Izabel Svetoslavova Ivanova
Hi! I'm Izabel, a marketing and communications professional with over three years of hands-on experience in content marketing, campaign development, and digital communication.
About
Hi! I’m Izabel, a marketing and communications professional with over three years of hands-on experience in content marketing, campaign development, and digital communication. I love working on cross-functional projects and optimizing engagement across various digital platforms. Fluent in German, English, and Bulgarian, I bring strong organizational and analytical skills to every project.
I enjoy creating engaging content and using tools like Canva, Adobe Suite, and WordPress to develop visual concepts and campaign messaging that truly connect with audiences. I’m always eager to learn and adapt in remote and hybrid work environments, bringing a creative yet data-driven approach to marketing strategies.
- 4 years' experience
- Joined July 2025
Languages
- EnglishFluent
- GermanAdvanced
- BulgarianFluent
Industry experience
- Media & Entertainment
- Retail
- Software & Internet
- Professional Services
Work experience
Developed and executed creative design assets across internal and external communications using Canva, Adobe Suite, and WordPress. Contributed to planning and production of content for newsletters, social media, and marketing materials, enhancing campaign consistency and engagement. Collaborated in strategic development of visual concepts and campaign messaging tailored to product offerings and brand goals. Oversaw project timelines and task tracking ensuring smooth coordination and timely delivery across communication initiatives. Conducted post-project evaluations using Excel and data visualization techniques to optimize future initiatives. Planned and created social media content calendars based on insights from Meta Business Suite and Google Analytics. Maintained consistent and inclusive communication aligned with brand messaging. Participated in media research translating audience insights into actionable strategies. Utilized Emarsys to automate email marketing workflows enhancing
Executed newsletter and blog post creation using Emarsys, Canva, Adobe Suite, and WordPress to support B2C digital outreach. Conducted market research and competitive analysis to inform campaign strategy and design decisions. Supported cross-channel marketing operations including email workflows and organic social media planning. Customized and published seasonal product designs to the Spreadshirt marketplace aligning with campaign objectives. Contributed to social media calendar development and audience engagement initiatives through ideation and scheduling support.
Education
Certifications and awards
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