Taren Kate

Designed and developed brand style guides for over 17 restaurant concepts, utilizing expertise in typography, layout, color theory, and visual hierarchy to produce cohesive branding across logos, menus, websites, social media, packaging, and merchandise. Managed restaurant brand websites by implementing HTML/CSS updates, optimizing UI/UX, maintaining performance through Flywheel, and ensuring ADA compliance. Led design projects from concept to production, managing timelines and vendor coordination to successfully execute promotions and campaigns. Collaborated with cross-functional teams including designers, marketers, and stakeholders to deliver high-quality work under tight deadlines and streamline workflows.

Created marketing materials such as menus, digital advertisements, social media graphics, and print collateral adhering to brand guidelines and storytelling principles for over 17 restaurant concepts. Supported rebrands for Tavistock Reserve wines and Park Brewing by designing eye-catching labels, logos, and packaging while overseeing printing and compliance with labeling laws. Collaborated with Brand Managers and Senior Designers to maintain brand consistency and meet deadlines. Managed digital assets and project workflows while coordinating with vendors to resolve production issues, prepare press files, and deliver quality outcomes.

Designed custom logos for local businesses and community groups to enhance visual identities. Programmed NFC tap-to-share features for marketing materials, supported on-site photo/video shoots, contributed to 3D mapping projects, and developed SEO strategies to improve YouTube visibility. Led design and layout for the Winter Garden App Directory to enhance user experience. Created Google Slides presentations showcasing analytics and social media performance. Researched and implemented alternative marketing strategies using social media algorithms and real-time data analytics.