Available to hire
Hi, I’m Alison Casha, a seasoned social media and brand specialist with over two decades of experience in corporate sales, marketing communications, and e-commerce solutions. I’ve had the pleasure of working with leading companies like Air Malta, Vodafone Malta, and Melita plc, driving innovative social media strategies and delivering exceptional customer engagement.
I’m passionate about leveraging digital channels to create meaningful connections, promote brands, and generate revenue. Outside work, I enjoy vegan cooking, photography, and exploring creative hobbies that inspire me every day.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
Maltese
Fluent
English
Fluent
Italian
Advanced
French
Advanced
Spanish; Castilian
Intermediate
Work Experience
Social Media & Brand Specialist at Air Malta plc, Gudja
June 1, 2016 - PresentProactively took over brand promotion and advertising activities for B2B and B2C when the function was neglected, handling social media, negotiating significant media coverage at zero cost via partnerships, successfully launched innovative products targeted at children and spa experiences, and managed customer engagement on multiple social channels assisting customers and resolving complaints.
Social Media & Brand Specialist at Air Malta plc
June 1, 2016 - PresentProactively took over brand promotion and advertising activities for B2B and B2C in addition to social media responsibilities. Negotiated significant media coverage at zero cost through partnerships with airports, travel agents, and tourism organizations. Successfully launched innovative products such as Sky Kids and developed enhancements with national agencies. Managed customer engagement across multiple online platforms, assisting with queries and resolving complaints, resulting in thousands of satisfied customers.
Project Leader – Customer Social Engagement & Innovative Channels at Air Malta plc, Gudja
May 31, 2016 - July 10, 2025Nominated Project Leader following eCommerce success; generated content and stories for social media engagement; restructured social media pages saving costs by insourcing; launched social commerce generating significant sales; represented Air Malta internationally and launched innovative promotions reported worldwide, marking the airline among top global competitors.
Project Leader – Customer Social Engagement & Innovative Channels at Air Malta plc
May 31, 2016 - July 10, 2025Nominated Project Leader for social media platforms due to eCommerce success. Generated engaging content for multiple social channels including Facebook, Twitter, LinkedIn, Google+, Pinterest, YouTube, and Instagram. Saved the airline retainer fees by taking over from outsourced agencies and launched social commerce, generating over €150,000 in revenue. Represented Air Malta in KLM offices to exchange innovative communication ideas. Launched Sky Spa campaign reported in 80+ countries and nominated among top airline experiences by Vogue.
Online Sales Executive at Air Malta plc, Gudja
April 30, 2015 - July 10, 2025Managed the airline’s eCommerce platform to generate online sales and ancillary revenue; recovered €1.5M in lost revenue via proactive customer contact; represented the airline at international conferences; contributed to cost-cutting and revenue-increasing initiatives within the section.
Online Sales Executive at Air Malta plc
April 30, 2015 - July 10, 2025Managed the eCommerce platform to increase online sales and ancillary revenue. Recuperated €1.5 million in lost web sales through proactive customer contact. Represented Air Malta at various conferences across Europe. Played a key role in cost-cutting within the section while increasing direct sales channel revenue.
Business Development/Sales & Marketing Manager at Seasus Limited, Mosta
December 31, 2013 - July 10, 2025Responsible for business development and marketing for Malta’s leading web technologies company; developed social media business for local and foreign companies; maintained clients’ social media pages and eCommerce projects; contributed to company awards via innovative ideas; built CSR program focusing on art, sports, and charity pillars.
Business Development/Sales & Marketing Manager at Seasus Limited
December 31, 2013 - July 10, 2025Responsible for business development and marketing activities for Malta's leading web technologies company. Focused on social media business promotion, bringing numerous local and international clients onboard. Handled Content Management Systems including Drupal, Joomla, and WordPress. Developed online competition management, Facebook shopping experiences, and managed payment gateway relationships. Initiated and implemented a Corporate Social Responsibility program based on Art, Sports, and Charity.
Corporate Sales Executive at Melita plc, Mriehel
November 30, 2008 - July 10, 2025Set up and managed the Corporate Sales Section; promoted and sold company products to business clients covering 20,000 accounts; exceeded sales targets; built and managed a sales team and maintained business account administration.
Corporate Sales Executive at Melita plc
November 30, 2008 - July 10, 2025Set up and managed the Corporate Sales Section, promoting and selling cable TV, internet, data, and VoIP services. Managed daily functions alone for two years and later built a sales team of eight executives. Surpassed annual sales targets and administered a large database of business accounts. Contributed to a major sale to the Archdiocese of Malta, earning a senior executive position.
Group Marketing Manager at Classic Group Ltd, Valletta
June 30, 2005 - July 10, 2025Managed marketing activities for Classic Group including advertising, PR, corporate sales, sponsorships, sales promotions, direct marketing and set up a new corporate website; handled media planning, budgeting, and public relations for 30+ international brands; organized major events and product launches.
Group Marketing Manager at Classic Group Ltd
June 30, 2005 - July 10, 2025Managed the marketing activities for Classic Jewellers and Diamonds International. Led advertising, media buying, public relations, corporate sales, sponsorships, sales promotions, direct marketing, and website setup. Coordinated major events such as Malta Fashion Awards and Miss Italia Malta. Launched new luxury products including their private launch events.
Account Manager/Sales Executive at Merlin Computers Limited, Hamrun
December 31, 2004 - July 10, 2025Managed marketing and sales of key tech products; strategized marketing communications including press releases and adverts; handled client accounts with notable sales achievements despite challenging conditions; provided excellent customer service pre- and post-sales.
Account Manager/Sales Executive at Merlin Computers Limited
December 31, 2004 - July 10, 2025Handled marketing and sales of laptops, PDAs, and plasma displays. Developed marketing communications including press releases and advertising materials. Managed existing accounts and attracted new corporate and individual customers. Achieved 50% of sales targets within the first three months without additional IT training or resources.
Marketing Communications Executive at Vodafone Malta Limited, B’Kara
May 31, 2004 - July 10, 2025Handled launching new products, sponsorships, campaigns, company image maintenance, budget monitoring, and CSR projects; coordinated events and fairs; maintained Vodafone brand presence in Malta; organized employee social and charity activities.
Marketing Communications Executive at Vodafone Malta Limited
May 31, 2004 - July 10, 2025Launched new products, managed sponsorships and marketing campaigns, and monitored budgets. Developed internal and external marketing communications and coordinated company participation in fairs and events. Developed Vodafone's CSR project in Malta and organized charity/social events for over 400 employees.
Secretary to the Marketing Manager at Vodafone Malta Limited, B’Kara
September 30, 1999 - July 10, 2025Assisted Marketing Manager and Customer Care Dept. with administrative tasks including training logs, advertising, product launches and sponsorships; promoted new products at trade fairs.
Secretary to the Marketing Manager at Vodafone Malta Limited
September 30, 1999 - July 10, 2025Assisted the Marketing Manager and Customer Care Department, organizing training and leave records, supporting product launches and sponsorships, and handling company stationery orders. Promoted new products at trade fairs.
Administration Assistant at Vodafone Malta Limited, B’Kara
May 31, 1999 - July 10, 2025Assisted Managing Director’s Secretary and Marketing Manager with mail distribution, leave monitoring, and travel arrangements.
Administration Assistant at Vodafone Malta Limited
May 31, 1999 - July 10, 2025Assisted managing director's secretary and marketing manager with mail distribution, leave monitoring, travel arrangements, and general administrative duties.
Secretary at C+M Marketing Limited, Sliema
January 31, 1995 - July 10, 2025Receptionist and Assistant to Managing Director; performed stock takes, invoicing, and prepared perfume products for deliveries.
Secretary at C+M Marketing Limited
January 31, 1995 - July 10, 2025Receptionist and assistant to managing director handling stock, invoicing, and preparation of perfume products for deliveries and collections.
Education
Secondary Education at St. Theresa Junior Lyceum, Mriehel
January 1, 1988 - December 31, 1993Tertiary Education at G.F. Abela, Upper Lyceum (Sixth Form), Msida
January 1, 1993 - December 31, 1995Primary Level at Primary School, Attard
January 1, 1982 - December 31, 1988Secondary Level at St. Theresa Junior Lyceum, Mriehel
January 1, 1988 - December 31, 1993Tertiary Level at G.F. Abela, Upper Lyceum (Sixth Form), Msida
January 1, 1993 - December 31, 1995Qualifications
Certificate in Marketing, 1st Year CIM Course
January 1, 2003 - December 31, 2004Diploma in Marketing, 2nd Year CIM Course
January 1, 2004 - December 31, 2005Certificate in Marketing, 1st Year CIM Course
January 1, 2003 - December 31, 2004Diploma in Marketing, 2nd Year CIM Course
January 1, 2004 - December 31, 2005Industry Experience
Travel & Hospitality, Telecommunications, Media & Entertainment, Software & Internet, Professional Services, Non-Profit Organization, Retail
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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