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I am a creative and data-driven Social Media Executive with over three years of experience specializing in short-form video editing, curating user-generated content, and devising social media growth strategies. I excel at sourcing viral content and optimizing engagement across platforms such as Instagram, TikTok, Facebook, and YouTube, using audience insights to enhance brand visibility. My proficiency in tools like Adobe, Final Cut Pro, CapCut, and Canva equips me to spot trends and tailor platform-specific content strategies that drive meaningful results. Throughout my career, I have successfully increased audience engagement by up to 36% and contributed to multiple brand partnership activations through innovative content approaches. I am passionate about leveraging data-driven marketing campaigns and influencer collaborations to grow brands, improve campaign performance, and boost community interaction across diverse digital platforms.…I am a creative and data-driven Social Media Executive with over three years of experience specializing in short-form video editing, curating user-generated content, and devising social media growth strategies. I excel at sourcing viral content and optimizing engagement across platforms such as Instagram, TikTok, Facebook, and YouTube, using audience insights to enhance brand visibility. My proficiency in tools like Adobe, Final Cut Pro, CapCut, and Canva equips me to spot trends and tailor platform-specific content strategies that drive meaningful results. Throughout my career, I have successfully increased audience engagement by up to 36% and contributed to multiple brand partnership activations through innovative content approaches. I am passionate about leveraging data-driven marketing campaigns and influencer collaborations to grow brands, improve campaign performance, and boost community interaction across diverse digital platforms.

Yen P In G (Clary) Lin

Social Media Manager, Content Creator, Marketing Strategist, +3

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I am a creative and data-driven Social Media Executive with over three years of experience specializing in short-form video editing, curating user-generated content, and devising social media growth strategies. I excel at sourcing viral content and optimizing engagement across platforms such as Instagram, TikTok, Facebook, and YouTube, using audience insights to enhance brand visibility. My proficiency in tools like Adobe, Final Cut Pro, CapCut, and Canva equips me to spot trends and tailor platform-specific content strategies that drive meaningful results. Throughout my career, I have successfully increased audience engagement by up to 36% and contributed to multiple brand partnership activations through innovative content approaches. I am passionate about leveraging data-driven marketing campaigns and influencer collaborations to grow brands, improve campaign performance, and boost community interaction across diverse digital platforms.…I am a creative and data-driven Social Media Executive with over three years of experience specializing in short-form video editing, curating user-generated content, and devising social media growth strategies. I excel at sourcing viral content and optimizing engagement across platforms such as Instagram, TikTok, Facebook, and YouTube, using audience insights to enhance brand visibility. My proficiency in tools like Adobe, Final Cut Pro, CapCut, and Canva equips me to spot trends and tailor platform-specific content strategies that drive meaningful results. Throughout my career, I have successfully increased audience engagement by up to 36% and contributed to multiple brand partnership activations through innovative content approaches. I am passionate about leveraging data-driven marketing campaigns and influencer collaborations to grow brands, improve campaign performance, and boost community interaction across diverse digital platforms.

Available to hire

I am a creative and data-driven Social Media Executive with over three years of experience specializing in short-form video editing, curating user-generated content, and devising social media growth strategies. I excel at sourcing viral content and optimizing engagement across platforms such as Instagram, TikTok, Facebook, and YouTube, using audience insights to enhance brand visibility. My proficiency in tools like Adobe, Final Cut Pro, CapCut, and Canva equips me to spot trends and tailor platform-specific content strategies that drive meaningful results.

Throughout my career, I have successfully increased audience engagement by up to 36% and contributed to multiple brand partnership activations through innovative content approaches. I am passionate about leveraging data-driven marketing campaigns and influencer collaborations to grow brands, improve campaign performance, and boost community interaction across diverse digital platforms.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Advanced

Chinese

Advanced

Work Experience

Marketing Lead (Volunteer) at Batolad Ltd

March 31, 2024 - September 1, 2025

Led a volunteer team in executing a marketing strategy that boosted campaign engagement by 20% and increased brand visibility by 15% within three months. Drove brand development, achieving a 30% increase in recognition and 25% follower growth in six months through data-driven social media campaigns and influencer collaborations. Enhanced engagement by 20% across Instagram, Facebook, and LinkedIn. Executed A/B email marketing tests that raised open rates and engagement by 15%. Managed and optimized paid social advertising campaigns targeting specific audiences, resulting in a 16% increase in follower conversions on Instagram.

Marketing Lead (Volunteer) at Batolad Ltd

March 31, 2024 - August 9, 2025

Led a volunteer team to execute a marketing strategy that boosted campaign engagement by 20% and brand visibility by 15% within three months. Drove brand development through data-driven social media campaigns and influencer collaborations, achieving a 30% increase in recognition and 25% follower growth in six months. Executed A/B tests for email subject lines and content, resulting in a 15% increase in open rates and engagement. Managed and optimized paid social advertising campaigns, increasing follower conversions on Instagram by 16%.

Marketing Lead (Volunteer) at Batolad.Ltd

March 31, 2024 - July 11, 2025

Led a volunteer marketing team to boost campaign engagement by 20% and brand visibility by 15% in three months. Helped drive brand development, achieving a 30% increase in recognition and 25% follower growth in six months via data-driven social media campaigns and influencer collaborations. Enhanced engagement by 20% across Instagram, Facebook, and LinkedIn. Executed A/B tests on email marketing, raising open rates by 15%. Managed and optimized paid social advertising campaigns, increasing follower conversions by 16% on Instagram.

Social Media & Marketing Executive at Lazy Sundae Ltd

February 29, 2024 - September 1, 2025

Identified and sourced high-quality user-generated content from TikTok and Instagram, integrating it into brand campaigns which led to a 12% increase in audience engagement. Curated and scheduled engaging content across Instagram, TikTok, Facebook, and LinkedIn, attracting 5,000 new profile engagements within one week and enhancing brand awareness and user interaction. Contributed to the planning and execution of promotional events and product launches, ensuring seamless coordination and supporting brand news store expansion, resulting in a 36% increase in news store exposure.

Social Media & Marketing Executive at Lazy Sundae Ltd

February 29, 2024 - August 9, 2025

Identified and sourced high-quality user-generated content (UGC) from TikTok and Instagram, integrating it into brand campaigns resulting in a 12% increase in audience engagement. Curated and scheduled engaging content across Instagram, TikTok, Facebook, and LinkedIn, attracting 5,000 new profile engagements within one week, which enhanced brand awareness and user interaction. Contributed to the planning and execution of promotional events and product launches, improving new store exposure rate by 36%.

Social Media & Marketing Executive at Lazy Sundae.Ltd

February 28, 2024 - July 11, 2025

Identified and sourced high-quality user-generated content from TikTok and Instagram, boosting audience engagement by 12%. Curated and scheduled engaging content across multiple social platforms, attracting 5,000 new profile engagements within a week and enhancing brand awareness. Contributed to campaign management including promotional events and product launches, supporting new store expansion and increasing exposure by 36%.

Digital Marketing Executive at Inbound Asia

September 30, 2022 - September 1, 2025

Led SEO analysis and strategy for B2B and B2C clients, achieving a 25% boost in organic search rankings that drove a 36% increase in qualified traffic and a 15% rise in overall revenue by optimizing content, keyword targeting, and technical SEO. Collaborated cross-functionally with marketing, purchasing, and retail teams to align online campaigns with in-store promotions, improving campaign impact. Utilized data-driven keyword strategies and trend analysis to boost content engagement by 30% and increase organic traffic by 25%. Monitored key performance indicators for marketing campaigns, analyzing results and providing actionable insights to optimize strategies, driving continuous improvement and enhanced campaign performance.

Digital Marketing Executive at Inbound Asia

September 30, 2022 - August 9, 2025

Led SEO analysis and strategy for B2B and B2C clients, boosting organic search rankings by 25%, qualified traffic by 36%, and overall revenue by 15% through optimized content, keyword targeting, and technical SEO using data insights. Collaborated with marketing, purchasing, and retail teams to align online campaigns with in-store promotions for seamless integration and improved campaign impact. Utilized data-driven keyword strategies and trend analysis to boost content engagement by 30% and organic traffic by 25%. Monitored KPIs for marketing campaigns, analyzed results, and provided actionable insights for continuous improvement and enhanced campaign performance.

Digital Marketing Executive at Inbound Asia

September 30, 2022 - July 11, 2025

Led SEO and data analysis strategies to boost organic search rankings by 25%, driving a 36% increase in qualified traffic and 15% revenue growth. Coordinated cross-functional collaboration between marketing, purchasing, and retail for integrated campaigns. Utilized keyword research and trend analysis to increase content engagement and organic traffic significantly. Monitored and optimized campaign KPIs for continuous improvement.

Fashion Marketing Executive at CJ EAN

October 31, 2021 - September 1, 2025

Developed engaging, fashion-focused content for Instagram and TikTok, achieving 3,000 new profile engagements. Led content strategy aligned with brand moments and trends, boosting brand visibility and community engagement by 36%. Coordinated event planning and promotion adaptable for organizing webinars or product demonstrations. Produced and captured behind-the-scenes content to amplify brand visibility and contributed to sponsored content execution leading to 15% higher engagement in brand collaborations. Implemented influencer marketing campaigns, collaborating with influencers across social media platforms and leveraging tools like HypeAuditor to identify and engage influencers, resulting in a 15% increase in brand engagement.

Fashion Marketing Executive at CJ EAN

October 31, 2021 - August 9, 2025

Developed engaging fashion-focused content for Instagram and TikTok, achieving 3,000 new profile engagements. Led content strategy aligned with brand moments and trends, boosting brand visibility and community engagement by 36%. Coordinated event planning and promotion applicable to industry-specific webinars or product demonstrations. Produced behind-the-scenes content to boost brand visibility and contributed to sponsored content execution, leading to 15% higher engagement in brand collaborations. Implemented and executed influencer marketing campaigns collaborating with influencers across social media platforms, leading to a 15% increase in brand engagement.

Fashion Marketing Executive at C JEAN

October 31, 2021 - July 11, 2025

Created engaging fashion-focused social media content, achieving 3,000 new profile engagements and increasing brand visibility by 36%. Coordinated event planning and PR activities adaptable to webinars and product demos. Produced behind-the-scenes content boosting sponsored content engagement by 15%. Implemented influencer marketing campaigns leading to a 15% growth in brand engagement.