Tarun Pathak

Led the full-cycle execution and management of paid ad campaigns across platforms like Google Ads and Bing Ads with a monthly budget of $2.5M+. Built, optimized, and scaled PPC campaigns achieving a 4.5x ROAS and quality lead generation. Conducted Search Query Reports, bid optimizations, negative keyword refinements, and audience targeting enhancements. Delivered weekly Google Sheets performance reports that increased click-through rates by 20% and reduced cost-per-acquisition by 35%. Served as primary data analyst using GA4, Google Ads Data Hub, and Google Search Console. Facilitated agency's Google Partner Program enrollment for access to beta features and support. Collaborated cross-functionally with creative, sales, and web teams, and continuously adapted strategies to industry trends and platform updates.

Managed and optimized multichannel ad campaigns on Google, Meta, LinkedIn, TikTok and others for PPC and social. Developed data-driven strategies for SaaS clients, increasing lead generation by 125% and customer acquisition by 12%. Performed A/B testing, keyword research, and improved organic visibility via SEO strategies resulting in 40% traffic growth. Implemented conversion tracking using Google Tag Manager.

Conducted data-driven financial audits for high-profile clients and delivered complex insights under strict deadlines. This experience sharpened the ability to analyze digital performance metrics and fostered a rigorous, results-first mindset applied to marketing campaign optimization and budget management.