Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I’m a highly motivated Bachelor of Commerce student at the University of Otago, majoring in Marketing with a minor in Business Analytics. I’m passionate about digital marketing, brand management, and data-driven strategy. With hands-on experience in social media management, content creation, and business development, I’ve successfully enhanced brand visibility and engagement across diverse industries. I’ve led marketing at ISA Otago, analysed Martech tools at Schneider Electric, and delivered freelance digital marketing solutions for NGOs and businesses. I bring strong organizational, analytical, and leadership skills, with a proven ability to adapt, solve problems, and drive impactful results in dynamic environments.…I’m a highly motivated Bachelor of Commerce student at the University of Otago, majoring in Marketing with a minor in Business Analytics. I’m passionate about digital marketing, brand management, and data-driven strategy. With hands-on experience in social media management, content creation, and business development, I’ve successfully enhanced brand visibility and engagement across diverse industries. I’ve led marketing at ISA Otago, analysed Martech tools at Schneider Electric, and delivered freelance digital marketing solutions for NGOs and businesses. I bring strong organizational, analytical, and leadership skills, with a proven ability to adapt, solve problems, and drive impactful results in dynamic environments.

Shivang Abbi

Digital Marketer, Marketing Strategist, Marketing Analyst, +3





I’m a highly motivated Bachelor of Commerce student at the University of Otago, majoring in Marketing with a minor in Business Analytics. I’m passionate about digital marketing, brand management, and data-driven strategy. With hands-on experience in social media management, content creation, and business development, I’ve successfully enhanced brand visibility and engagement across diverse industries. I’ve led marketing at ISA Otago, analysed Martech tools at Schneider Electric, and delivered freelance digital marketing solutions for NGOs and businesses. I bring strong organizational, analytical, and leadership skills, with a proven ability to adapt, solve problems, and drive impactful results in dynamic environments.…I’m a highly motivated Bachelor of Commerce student at the University of Otago, majoring in Marketing with a minor in Business Analytics. I’m passionate about digital marketing, brand management, and data-driven strategy. With hands-on experience in social media management, content creation, and business development, I’ve successfully enhanced brand visibility and engagement across diverse industries. I’ve led marketing at ISA Otago, analysed Martech tools at Schneider Electric, and delivered freelance digital marketing solutions for NGOs and businesses. I bring strong organizational, analytical, and leadership skills, with a proven ability to adapt, solve problems, and drive impactful results in dynamic environments.

Available to hire

I’m a highly motivated Bachelor of Commerce student at the University of Otago, majoring in Marketing with a minor in Business Analytics. I’m passionate about digital marketing, brand management, and data-driven strategy. With hands-on experience in social media management, content creation, and business development, I’ve successfully enhanced brand visibility and engagement across diverse industries. I’ve led marketing at ISA Otago, analysed Martech tools at Schneider Electric, and delivered freelance digital marketing solutions for NGOs and businesses. I bring strong organizational, analytical, and leadership skills, with a proven ability to adapt, solve problems, and drive impactful results in dynamic environments.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Hindi

Fluent

Panjabi, Punjabi

Fluent

Work Experience

Marketing Manager, Volunteer at ISA Otago, University of Otago

September 1, 2024 - Present

Managed social media presence across multiple platforms & grew profile activity by 937%. Designed, executed & filmed most of the marketing campaigns to increase engagement & visibility while analyzing performance metrics to improve content so that more sales can be done. Secured 14 sponsorship deals with small and medium-sized businesses & marketed sponsor brands through ISA's social media & multiple physical events.

Business Analyst Intern at Schneider Electric

January 31, 2025 - July 10, 2025

Worked closely with mentors to explore Salesforce Marketing Cloud, understanding its application in marketing automation. Conducted competitive and internal analysis of Martech tools, prepared comprehensive reports to guide strategic decisions. Developed presentation-ready documentation to evaluate marketing tech efficiency and usage trends.

Business Development Internship at Edubenchers

March 31, 2023 - July 10, 2025

Created a market research study for the organization to attract new customers for this start-up business. Analyzed marketing challenges & determined the best tactics approach in meetings to target customers for the course Edubencher were selling. Also utilized Microsoft Excel and Canva to analyse and create content.

Sales and Marketing Internship at Aashman Foundation (NGO)

December 31, 2022 - July 10, 2025

Improved their social media grid, post quality, consistency & increased their social media channel organically by almost 200 followers along with more than 500% Account activity. Created compelling content using Canva to get the audience for the NGO to donate more to the cause of helping the widowed women in need in India.

Founder/Freelancer at Esist Solution, Digital Marketing Agency

March 1, 2023 - Present

Provided tailored digital marketing services including SEO, SMO, brand strategy, and content creation for clients in diverse sectors such as makeup, healthcare, fashion printing, eyewear, and hospitality. Increased brand visibility by 620% through audience targeting, campaign performance tracking, and cross-platform consistency. Freelanced on Upwork and Funngro, handling projects from end-to-end, including strategy, execution, and reporting.

Marketing Manager at ISA Otago, University of Otago

September 1, 2024 - Present

Managed social media presence across multiple platforms, growing profile activity by 937%. Designed, executed, and filmed the majority of marketing campaigns to increase engagement and visibility while analyzing performance metrics to improve content and drive sales. Secured 14 sponsorship deals with small and medium-sized businesses and marketed sponsor brands through ISA's social media and multiple physical events.

Business Analyst Intern at Schneider Electric

January 31, 2025 - September 5, 2025

Worked closely with mentors to explore Salesforce Marketing Cloud and its application in marketing automation. Conducted competitive and internal analysis of Martech tools and prepared comprehensive reports to guide strategic decisions. Developed presentation-ready documentation to evaluate marketing tech efficiency and usage trends.

Business Development Intern at Edubenchers

March 31, 2023 - September 5, 2025

Created a market research study for the organization to attract new customers for this startup business. Analyzed marketing challenges and determined the best tactical approach in meeting target customers for courses selling by Edubencher. Used Microsoft Excel and Canva to analyze and create content.

Sales and Marketing Intern at Aashman Foundation (NGO)

December 31, 2022 - September 5, 2025

Improved social media grid, post quality, consistency, and increased social media channel organically by almost 200 followers with more than 500% account activity. Created compelling content using Canva to engage the audience and drive donations for widowed women in need in India.

Founder / Freelancer at Esist Solution, Digital Marketing Agency

March 1, 2023 - Present

Provided tailored digital marketing services including SEO, SMO, brand strategy, and content creation for clients in diverse sectors such as makeup, healthcare, fashion printing, eyewear, and hospitality. Increased brand visibility by 620% through audience targeting, campaign performance tracking, and cross-platform consistency. Managed end-to-end projects on Upwork and Funngro, including strategy, execution, and reporting.