Sai Likitha Gullyam
I am a creative and detail-oriented Social Media and Digital Marketing Specialist with hands-on experience in Instagram strategy, content planning, and website integration.
About
I am a creative and detail-oriented Social Media and Digital Marketing Specialist with hands-on experience in Instagram strategy, content planning, and website integration. I have a proven ability to audit social media presence, enhance brand storytelling, and support digital launches for creative and B2B brands. Comfortable working remotely with tools like Hootsuite, Canva, and Squarespace to deliver engaging, cohesive online identities.
My past roles have included internships and freelance assistant positions where I managed social media content, executed brand campaigns, collaborated with marketing teams for aligning digital assets, and performed data analysis to support marketing strategies. I continuously strive to enhance my skills and contribute impactful marketing solutions.
- 2 years' experience
- Joined July 2025
Industry experience
- Media & Entertainment
- Consumer Goods
- Professional Services
- Travel & Hospitality
- Healthcare
- Retail
- Software & Internet
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Work experience· 12 roles
Managed and scheduled social media content focusing on Instagram storytelling. Created branded visuals and captions using Canva and scheduled posts via Buffer. Conducted basic social audits to recommend improvements in reach and consistency. Helped align social content with offline promotions and email marketing updates.
Organised local marketing campaigns and community engagement events. Presented new promotions to walk-in customers and trained staff on delivering consistent messaging. Provided feedback to management based on customer interaction trends and seasonal sales.
Managed Instagram and Facebook channels with a focus on cultural storytelling and visual brand appeal. Developed and scheduled SEO-optimised posts highlighting wellness-inspired dishes, seasonal promotions, and customer testimonials. Created interactive content such as polls, reels, and reviews that increased monthly engagement by 60%. Built brand identity with a consistent tone and visual theme, leading to improved customer inquiries via social channels. Tracked performance using Meta Business Suite and adjusted strategies based on analytics insights.
Education· 6
Certifications and awards
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