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Hi, I'm Ishita Maheshwari, a professional with over 3 years of experience in data analysis, stakeholder management, and executing impactful marketing campaigns across global markets. I have a passion for driving customer acquisition and optimizing marketing strategies by leveraging data-driven insights to achieve tangible results. Currently based in Paris and holding a valid residence and work permit in France, I am ready to contribute to new opportunities immediately. I enjoy collaborating across teams and markets, having worked with major players in the beauty sector like M.A.C Cosmetics and Estée Lauder Companies. I'm always keen to learn and grow, combining my hands-on experience with a Master's degree from ESSEC Business School, focusing on marketing management and consumer behavior.…Hi, I'm Ishita Maheshwari, a professional with over 3 years of experience in data analysis, stakeholder management, and executing impactful marketing campaigns across global markets. I have a passion for driving customer acquisition and optimizing marketing strategies by leveraging data-driven insights to achieve tangible results. Currently based in Paris and holding a valid residence and work permit in France, I am ready to contribute to new opportunities immediately. I enjoy collaborating across teams and markets, having worked with major players in the beauty sector like M.A.C Cosmetics and Estée Lauder Companies. I'm always keen to learn and grow, combining my hands-on experience with a Master's degree from ESSEC Business School, focusing on marketing management and consumer behavior.

Ishita Maheshwari

Marketing Strategist, Brand Strategist, Marketing Analyst, +2

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Hi, I'm Ishita Maheshwari, a professional with over 3 years of experience in data analysis, stakeholder management, and executing impactful marketing campaigns across global markets. I have a passion for driving customer acquisition and optimizing marketing strategies by leveraging data-driven insights to achieve tangible results. Currently based in Paris and holding a valid residence and work permit in France, I am ready to contribute to new opportunities immediately. I enjoy collaborating across teams and markets, having worked with major players in the beauty sector like M.A.C Cosmetics and Estée Lauder Companies. I'm always keen to learn and grow, combining my hands-on experience with a Master's degree from ESSEC Business School, focusing on marketing management and consumer behavior.…Hi, I'm Ishita Maheshwari, a professional with over 3 years of experience in data analysis, stakeholder management, and executing impactful marketing campaigns across global markets. I have a passion for driving customer acquisition and optimizing marketing strategies by leveraging data-driven insights to achieve tangible results. Currently based in Paris and holding a valid residence and work permit in France, I am ready to contribute to new opportunities immediately. I enjoy collaborating across teams and markets, having worked with major players in the beauty sector like M.A.C Cosmetics and Estée Lauder Companies. I'm always keen to learn and grow, combining my hands-on experience with a Master's degree from ESSEC Business School, focusing on marketing management and consumer behavior.

Available to hire

Hi, I’m Ishita Maheshwari, a professional with over 3 years of experience in data analysis, stakeholder management, and executing impactful marketing campaigns across global markets. I have a passion for driving customer acquisition and optimizing marketing strategies by leveraging data-driven insights to achieve tangible results. Currently based in Paris and holding a valid residence and work permit in France, I am ready to contribute to new opportunities immediately.

I enjoy collaborating across teams and markets, having worked with major players in the beauty sector like M.A.C Cosmetics and Estée Lauder Companies. I’m always keen to learn and grow, combining my hands-on experience with a Master’s degree from ESSEC Business School, focusing on marketing management and consumer behavior.

Skills

Experience Level

Expert

Intermediate

Intermediate

Intermediate

Language

French

Beginner

English

Fluent

Hindi

Fluent

Work Experience

Trade Marketing Associate at M.A.C Cosmetics, Estée Lauder Companies France

August 31, 2024 - July 10, 2025

Streamlined requirements for 19 EMEA markets aligned with global strategic goals, successfully delivering 15 projects. Designed promotional offers and executed 360 activations for special occasions, boosting direct-to-customer acquisition by 9% yearly. Identified campaigns with negative ROI and persuaded leadership to halt them, saving €50K annually. Performed cost-benefit analyses on promotional events to encourage profitable strategies, increasing annual sales by 12% across markets. Conducted competitive analysis and developed regional promotional tools, increasing Average Order Value by 8%. Negotiated with suppliers for strategic gifts with purchase (GWPs), resulting in a 12% increase in online traffic. Also developed essential launch tools by partnering with creative, visual merchandising, event, digital, and advertising teams.

Business Consultant at International Flavors & Fragrances France

June 30, 2022 - July 10, 2025

Led a 5-student team to conduct market research and analyze beauty and wellness trends, proposing strategies to boost market penetration by 15% over two years across EMEA. Gathered and evaluated consumer insights, identifying a €10M market opportunity for new product lines. Demonstrated leadership, project management, and team collaboration skills.

Brand Manager (Self-employed) at The Bubble Tree (Beauty venture) India

July 31, 2021 - July 10, 2025

Conducted market research and trend analysis to identify customer needs and curated unique soap designs and flavors targeting Gen Z. Executed social media campaigns that increased followers by 19% and website traffic by 27%. Collaborated with content creators and influencers to enhance brand visibility and community engagement.

Business Analyst at EXL Analytics India

January 31, 2021 - July 10, 2025

Developed and monitored dashboards to enhance investment strategies, improving operational efficiency by 20%. Investigated revenue trends, identified fraud cases, and reduced operational losses by €55K.