Hi, I'm Peter Guzman, a passionate social media specialist and digital content creator based in Sacramento, CA. With experience in producing engaging social media content, managing campaigns, and designing branded assets, I help organizations grow their online presence and connect with their audiences effectively. I have a strong background in video content creation and editing, as well as photography, which allows me to tell compelling stories through various digital platforms. In addition to my professional work, I also run a successful music education account where I engage over 63,000 followers with creative and educational videos. I enjoy optimizing content for different platforms by analyzing trends and audience metrics. Outside work, I continually develop my skills in marketing, design, and audiovisual technology to remain at the forefront of digital communications.

Peter Guzman

Hi, I'm Peter Guzman, a passionate social media specialist and digital content creator based in Sacramento, CA. With experience in producing engaging social media content, managing campaigns, and designing branded assets, I help organizations grow their online presence and connect with their audiences effectively. I have a strong background in video content creation and editing, as well as photography, which allows me to tell compelling stories through various digital platforms. In addition to my professional work, I also run a successful music education account where I engage over 63,000 followers with creative and educational videos. I enjoy optimizing content for different platforms by analyzing trends and audience metrics. Outside work, I continually develop my skills in marketing, design, and audiovisual technology to remain at the forefront of digital communications.

Available to hire

Hi, I’m Peter Guzman, a passionate social media specialist and digital content creator based in Sacramento, CA. With experience in producing engaging social media content, managing campaigns, and designing branded assets, I help organizations grow their online presence and connect with their audiences effectively. I have a strong background in video content creation and editing, as well as photography, which allows me to tell compelling stories through various digital platforms.

In addition to my professional work, I also run a successful music education account where I engage over 63,000 followers with creative and educational videos. I enjoy optimizing content for different platforms by analyzing trends and audience metrics. Outside work, I continually develop my skills in marketing, design, and audiovisual technology to remain at the forefront of digital communications.

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Work Experience

Social Media Specialist at Argentum Partners - Full Service Strategic Communications Agency
June 30, 2025 - July 10, 2025
Captured, edited, and produced social media content for statewide advocacy groups, digital campaigns affecting Nevada Legislation, and client accounts with over 100,000+ total audience members. Designed branded assets including print advertisements, magazine spreads, media kits, event flyers, and digital graphics using Illustrator, Photoshop, InDesign, and Canva to support diverse marketing initiatives. Managed content scheduling, campaign tracking, and analytics reporting via Sprout Social to support B2B and B2C businesses in industries such as spirits, tourism, construction, healthcare, and housing. Developed content strategies driving key metrics and brand objectives, resulting in an average yearly audience growth of 41% and monthly reach exceeding 1.5 million users. Conducted social listening in crisis settings and optimized content for TikTok, Instagram, Facebook, LinkedIn, and X (Twitter).
Social Media Intern at Argentum Partners - Full Service Strategic Communications Agency
January 1, 2023 - July 10, 2025
Assisted in capturing, editing, and producing social media content for advocacy groups and various client accounts. Supported the design of branded assets and managed content scheduling and analytics reporting.
Video Content Creator & Music Educator at @And.res_music - Digital Creator & Influencer
November 1, 2021 - Present
Grew personal social media account to over 63,000 followers with 24 million views and 2.6 million likes by producing viral short-form content across TikTok, Instagram Reels, and YouTube Shorts. Produced video motion graphics to create educational videos using Davinci Resolve, Premiere Pro, and Ableton Live. Optimized video performance by tracking trends and audience engagement metrics.
Audio Visual Technician at Joe Crowley Student Union - University of Nevada, Reno
May 31, 2022 - July 10, 2025
Set up and operated AV equipment including Behringer soundboards, JBL loudspeakers, and Blackmagic Design live video switchers for events with 300+ attendees. Managed Zoom video conferences and livestreams ensuring seamless event execution. Trained new technicians on AV equipment, Crestron Systems, and troubleshooting AV/IT equipment.
Freelance Photographer at Self-employed
January 1, 2023 - Present
Captured headshots, product photos, and event photography on a per-project basis for businesses and clients. Edited and color graded RAW photos using Davinci Resolve, Lightroom, and Photoshop. Utilized Nikon D40x, Sony ZV-E10, and Sony A6600 cameras.
Social Media Specialist at Argentum Partners
June 30, 2025 - July 10, 2025
Capture, edit, and produce social media content for state-wide advocacy groups, digital campaigns affecting Nevada legislation, and client accounts with over 100,000+ total audience members. Designed branded assets including print ads, magazine spreads, media kits, event flyers, and digital graphics using Illustrator, Photoshop, InDesign, and Canva. Managed content scheduling, campaign tracking, and analytics reporting via Sprout Social to support B2B and B2C businesses across various industries. Developed content strategies driving key metrics resulting in an average yearly audience growth of 41% and a monthly reach of over 1.5 million users. Conducted social listening in crisis settings and optimized content for platform-specific needs on TikTok, Instagram, Facebook, LinkedIn, and X (Twitter).
Social Media Intern at Argentum Partners
January 31, 2023 - July 10, 2025
Assisted in capturing and producing social media content for advocacy groups and client accounts. Supported digital marketing initiatives by designing graphics and managing smaller campaign tasks.
Video Content Creator & Music Educator at @And.res_music
November 1, 2021 - Present
Produced viral short-form video content on TikTok, Instagram Reels, and YouTube Shorts with over 63,000 followers and 24 million views. Created educational videos using Davinci Resolve, Premiere Pro, and Ableton Live. Tracked audience engagement and trends to optimize video performance.
Audio Visual Technician at Joe Crowley Student Union - University of Nevada, Reno
May 31, 2022 - July 10, 2025
Set up and operated AV equipment including soundboards, loudspeakers, and live video switchers for large events. Managed Zoom video conferences and livestreams. Trained new technicians on AV equipment and troubleshooting.

Education

Bachelor of Science at University of Nevada, Reno
August 1, 2018 - May 31, 2022
Bachelor of Science at University of Nevada, Reno
August 1, 2018 - May 31, 2022

Qualifications

Davinci Resolve 18
January 1, 2025 - December 31, 2025
Graphic Design Essentials
January 1, 2024 - December 31, 2024
PRSA Award of Excellence
January 1, 2024 - December 31, 2024
"You Down For OTP?" Legislative Campaign
January 1, 2023 - December 31, 2023
Davinci Resolve 18
January 1, 2025 - December 31, 2025
Graphic Design Essentials
January 1, 2024 - December 31, 2024
PRSA Award of Excellence
January 1, 2024 - December 31, 2024
"You Down For OTP?" Legislative Campaign: Passage of AB364
January 1, 2023 - December 31, 2023

Industry Experience

Non-Profit Organization, Media & Entertainment, Government, Real Estate & Construction, Healthcare, Travel & Hospitality, Professional Services