Available to hire
I’m a results-driven social media Strategist & content specialist with a passion for leveraging digital storytelling to boost brand awareness, engagement, and lead generation. With over 6 years of experience in content strategy, social media management, and audience engagement, I have successfully developed and executed data-driven campaigns that resonate with business audiences. I’m skilled in social media analytics, campaign optimization, and influencer collaboration. I love to work in fast-paced environments where creativity meets strategy and am passionate about delivering quality that aligns with both brand goals and audience expectations.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
French
Beginner
Yoruba
Fluent
Work Experience
Content Writer & Social Media Strategist (Remote) at Whiz Inc Solutions
November 30, 2024 - July 11, 2025Through innovative content strategies, increased social media engagement by 30% and follower growth by 20% within three months. Developed and executed a comprehensive social media strategy, resulting in a 20% increase in engagement and brand awareness. Developed and executed weekly content calendars across four platforms, tailoring posts to audience insights and trends. Conducted weekly market research and trend analysis to optimize content strategies and audience targeting. Created weekly content calendars for TikTok, X, Facebook, and Instagram, ensuring platform-specific optimization.
Content Writer & Social Media Strategist (Remote) at Whiz Inc Solutions
November 30, 2024 - July 11, 2025Through innovative content strategies, increased social media engagement by 30% and follower growth by 20% within three months. Developed and executed a comprehensive social media strategy, resulting in a 20% increase in engagement and brand awareness. Developed and executed weekly content calendars across four platforms, tailoring posts to audience insights and trends. Conducted weekly market research and trend analysis to optimize content strategies and audience targeting. Created weekly content calendars for TikTok, X, Facebook, and Instagram, ensuring platform-specific optimization.
Social Media Strategist (Remote) at Maas Photography Services
November 1, 2024 - PresentMade use of templates and innovative content strategies to increase social media engagement and follower growth monthly. Developed and executed a comprehensive social media content calendar, resulting in clarity in content posting. Executed weekly content calendars across Instagram, TikTok, and Pinterest. Conducted weekly market research and trend analysis to manage content strategies and increase engagement.
Social Media Strategist (Remote) at Maas Photography Services
November 1, 2024 - PresentMade use of templates and innovative content strategies to increase social media engagement and follower growth monthly. Developed and executed a comprehensive social media content calendar, resulting in clarity in content posting. Executed weekly content calendars across three platforms; Instagram, TikTok, and Pinterest. Conducted weekly market research and trend analysis to manage content strategies and increase engagement.
Social Media Manager at LOIB Empowerment Initiative
June 1, 2024 - PresentDeveloped and executed social media strategies. Created and engaged content that resonates with target audiences across various platforms. Analyzed social media metrics across 4 social media channels to measure performance and optimize campaigns.
Social Media Manager at LOIB Empowerment Initiative
June 1, 2024 - PresentDeveloped and executed social media strategies. Created and engaged content that resonates with target audiences across various platforms. Analyzed social media metrics across 4 social media channels to measure performance and optimize campaigns.
Freelance Copywriter & Digital Content Strategist (Remote) at Menu Beyond Borders
December 31, 2023 - July 11, 2025Designed and authored a 218-page e-cooking book, later adapted for print, using Canva and InDesign. Developed standardized templates for digital ads and social media promotions on WhatsApp, Instagram, and Facebook. Edited and curated video content for a client's business, publishing, and monitoring engagement on TikTok and YouTube. Spearheaded brand storytelling and crafted compelling copy for promotional campaigns.
Freelance Copywriter & Digital Content Strategist (Remote) at Menu Beyond Borders
December 31, 2023 - July 11, 2025Designed and authored a 218-page e-cooking book, later adapted for print, using Canva and InDesign. Developed standardized templates for digital ads and social media promotions on WhatsApp, Instagram, and Facebook. Edited and curated video content for a client's business, publishing, and monitoring engagement on TikTok and YouTube. Spearheaded brand storytelling and crafted compelling copy for promotional campaigns.
Social Media Manager at Home Street Kids Initiative
October 31, 2018 - July 11, 2025Created and edited short videos to highlight the NGO's work, events, and impact stories for social media. Monitored post insights and page performance to understand what content resonated most with the audience. Suggested content improvements based on engagement trends and feedback from the community. Part of a team of speakers and trainers focused on empowering young girls through workshops, mentorship, and storytelling sessions. Developed and executed content strategies, increasing NGO engagement by 30%. Created messaging frameworks for campaigns, improving awareness of the initiative's mission. Contributed to planning and creating content for the NGO's 10th-year anniversary.
Social Media Manager at Home Street Kids Initiative
October 31, 2018 - July 11, 2025Created and edited short videos to highlight the NGO's work, events, and impact stories for social media. Monitored post insights and page performance to understand what content resonated most with the audience. Suggested content improvements based on engagement trends and feedback from the community. Part of a team of speakers and trainers focused on empowering young girls through workshops, mentorship, and storytelling sessions. Developed and executed content strategies, increasing NGO engagement by 30%. Created messaging frameworks for campaigns, improving awareness of the initiative's mission. Contributed to planning and creating content for the NGO's 10th year anniversary.
Education
B.A. (B.Ed) at University of Ilorin
September 1, 2014 - October 31, 2018B.A. (B.Ed) English Education at University of Ilorin
September 1, 2014 - October 31, 2018Qualifications
Meta Introduction to Social Media Marketing
January 1, 2025 - December 31, 2025Certificate of Completion in Product Design Stutern Academy
January 1, 2023 - December 31, 2023Google UX Design
January 1, 2023 - December 31, 2023Higher Education Qualifications from British Computing Society
January 1, 2023 - December 31, 2023Figma UI UX Design Essentials Udemy
January 1, 2022 - December 31, 2022Google Fundamentals of Digital Marketing Certificate
January 1, 2020 - December 31, 2020Meta Introduction to Social Media Marketing
January 1, 2025 - December 31, 2025Certificate of Completion in Product Design Stutern Academy
January 1, 2023 - December 31, 2023Google UX Design
January 1, 2023 - December 31, 2023Higher Education Qualifications from British Computing Society
January 11, 2030 - July 11, 2025Figma UI UX Design Essentials Udemy
January 1, 2022 - December 31, 2022Google Fundamentals of Digital Marketing Certificate
January 1, 2020 - December 31, 2020Industry Experience
Non-Profit Organization, Media & Entertainment, Education, Professional Services, Consumer Goods, Retail
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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