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I'm Luisa Tabares, a results-driven Digital Marketing and E-Commerce professional with over 8 years of experience in retail and fashion, leading initiatives in paid media, SEO, affiliate marketing, and content optimization. I leverage platforms like Google Analytics 4, Klaviyo, SEMrush, and Shopify to drive traffic, engagement, and revenue growth. I excel at cross-functional collaboration, performance analysis, and crafting campaigns that enhance user experience and conversion. Bilingual in English and Spanish, I thrive in fast-paced environments and love turning data into actionable strategies that align with brand goals and deliver measurable growth.…I'm Luisa Tabares, a results-driven Digital Marketing and E-Commerce professional with over 8 years of experience in retail and fashion, leading initiatives in paid media, SEO, affiliate marketing, and content optimization. I leverage platforms like Google Analytics 4, Klaviyo, SEMrush, and Shopify to drive traffic, engagement, and revenue growth. I excel at cross-functional collaboration, performance analysis, and crafting campaigns that enhance user experience and conversion. Bilingual in English and Spanish, I thrive in fast-paced environments and love turning data into actionable strategies that align with brand goals and deliver measurable growth.

Luisa Tabares

Merchandiser, Creative Director, Designer, +7

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I'm Luisa Tabares, a results-driven Digital Marketing and E-Commerce professional with over 8 years of experience in retail and fashion, leading initiatives in paid media, SEO, affiliate marketing, and content optimization. I leverage platforms like Google Analytics 4, Klaviyo, SEMrush, and Shopify to drive traffic, engagement, and revenue growth. I excel at cross-functional collaboration, performance analysis, and crafting campaigns that enhance user experience and conversion. Bilingual in English and Spanish, I thrive in fast-paced environments and love turning data into actionable strategies that align with brand goals and deliver measurable growth.…I'm Luisa Tabares, a results-driven Digital Marketing and E-Commerce professional with over 8 years of experience in retail and fashion, leading initiatives in paid media, SEO, affiliate marketing, and content optimization. I leverage platforms like Google Analytics 4, Klaviyo, SEMrush, and Shopify to drive traffic, engagement, and revenue growth. I excel at cross-functional collaboration, performance analysis, and crafting campaigns that enhance user experience and conversion. Bilingual in English and Spanish, I thrive in fast-paced environments and love turning data into actionable strategies that align with brand goals and deliver measurable growth.

Available to hire

I’m Luisa Tabares, a results-driven Digital Marketing and E-Commerce professional with over 8 years of experience in retail and fashion, leading initiatives in paid media, SEO, affiliate marketing, and content optimization. I leverage platforms like Google Analytics 4, Klaviyo, SEMrush, and Shopify to drive traffic, engagement, and revenue growth.

I excel at cross-functional collaboration, performance analysis, and crafting campaigns that enhance user experience and conversion. Bilingual in English and Spanish, I thrive in fast-paced environments and love turning data into actionable strategies that align with brand goals and deliver measurable growth.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Spanish; Castilian

Fluent

Work Experience

E-Commerce Merchandising Coordinator at Danier

January 1, 2024 - Present

Maintain landing page layout, banners, and menu navigation ensuring visual appeal and user-friendly experience consistent with brand standards. Execute and create strategic content for e-commerce platforms such as email marketing, social media, and paid networks. Manage product uploads, category builds, product details, cross-selling, and promotional activities. Implement SEO best practices, optimize pricing policies, creative assets, inventory, and pre-orders. Manage third-party applications for filters, reviews, labels, and recommendations. Analyze competitor websites to suggest improvements to website performance and user experience. Execute 365 daily merchandising plans for e-commerce site. Collaborate with in-store, marketing, and cross-functional teams for campaign calendar planning. Coordinate product asset deliverables including photoshoots. Report on E-Commerce performance, inventory, and campaign KPIs providing data-driven insights on customer shopping behaviors and trends. L

E-Commerce Merchandiser (Internship) at Harry Rosen

May 31, 2023 - July 10, 2025

Managed new product uploads and maintenance of product details by category on website. Used CMS to manage content including product pages, descriptions, and images. Performed A/B testing to improve site experiences. Reported on e-commerce KPIs and conducted data deep dives to analyze shopping behaviors and trends. Executed integrated marketing campaigns and collaborated with marketing department to create digital assets. Monitored user behavior and performance using analytics tools. Tracked and analyzed sales data to optimize e-commerce merchandising strategies.

Store Assistant at Mountain Equipment Company

August 31, 2024 - July 10, 2025

Provided exceptional service to customers by sharing expertise and matching them with gear that fits their needs. Led a team of specialists, optimizing store layout for better product visibility and customer experience. Shared knowledge on various sports and outdoor activities such as running, hiking, skiing, and snowboarding. Promoted company values and passion for the outdoors while assisting customers.

ECommerce Merchandising Coordinator at Kronotime

December 31, 2021 - July 10, 2025

Directed ecommerce channels and assigned tasks to the ecommerce team, improving customer service and the buying process across platforms. Managed advertising campaigns, inventory, reporting, and marketing. Collaborated with marketing to improve website traffic and campaign follow-up. Developed sales-driving strategies aligned with company guidelines. Tracked KPIs and CPC performance, increasing sales and reducing bounce rates. Worked closely with SEO and customer support to enhance user experience. Created optimized landing pages for promotions and campaigns. Managed daily product publications on ecommerce platforms. Supported promotional campaigns and planned online product assortments. Leveraged social media marketing to identify trends and shape product offerings. Coordinated merchandising campaigns with cross-functional teams, increasing brand loyalty. Efficient time management ensured timely task execution and optimized product presentation. Analyzed KPIs and made strategic decisi

Senior Buyer at Linio

December 31, 2017 - July 10, 2025

Managed over 50 regional and international brands, improving visibility and presence on the website. Identified and solved product placement and online sales issues. Recognized growth opportunities via market trend analysis. Implemented dynamic pricing policies adapted to consumer behavior. Optimized landing pages with marketing and product design teams. Analyzed consumer buying patterns through sales reports boosting online sales by 10%. Applied financial metrics to understand buying and selling trends. Executed marketing strategies to achieve company objectives. Developed purchasing strategies with planning team to meet budgets, margins, and sales targets.

ECommerce Merchandising Specialist at Running Blaboa

May 31, 2014 - July 10, 2025

Ensured sporting products were attractively merchandised throughout the website, including categories and trending stores. Optimized product pages using SEO best practices including titles, meta descriptions, URLs, and image alt attributes. Periodically audited online products for proper representation focused on customer needs. Managed a dynamic product portfolio, adapting to market trends and consumer preferences. Identified and drove opportunities to maximize conversion through improved navigation and usability. Continuously sought ways to meet customer needs and enhance satisfaction during buying journeys. Demonstrated problem-solving and decision-making skills during high-pressure scenarios to optimize product display.

E-Commerce Merchandiser at Harry Rosen

January 1, 2023 - May 1, 2023

Managed content updates and new product uploads using CMS tools; executed integrated marketing initiatives and contributed to data analysis for performance improvements. Supported merchandising in content optimization and user behavior tracking. Conducted comprehensive competitive analysis in the luxury retail sector and created reports using Power BI and Excel to present insights to stakeholders.

E-Commerce Coordinator at Kronotime

June 1, 2018 - December 1, 2021

Directed online marketing strategies and collaborated on campaign launches to boost website traffic. Coordinated e-commerce merchandising initiatives, ensuring timely execution and alignment with business objectives. Oversaw landing pages and inventory visibility, and analyzed sales data to implement tactics that raised e-commerce sales by 21%.

Senior Buyer at Linio

May 1, 2014 - December 1, 2017

Managed over 50 regional and international brands, executing online product strategies and improving sales. Collaborated on marketing campaigns and optimized landing pages to enhance customer experience. Used financial metrics to guide purchasing and campaign strategies.

E-Commerce Content Lead at Running Balboa

March 1, 2012 - May 1, 2014

Managed SEO-focused product pages and site navigation to improve UX and visibility. Implemented offboarding and product lifecycle management to maintain site relevance and performance.