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I am a creative and data-driven Social Media Specialist with over 7 years of experience in growing online communities and driving engagement across platforms like Instagram, TikTok, YouTube, Pinterest, and other emerging channels. I combine storytelling, AI-powered workflows, and analytics-driven optimization to achieve measurable growth. My passion lies in connecting Gen Z and Millennials with fashion, beauty, and lifestyle content through authentic community building. Throughout my career, I have successfully worked with global brands, fintech applications, and lifestyle businesses, leading campaigns that increased sign-ups and conversions significantly. I enjoy leveraging my skills in trend research, influencer outreach, video editing, and community growth to develop impactful social strategies and performance-driven content.…I am a creative and data-driven Social Media Specialist with over 7 years of experience in growing online communities and driving engagement across platforms like Instagram, TikTok, YouTube, Pinterest, and other emerging channels. I combine storytelling, AI-powered workflows, and analytics-driven optimization to achieve measurable growth. My passion lies in connecting Gen Z and Millennials with fashion, beauty, and lifestyle content through authentic community building. Throughout my career, I have successfully worked with global brands, fintech applications, and lifestyle businesses, leading campaigns that increased sign-ups and conversions significantly. I enjoy leveraging my skills in trend research, influencer outreach, video editing, and community growth to develop impactful social strategies and performance-driven content.

Raza Kazmi

Social Media Manager, Content Creator, Digital Marketer, +2

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I am a creative and data-driven Social Media Specialist with over 7 years of experience in growing online communities and driving engagement across platforms like Instagram, TikTok, YouTube, Pinterest, and other emerging channels. I combine storytelling, AI-powered workflows, and analytics-driven optimization to achieve measurable growth. My passion lies in connecting Gen Z and Millennials with fashion, beauty, and lifestyle content through authentic community building. Throughout my career, I have successfully worked with global brands, fintech applications, and lifestyle businesses, leading campaigns that increased sign-ups and conversions significantly. I enjoy leveraging my skills in trend research, influencer outreach, video editing, and community growth to develop impactful social strategies and performance-driven content.…I am a creative and data-driven Social Media Specialist with over 7 years of experience in growing online communities and driving engagement across platforms like Instagram, TikTok, YouTube, Pinterest, and other emerging channels. I combine storytelling, AI-powered workflows, and analytics-driven optimization to achieve measurable growth. My passion lies in connecting Gen Z and Millennials with fashion, beauty, and lifestyle content through authentic community building. Throughout my career, I have successfully worked with global brands, fintech applications, and lifestyle businesses, leading campaigns that increased sign-ups and conversions significantly. I enjoy leveraging my skills in trend research, influencer outreach, video editing, and community growth to develop impactful social strategies and performance-driven content.

Available to hire

I am a creative and data-driven Social Media Specialist with over 7 years of experience in growing online communities and driving engagement across platforms like Instagram, TikTok, YouTube, Pinterest, and other emerging channels. I combine storytelling, AI-powered workflows, and analytics-driven optimization to achieve measurable growth. My passion lies in connecting Gen Z and Millennials with fashion, beauty, and lifestyle content through authentic community building.

Throughout my career, I have successfully worked with global brands, fintech applications, and lifestyle businesses, leading campaigns that increased sign-ups and conversions significantly. I enjoy leveraging my skills in trend research, influencer outreach, video editing, and community growth to develop impactful social strategies and performance-driven content.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Work Experience

Social Media & Content Specialist at Step Mobile Inc

January 1, 2023 - Present

Led Instagram, TikTok, and Reddit campaigns driving a 28% increase in user sign-ups through community storytelling and authentic engagement. Produced and optimized short-form videos aligned with product launches using AI tools for caption ideation and trend monitoring. Collaborated with creative teams using Canva and Figma, designed Looker Studio dashboards for engagement and ROI tracking, and executed A/B tests on captions, video formats, and hashtags to optimize engagement.

Digital Marketing Specialist at Cedar Financial

December 31, 2022 - September 3, 2025

Achieved a 70% increase in conversions by creating performance-driven content strategies and using A/B testing and audience segmentation. Managed campaigns with monthly budgets exceeding $20K in regulated industries. Enhanced brand storytelling through educational and community-oriented content and conducted competitor research using Ahrefs, SEMrush, and social listening tools. Strengthened local presence via Google Business optimization and community-focused initiatives.