Gabriela Delgado

Managed all social media platforms, increasing engagement by 45% through original posts, reels, stories, and event coverage. Developed and executed integrated digital marketing campaigns (SEO, SEM, social media, email, paid media) to drive brand awareness and conversions. Directed planning and promotion of expos, hiring fairs, webinars, and resident events across multiple locations. Created SEO-focused content that improved organic search rankings. Designed and distributed marketing materials for digital and print channels. Led email marketing campaigns using HubSpot and Marketing Cloud to improve open rates and conversions. Implemented automation workflows to optimize lead nurturing and retention. Produced and edited video marketing content, boosting brand visibility. Analyzed marketing performance using Google Analytics and Data Studio to inform strategic decisions. Maintained and updated the company’s WordPress website, enhancing user experience and increasing traffic. Managed the

Managed OTA promotions and digital campaigns to increase direct bookings and visibility. Developed and executed social media marketing strategies to grow brand awareness and engagement. Conducted competitive market analysis to optimize pricing and promotions. Created targeted email marketing campaigns for segmented customer bases.

Conducted market research and data analysis to support sales and marketing strategies. Managed CRM systems (SAP) to improve customer relationship management.