Hi, I'm Rabia. I'm a designer with a strong focus on brand strategy and visual identity, helping startups launch and accelerate both B2B and B2C enterprise brands. I love working closely with founders, business leaders, and marketing teams to bridge the gap between design and business strategy. Creating compelling, cohesive, and impactful visuals that enhance brand recognition and engagement is my passion. I’m always excited to bring creative ideas to life that make a difference for businesses and their audiences.

Rabia Ali

Hi, I'm Rabia. I'm a designer with a strong focus on brand strategy and visual identity, helping startups launch and accelerate both B2B and B2C enterprise brands. I love working closely with founders, business leaders, and marketing teams to bridge the gap between design and business strategy. Creating compelling, cohesive, and impactful visuals that enhance brand recognition and engagement is my passion. I’m always excited to bring creative ideas to life that make a difference for businesses and their audiences.

Available to hire

Hi, I’m Rabia. I’m a designer with a strong focus on brand strategy and visual identity, helping startups launch and accelerate both B2B and B2C enterprise brands. I love working closely with founders, business leaders, and marketing teams to bridge the gap between design and business strategy.

Creating compelling, cohesive, and impactful visuals that enhance brand recognition and engagement is my passion. I’m always excited to bring creative ideas to life that make a difference for businesses and their audiences.

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Experience Level

Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Work Experience

Creative Director at Dot2Shape®
September 1, 2024 - Present
Leading branding, visual storytelling, and design strategies to create impactful and cohesive brand identities. Overseeing creative direction, ensuring design consistency, and collaborating with teams to deliver high-quality visual solutions.
Cheif Design Officer & Brand Advisor at ManGo Product Design
May 1, 2022 - Present
Leading the brand identity and creative strategy for a human-centric AI platform. Collaborating with co-founders to develop visual storytelling that aligns with the company's vision. Designing marketing materials, branding assets, and digital content for healthcare, enterprise, and training sectors. Ensuring a cohesive brand presence across all platforms.
Sr. Graphic Designer at The Dubai Mall – Emaar
April 30, 2021 - July 11, 2025
Designed branding and promotional materials for The Dubai Mall, one of the world’s largest shopping destinations. Created high-impact visuals for marketing campaigns, digital displays, and print media. Developed brochures, event materials, and corporate presentations to enhance brand communication. Worked with marketing teams to deliver compelling and visually engaging content.
Lead Graphic Designer at Braintrust
December 31, 2020 - July 11, 2025
Developed branded marketing materials for campaigns, presentations, and digital content. Enhanced visual storytelling by designing high-quality graphics and layouts for enterprise clients. Created consistent brand elements to improve engagement and recognition.
Graphic Designer at AppifyTech
February 29, 2020 - July 11, 2025
Designed marketing collateral and branding materials for an ERP healthcare solution targeting top US hospitals. Created visual assets for web and print, ensuring alignment with the product’s branding and marketing strategy.
Jr. Graphic Designer at TGI
March 31, 2017 - July 11, 2025
Designed marketing visuals and brand assets for a global transportation brand. Created social media content, advertising banners, and promotional materials. Developed brand-aligned print and digital content for campaigns.
Graphic Designer Intern at Cinnova International
August 31, 2016 - July 11, 2025
Created visual content for e-commerce, real estate, and entertainment industries. Created logos, branding materials, and marketing collateral for various clients.
Senior Web Designer at ESP Interactive Solution, Inc
December 31, 2015 - July 11, 2025
Designed websites, social media graphics, and digital marketing materials for clients across industries. Worked extensively with WordPress, HTML5, and CSS3 to create visually appealing web designs.

Education

Master in Arts at University of the Punjab, Lahore
January 1, 2012 - December 31, 2014

Qualifications

Enterprise Design Thinking Practitioner
January 1, 2020 - December 31, 2020
Design Thinking
January 1, 2020 - December 31, 2020
Visual Communication
January 1, 2015 - December 31, 2015
Interaction & Designing
August 1, 2017 - December 31, 2017

Industry Experience

Healthcare, Professional Services, Retail, Real Estate & Construction, Media & Entertainment, Transportation & Logistics

Experience Level

Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
See more