I am a Master's in Marketing candidate at the London School of Economics with practical experience in digital marketing campaigns, branding, content creation, and performance analytics. I have a strong track record of driving ROI through SEO/SEM, data-led strategies, and creative communication. I am passionate about leveraging the power of digital marketing to create impactful brand stories and measurable business results. Currently seeking a dynamic marketing role where I can combine strategic thinking with hands-on digital execution in a growth-oriented environment. I thrive in collaborative settings and enjoy applying data-driven insights to optimize campaigns and engage customers effectively.

A Y U SH I AG RAW AL

I am a Master's in Marketing candidate at the London School of Economics with practical experience in digital marketing campaigns, branding, content creation, and performance analytics. I have a strong track record of driving ROI through SEO/SEM, data-led strategies, and creative communication. I am passionate about leveraging the power of digital marketing to create impactful brand stories and measurable business results. Currently seeking a dynamic marketing role where I can combine strategic thinking with hands-on digital execution in a growth-oriented environment. I thrive in collaborative settings and enjoy applying data-driven insights to optimize campaigns and engage customers effectively.

Available to hire

I am a Master’s in Marketing candidate at the London School of Economics with practical experience in digital marketing campaigns, branding, content creation, and performance analytics. I have a strong track record of driving ROI through SEO/SEM, data-led strategies, and creative communication. I am passionate about leveraging the power of digital marketing to create impactful brand stories and measurable business results.

Currently seeking a dynamic marketing role where I can combine strategic thinking with hands-on digital execution in a growth-oriented environment. I thrive in collaborative settings and enjoy applying data-driven insights to optimize campaigns and engage customers effectively.

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Experience Level

Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Language

English
Fluent
Hindi
Fluent

Work Experience

Accountant at K&M Property Management
August 31, 2025 - August 22, 2025
Managed financial administration for over 25 residential and commercial properties, ensuring precise and timely reporting. Handled service charge budgets exceeding £1 million annually, including variance analysis and year-end reconciliations. Prepared and submitted quarterly VAT returns compliant with HMRC, processing over £250,000 in VAT transactions annually. Administered ground rent accounting for more than 500 leaseholders, managing invoicing, collection tracking, and arrears. Improved service charge reconciliation efficiency by 15% through process enhancements and facilitated successful audits with no major findings.
Marketing & Branding Intern at Mopak
May 1, 2025 - Present
Spearheaded the marketing and branding strategy for a new sustainable product line, including go-to-market planning and brand positioning within the eco-conscious fashion segment. Conducted in-depth market and competitor analysis using tools like Google Analytics and Excel to uncover insights and shape data-driven decisions. Designed and executed a multi-platform digital marketing campaign leveraging influencer partnerships, email campaigns, Meta Ads, and A/B testing, leading to an 18% increase in product visibility. Built a cohesive brand identity across packaging, website, and social media using Canva and Adobe Suite while collaborating with the founding team to ensure alignment with business goals and drive customer engagement.
Marketing & Branding Intern at Mopak (UK-based sustainable fashion and accessories brand)
April 30, 2025 - August 22, 2025
Led marketing and branding strategy for a sustainable product line, including go-to-market planning and brand positioning in eco-conscious fashion. Conducted market and competitor analysis using Google Analytics and Excel to generate actionable insights. Executed a multi-channel digital marketing campaign utilizing influencer partnerships, email campaigns, Meta Ads, and A/B testing, achieving an 18% increase in product visibility. Developed cohesive brand identity across packaging, website, and social media with Canva and Adobe Suite, collaborating with founders to align with business objectives and boost customer engagement.
Marketing and Lead Generation Intern at Mahindra & Mahindra Ltd.
December 31, 2023 - August 22, 2025
Led the Innovative Marketing Strategies for Lead Generation project through market research and hyper-targeted promotions, resulting in a 4% increase in lead conversions under tight timelines. Enhanced lead generation by 15% and engagement by 12% using data-driven segmentation and optimized campaign timing with high-ROI tactics. Executed integrated digital and offline campaigns blending creative content and analytics, increasing brand awareness and sales by 10%, and marketing ROI by 20%. Streamlined collaboration between marketing, sales, and customer service teams, optimizing events and social initiatives to improve productivity and customer retention.
Marketing and Lead Generation Intern at Mahindra & Mahindra Ltd.
December 31, 2023 - July 11, 2025
Led the “Innovative Marketing Strategies for Lead Generation” project—conducting market research and launching hyper-targeted promotions, resulting in a 4% increase in lead conversions despite tight timelines and limited resources. Increased lead generation by 15% and engagement by 12% through data-driven audience segmentation, campaign timing optimization, and strategic use of high-ROI marketing tactics. Executed high-impact campaigns blending creative content with advanced analytics to improve brand awareness and sales by 10%, and marketing ROI by 20%. Streamlined collaboration between marketing, sales, and customer service teams, optimizing test ride events, product demos, and social media initiatives to boost productivity by 9% and strengthen customer retention.
Branding & Marketing Intern at Bajaj Motorcycle Dealership
July 31, 2023 - August 22, 2025
Directed the Income-Smart Promotion Strategy achieving 6% growth in lead generation and 13% rise in conversion through targeted segmentation and dynamic pricing. Improved engagement by 17% aligning promotions with customers' income groups using data-driven targeting. Utilized SAP to analyze customer profiles, enhance segmentation, and maximize high-ROI promotions while fostering cross-functional teamwork among sales, product development, and marketing. Developed tailored motorcycle recommendations by income group and leveraged Instagram and Facebook Ads to raise conversions by 10%, testing new marketing channels and enhancing brand equity.
Branding & Marketing Intern at Bajaj Motorcycle Dealership
July 31, 2023 - July 11, 2025
Led the “Income-Smart Promotion Strategy” project, achieving a 6% increase in lead generation and 13% rise in conversion rates by leveraging targeted segmentation and dynamic pricing strategies. Boosted engagement by 17% by aligning promotions with customers’ income levels and needs through data-driven targeting. Utilized SAP software to analyze customer profiles and enhance market segmentation focusing on high-ROI promotions while fostering cross-functional alignment. Developed tailored motorcycle recommendations by income group and identified Instagram and Facebook Ads as top-performing platforms, raising conversions by 10%, while testing new marketing channels and building brand equity through a multi-tiered campaign strategy.
Strategy Analyst at Kotak Mahindra Bank Ltd.
July 31, 2022 - August 22, 2025
Completed a 45-day internship focused on optimizing digital loan processing systems to increase operational efficiency. Analyzed over 60 customer profiles, improving decision-making speed by 11% for faster, more reliable loan approvals. Reviewed data from 10 lending platforms across 5 NBFCs to identify inefficiencies and proposed automated workflows and data-driven criteria enhancing speed, accuracy, and transparency. Collaborated with Credit Risk and Loan Processing teams to recommend strategic improvements that streamlined processes and raised efficiency.
Strategy Analyst at Kotak Mahindra Bank Ltd.
July 31, 2022 - July 11, 2025
Completed a 45-day internship focused on optimizing digital loan processing systems to improve operational efficiency and approval workflows. Analyzed 60+ customer profiles, resulting in an 11% increase in decision-making speed and enabling faster, more reliable loan approvals. Reviewed data from 10 digital lending platforms across 5 NBFCs, uncovering inefficiencies and recommending automated workflows and data-driven criteria that enhanced speed, accuracy, and transparency. Collaborated with Credit Risk and Loan Processing teams proposing strategic improvements and driving cross-functional integration to streamline processes and boost overall efficiency.

Education

Master’s Degree at London School of Economics and Political Science
August 1, 2024 - July 31, 2025
Bachelors of Management Studies at H. R. College of Commerce and Economics
July 1, 2021 - June 30, 2024
Master's Degree at London School of Economics and Political Science
July 1, 2024 - August 31, 2025
Bachelors of Management Studies at H. R. College of Commerce and Economics
July 1, 2021 - June 30, 2024

Qualifications

GMAT Score - 720
January 11, 2030 - August 22, 2025

Industry Experience

Consumer Goods, Financial Services, Retail, Professional Services, Real Estate & Construction