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Hi, I'm Tarun Pathak, a passionate and results-driven Paid Ad and SEO Specialist with over 5 years of hands-on experience in PPC, paid social, SEO, and strategic marketing. I love using data and analytics to optimize campaign performance, boost ROI, and generate quality leads. I'm always eager to stay updated with the latest industry trends and platform updates to ensure campaigns perform at their best. Currently, I manage digital marketing campaigns overseeing multi-million dollar budgets and collaborate closely with creative, sales, and web teams to deliver integrated marketing solutions. Whether it's scaling ad spend, improving conversion tracking, or enhancing organic visibility, I bring a proactive and analytical mindset to every project I work on.…Hi, I'm Tarun Pathak, a passionate and results-driven Paid Ad and SEO Specialist with over 5 years of hands-on experience in PPC, paid social, SEO, and strategic marketing. I love using data and analytics to optimize campaign performance, boost ROI, and generate quality leads. I'm always eager to stay updated with the latest industry trends and platform updates to ensure campaigns perform at their best. Currently, I manage digital marketing campaigns overseeing multi-million dollar budgets and collaborate closely with creative, sales, and web teams to deliver integrated marketing solutions. Whether it's scaling ad spend, improving conversion tracking, or enhancing organic visibility, I bring a proactive and analytical mindset to every project I work on.

Tarun Pathak

PPC Manager, Digital Marketer, SEO Expert, +2

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Hi, I'm Tarun Pathak, a passionate and results-driven Paid Ad and SEO Specialist with over 5 years of hands-on experience in PPC, paid social, SEO, and strategic marketing. I love using data and analytics to optimize campaign performance, boost ROI, and generate quality leads. I'm always eager to stay updated with the latest industry trends and platform updates to ensure campaigns perform at their best. Currently, I manage digital marketing campaigns overseeing multi-million dollar budgets and collaborate closely with creative, sales, and web teams to deliver integrated marketing solutions. Whether it's scaling ad spend, improving conversion tracking, or enhancing organic visibility, I bring a proactive and analytical mindset to every project I work on.…Hi, I'm Tarun Pathak, a passionate and results-driven Paid Ad and SEO Specialist with over 5 years of hands-on experience in PPC, paid social, SEO, and strategic marketing. I love using data and analytics to optimize campaign performance, boost ROI, and generate quality leads. I'm always eager to stay updated with the latest industry trends and platform updates to ensure campaigns perform at their best. Currently, I manage digital marketing campaigns overseeing multi-million dollar budgets and collaborate closely with creative, sales, and web teams to deliver integrated marketing solutions. Whether it's scaling ad spend, improving conversion tracking, or enhancing organic visibility, I bring a proactive and analytical mindset to every project I work on.

Available to hire

Hi, I’m Tarun Pathak, a passionate and results-driven Paid Ad and SEO Specialist with over 5 years of hands-on experience in PPC, paid social, SEO, and strategic marketing. I love using data and analytics to optimize campaign performance, boost ROI, and generate quality leads. I’m always eager to stay updated with the latest industry trends and platform updates to ensure campaigns perform at their best.

Currently, I manage digital marketing campaigns overseeing multi-million dollar budgets and collaborate closely with creative, sales, and web teams to deliver integrated marketing solutions. Whether it’s scaling ad spend, improving conversion tracking, or enhancing organic visibility, I bring a proactive and analytical mindset to every project I work on.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Work Experience

Digital Marketing Manager at Ryan Design International

March 1, 2023 - Present

Led the full-cycle execution and management of paid ad campaigns across platforms like Google Ads and Bing Ads with a monthly budget of $2.5M+. Built, optimized, and scaled PPC campaigns achieving a 4.5x ROAS and quality lead generation. Conducted Search Query Reports, bid optimizations, negative keyword refinements, and audience targeting enhancements. Delivered weekly Google Sheets performance reports that increased click-through rates by 20% and reduced cost-per-acquisition by 35%. Served as primary data analyst using GA4, Google Ads Data Hub, and Google Search Console. Facilitated agency's Google Partner Program enrollment for access to beta features and support. Collaborated cross-functionally with creative, sales, and web teams, and continuously adapted strategies to industry trends and platform updates.

Digital Marketing Strategist at Geodrive Solutions Pvt. Ltd.

February 28, 2023 - July 11, 2025

Managed and optimized multichannel ad campaigns on Google, Meta, LinkedIn, TikTok and others for PPC and social. Developed data-driven strategies for SaaS clients, increasing lead generation by 125% and customer acquisition by 12%. Performed A/B testing, keyword research, and improved organic visibility via SEO strategies resulting in 40% traffic growth. Implemented conversion tracking using Google Tag Manager.

Financial Audit Associate at KPMG

January 31, 2021 - July 11, 2025

Conducted data-driven financial audits for high-profile clients and delivered complex insights under strict deadlines. This experience sharpened the ability to analyze digital performance metrics and fostered a rigorous, results-first mindset applied to marketing campaign optimization and budget management.