies across content, social media, website relaunch and SEO optimization. Scaled an Instagram channel to 1.2M+ followers, performing market/audience analysis and producing audience-specific content with KPI reporting.

Head of Marketing & CRM at BMW Autohaus Michael Schmidt GmbH (Schmidt Group)

January 1, 2022 - January 1, 2023

Overall responsibility for marketing and CRM with functional and disciplinary leadership. Optimized processes, managed budgets and supported profit centers through analysis and execution. Digitalized workflows and integrated into the lead funnel using RSP+ and Salesforce, implementing a new digital strategy.

Head of Marketing & CRM at BMW Autohaus Michael Schmidt GmbH

January 1, 2022 - Present

Manage the Marketing and CRM department including process optimization and leadership of up to 10 employees. Responsible for budget planning and reallocation, supporting profit centers, and integrating digital strategies such as SEO, SEA & SMM. Led digitalization projects and integrated manufacturer systems (Lead Funnel, RSP+, Salesforce).

Head of Marketing at Riller & Schnauck GmbH

September 30, 2020 - July 10, 2025

Oversaw marketing efforts for premium brands including BMW, MINI, Ferrari, Aston Martin, Rolls-Royce, Jaguar, and Land Rover. Responsibilities included marketing concept development, campaign management, budget control, SEO, social media content distribution, and public relations. Demonstrated strong leadership and analytical skills to optimize marketing strategies and team performance.

Marketing Manager at Rolls-Royce Motor Cars Munich

July 1, 2020 - Present

Established and optimized a basic database for CRM development while coordinating with the European headquarters and Goodwood. Planned and executed customer events, managed budgets, and coordinated service providers and agencies. Led digital sales processes, supported app introduction, and managed PR and image campaigns in multiple locations.

Marketing Manager at Rolls-Royce Motor Cars München (Schmidt Group)

January 1, 2020 - January 1, 2023

Managed marketing activities including budget, KPI monitoring, agencies and exclusive customer events. Advanced CRM/database and sales processes in coordination with European HQ and Goodwood. Led interface development for digital vehicle offers between manufacturer systems and in-house offers, supported the Rolls-Royce app launch, and helped set up new locations in Munich, Vienna and Bucharest with PR and image campaigns.

Head of Marketing at Riller & Schnauck GmbH

January 1, 2018 - January 1, 2020

Responsible for brands including BMW, MINI, BMW Motorrad, Ferrari, Aston Martin, Rolls-Royce, Jaguar and Land Rover. Developed brand-specific marketing concepts online/offline, supported market and competitor analysis, and managed campaigns covering SEO, social media content, content marketing and website optimization. Handled PR, event concepts, corporate identity, CRM development and budget management.

Assistant to Head of Marketing at Riller & Schnauck GmbH

January 1, 2014 - January 1, 2017

Supported the Head of Marketing in concept development, organization and operational execution. Contributed to campaigns, advertising materials and reporting, and supported cross-brand coordination.