Luisa Tabares

Provided exceptional service to customers by sharing expertise and matching them with gear that fits their needs. Led a team of specialists, optimizing store layout for better product visibility and customer experience. Shared knowledge on various sports and outdoor activities such as running, hiking, skiing, and snowboarding. Promoted company values and passion for the outdoors while assisting customers.

Maintain landing page layout, banners, and menu navigation ensuring visual appeal and user-friendly experience consistent with brand standards. Execute and create strategic content for e-commerce platforms such as email marketing, social media, and paid networks. Manage product uploads, category builds, product details, cross-selling, and promotional activities. Implement SEO best practices, optimize pricing policies, creative assets, inventory, and pre-orders. Manage third-party applications for filters, reviews, labels, and recommendations. Analyze competitor websites to suggest improvements to website performance and user experience. Execute 365 daily merchandising plans for e-commerce site. Collaborate with in-store, marketing, and cross-functional teams for campaign calendar planning. Coordinate product asset deliverables including photoshoots. Report on E-Commerce performance, inventory, and campaign KPIs providing data-driven insights on customer shopping behaviors and trends. L

Managed new product uploads and maintenance of product details by category on website. Used CMS to manage content including product pages, descriptions, and images. Performed A/B testing to improve site experiences. Reported on e-commerce KPIs and conducted data deep dives to analyze shopping behaviors and trends. Executed integrated marketing campaigns and collaborated with marketing department to create digital assets. Monitored user behavior and performance using analytics tools. Tracked and analyzed sales data to optimize e-commerce merchandising strategies.