Available to hire
I am a creative and detail-oriented Social Media and Digital Marketing Specialist with hands-on experience in Instagram strategy, content planning, and website integration. I have a proven ability to audit social media presence, enhance brand storytelling, and support digital launches for creative and B2B brands. Comfortable working remotely with tools like Hootsuite, Canva, and Squarespace to deliver engaging, cohesive online identities.
My past roles have included internships and freelance assistant positions where I managed social media content, executed brand campaigns, collaborated with marketing teams for aligning digital assets, and performed data analysis to support marketing strategies. I continuously strive to enhance my skills and contribute impactful marketing solutions.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Freelance Social Media Marketer at Self-employed
January 31, 2025 - July 10, 2025Managed Instagram and Facebook channels with a focus on cultural storytelling and visual brand appeal. Developed and scheduled SEO-optimised posts highlighting wellness-inspired dishes, seasonal promotions, and customer testimonials. Created interactive content such as polls, reels, and reviews that increased monthly engagement by 60%. Built brand identity with a consistent tone and visual theme, leading to improved customer inquiries via social channels. Tracked performance using Meta Business Suite and adjusted strategies based on analytics insights.
Digital Marketing Intern at Intellins Consulting
August 31, 2024 - July 10, 2025Scheduled consistent content using Meta Business Suite and tracked traffic conversions. Wrote supportive captions reflecting wellness values and encouraged community discussion. Collaborated on campaign strategy to increase visibility and organic reach for service providers. Delivered content reports and adapted strategies based on SEO and platform insights.
Marketing & Engagement Intern at Lab to Market Pvt Ltd
April 30, 2023 - July 10, 2025Created mindfulness-focused posts for the product line. Grew Instagram engagement through stories, visual affirmations, and interactive content. Applied keyword-focused captions to improve post discoverability and boost website referral clicks. Utilized Buffer and Canva for post planning, scheduling, and visual content design.
Data Analyst - Operations at Nielsen Sports Media
March 31, 2023 - July 10, 2025Processed and analysed data across 50+ live sports and marketing campaigns using internal tools. Ensured accuracy in reporting for high-profile clients and supported database updates with 98% accuracy. Collaborated with digital and offline teams to ensure cohesive brand awareness strategy.
Freelance Outreach Marketer & Client Communicator at Madurai Restaurant
March 1, 2025 - August 4, 2025Organised local marketing campaigns and community engagement events. Presented new promotions to walk-in customers and trained staff on delivering consistent messaging. Provided feedback to management based on customer interaction trends and seasonal sales.
Digital Marketing Intern at Intelligens Consulting
July 1, 2024 - August 4, 2025Maintained contact databases and helped prepare outreach communications and lead sheets. Collaborated with senior consultants to prepare strategic recommendations for client acquisition. Supported internal content and networking activities including social media and email events. Conducted market research and audience segmentation to support campaign planning.
Digital Marketing Intern at Lab2Market
March 1, 2023 - August 4, 2025Coordinated event and in-store presentation material for client demos. Supported the creation of B2B marketing decks and training templates for small business tools. Conducted research and reporting on partner stores and sales activity trends.
Data Analyst at Nielsen
March 1, 2023 - August 4, 2025Built campaign performance dashboards and presented key findings to internal teams. Delivered data-driven insights for content and marketing optimisation. Identified and resolved reporting discrepancies in large datasets. Collaborated with operations to ensure timely and accurate reporting of campaign KPIs.
Freelance Marketing Assistant at Madurai Restaurant
March 1, 2025 - August 4, 2025Managed and scheduled social media content focusing on Instagram storytelling. Created branded visuals and captions using Canva and scheduled posts via Buffer. Conducted basic social audits to recommend improvements in reach and consistency. Helped align social content with offline promotions and email marketing updates.
Digital Marketing Intern at Intelligens Consulting
August 1, 2024 - August 4, 2025Executed brand campaigns to boost visibility in niche markets through targeted email and content marketing. Collaborated with business leads to generate demand forecasts for pipeline alignment. Managed stakeholder communications and internal updates for strategic initiatives.
Digital Marketing Intern at Lab2Market
March 1, 2023 - August 4, 2025Assisted in developing brand-aligned visuals and social media templates. Collaborated with marketing leads to unify brand visuals across digital touchpoints. Maintained creative content archives and helped prepare brand launches for visual-based products.
Data Analyst at Nielsen
March 1, 2023 - August 4, 2025Processed and analysed data across 50+ live sports and marketing campaigns using internal tools. Ensured accuracy in reporting for high-profile clients and supported database updates with 98% accuracy. Collaborated with digital and offline teams to ensure cohesive brand awareness strategy.
Education
Master of Science at University of Strathclyde
January 1, 2024 - January 31, 2025Bachelor of Business Administration at M S Ramaiah University of Applied Sciences
April 1, 2018 - April 30, 2021Master's degree at University of Strathclyde
January 1, 2024 - January 1, 2025Bachelor of Business Administration - BBA Human Resources Management/Personnel Administration, General at M.S. Ramaiah University of Applied Sciences
March 1, 2018 - June 1, 2021Master's degree Digital Marketing Management at University of Strathclyde
January 1, 2024 - January 1, 2025Bachelor of Business Administration - BBA at M. S. Ramaiah University of Applied Sciences
March 1, 2018 - June 1, 2021Qualifications
Digital Transformation Project – SEO & Affiliate Marketing
June 1, 2024 - December 31, 2024QSR Sector Retention Study
January 1, 2021 - March 31, 2021Industry Experience
Media & Entertainment, Consumer Goods, Professional Services, Travel & Hospitality, Healthcare, Retail, Software & Internet
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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