Available to hire
I am Karim, a Malmö-based visual artist and Brand Designer/Art Director with over 12 years of experience in creating impactful, emotional, and clear relationships between products and customers. My passion lies in delivering compelling brand identity, art direction, and digital design solutions that resonate across diverse audiences.
Having worked extensively in Cairo, Dubai, and Malmö with some of the most renowned agencies, I’ve developed a strong skill set in design thinking, creative problem-solving, and project management. I enjoy collaborating with clients to elevate their brand presence and deliver meaningful digital content that drives engagement and growth.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Language
Arabic
Fluent
English
Fluent
Work Experience
Brand Designer at Pemo
December 31, 2023 - July 11, 2025Led brand identity creation including naming, art direction, and web development during the launch phase. Collaborated closely with the product team and founders to ensure seamless user experience, visual consistency, and comprehensive brand guidelines.
Senior Graphic Designer at Åberg Media
December 31, 2023 - July 11, 2025Led product and brand enhancement efforts with a focus on audience understanding and brand differentiation. Collaborated with clients such as My New Desk and Hubbau to deliver compelling digital/UI designs. Improved Åberg Media’s brand identity and website, created assets and strategies for social media outreach, and contributed to increased brand awareness and value.
Brand Designer at Pemo
December 31, 2023 - July 11, 2025Led brand identity creation including naming, art direction, and web development during launch phase. Collaborated with product team to ensure seamless user experience and visual coherence. Established comprehensive brand guidelines with founders.
Senior Graphic Designer, Contract at Åberg Media
December 31, 2023 - July 11, 2025Led improvements to Åberg Media’s brand identity and website while collaborating with clients to create compelling digital/UI designs. Instrumental in designing assets and strategies for effective social media outreach, increasing brand awareness and value. Demonstrated leadership in audience understanding, brand differentiation, and engaging content across platforms.
Brand Designer at Pemo
December 31, 2023 - July 11, 2025Led the creation of the brand identity, encompassing naming, art direction, and web development during the launch phase. Collaborated closely with the product team to ensure seamless user experience and visual satisfaction while maintaining consistency. Worked collaboratively with the founders to establish comprehensive brand guidelines.
Senior Graphic Designer, Contract at Åberg Media
December 31, 2023 - July 11, 2025Proven leader in enhancing products and brands, adept at audience understanding, brand differentiation, and crafting engaging content across various platforms. Collaborated with clients like My New Desk and Hubbau for compelling digital/UI designs. Successfully improved Åberg Media’s brand identity and website. Instrumental in creating assets and strategies for effective social media outreach. Committed to continuous improvement and delivering impactful results. Increased brand awareness and value.
Graphic Design Consultant at FrankValiant
December 31, 2022 - July 11, 2025Worked with high-profile clients including Maersk Drilling and Atlas Copco to create digital and print designs including UI design. Applied design thinking and creative problem-solving to develop effective branding strategies that facilitated client goals. Produced engaging digital content that increased brand awareness and value.
Graphic Design Consultant at FrankValiant
December 31, 2022 - July 11, 2025Collaborated with high-profile clients including Maersk Drilling and Atlas Copco to deliver digital and print designs including UI design. Developed branding strategies through design thinking and creative problem-solving to help clients reach target audiences and meet goals. Produced engaging digital content to enhance brand awareness.
Graphic Design Consultant at FrankValiant
December 31, 2022 - July 11, 2025Collaborated with high-profile clients such as Maersk Drilling and Atlas Copco to create compelling digital and print designs, including UI design, that met their needs. Utilized design thinking and creative problem-solving to develop effective branding strategies that helped clients reach their target audience and achieve their goals. Produced engaging digital content that increased brand awareness and value.
Art Director at Malmö Stad
December 31, 2021 - July 11, 2025Developed graphic design for Malmö Konstmuseum exhibition, collaborating with museum staff and artists to align with institutional guidelines and convey exhibition messages. Led brand identity creation for the Migration Memory Encounter project over three years, managing art direction in print and digital, and website development.
Art Director at Malmö Stad
December 31, 2021 - July 11, 2025Developed graphic design for Malmö Konstmuseum exhibitions, collaborating with curators and artists to convey the tone and artwork message. Led brand identity and art direction for Migration Memory Encounter project across print, digital, and web platforms. Coordinated visual ideas and team meetings throughout project duration.
Art Director at Malmö Stad
December 31, 2021 - July 11, 2025Developed graphic design for Malmö Konstmuseum exhibition by collaborating with museum curators, staff, and participating artists to convey the exhibition’s tone and message effectively. Led the brand identity creation for the Migration Memory Encounter, overseeing art direction in print and digital mediums along with web development. Actively participated in meetings to establish brand visuals and ideas for the three-year project.
Art Director at American University in Cairo (AUC)
December 31, 2017 - July 11, 2025Collaborated with design & communication and science departments to craft the visual identity for Pyxis, a science lab invention space, encouraging innovation through cross-disciplinary student collaboration.
Art Director at American University in Cairo (AUC)
December 31, 2017 - July 11, 2025Collaborated with Design & Communication and Science departments to develop visual identity for Pyxis, a science invention space encouraging innovation via collaboration among Science, Art and Design students.
Art Director at American University in Cairo (AUC)
December 31, 2017 - July 11, 2025Collaborated with Design & Communication and Science departments to craft visual identity for Pyxis, a science lab encouraging innovation through cross-disciplinary collaboration among Science, Art, and Design students.
Freelancer at Self-employed
January 1, 2016 - PresentPartnered with clients such as Historielabbet, Pemo, Migration Memory Encounter, Skånes Konstförening, and Malmö Stad to deliver brand identity and visual design services. Employed design thinking and user research to develop resonating designs for mobile and desktop platforms. Created content for social media and marketing channels, staying current with design trends for optimal outcomes.
Freelancer at Self-employed
January 1, 2016 - PresentProvided brand identity and visual design services for diverse clients such as Historielabbet, Pemo, Migration Memory Encounter, Skånes Konstförening, and Malmö Stad. Applied design thinking and user research to create responsive designs for desktop and mobile. Produced marketing content and stayed current with digital design and marketing trends.
Freelancer at Self-employed
January 1, 2016 - PresentPartnered with clients including Historielabbet, Pemo, Migration Memory Encounter, Skånes Konstförening, and Malmö Stad to provide top-quality brand identity and visual design services. Employed design thinking and user research to develop designs that resonated with clients’ audience and conveyed their messages effectively. Created responsive designs for both mobile and desktop platforms. Produced content for social media and other marketing channels. Stayed updated with emerging trends in digital design and marketing for optimal results.
Art Director at Sony Music
December 31, 2015 - July 11, 2025Designed visual identity for an emerging Egyptian singer, Nathalie Saba, including name signature and single covers as part of the Sony talent program.
Art Director at Sony Music, Middle East
December 31, 2015 - July 11, 2025Designed visual identity including name signature and single covers for emerging Egyptian singer Nathalie Saba as part of Sony’s talent program.
Art Director at Sony Music, Middle East
December 31, 2015 - July 11, 2025Partnered with Sony’s talent program to design the visual identity for an emerging Egyptian singer, including name signature and covers for singles.
Regional Art Director at Souq.com, Amazon
December 31, 2013 - July 11, 2025Created impactful advertising campaigns aligning with business objectives. Generated innovative ideas and secured CEO buy-in. Managed multiple projects ensuring budget and deadline compliance. Led design teams across platforms to maintain brand consistency.
Regional Art Director at Souq.com, Amazon
December 31, 2013 - July 11, 2025Created advertising campaigns aligned with business objectives in collaboration with marketing and communication managers. Pitched innovative ideas to CEO, managed multiple projects within budget and deadlines, and led design teams to maintain brand consistency across platforms.
Regional Art Director at Souq.com, Amazon
December 31, 2013 - July 11, 2025Collaborated with communication and marketing managers to create impactful advertising campaigns aligned with business objectives. Generated innovative ideas and pitched them to the CEO for buy-in. Produced designs consistent with company branding and effectively communicated value propositions. Managed multiple projects within budget, ensuring deadlines were met. Led design teams across platforms to maintain brand consistency.
Graphic Designer at Rocket Internet
December 31, 2012 - July 11, 2025Created designs for Namshi.com and Mizado.com, including banners, landing pages, newsletters, and social media ad campaigns. Enhanced website user experience by designing parts of sites. Applied design thinking and problem-solving to meet project goals.
Graphic Designer at Rocket Internet
December 31, 2012 - July 11, 2025Produced banners, landing pages, newsletters, and social media ad campaigns for Namshi.com and Mizado.com. Enhanced website user experience and engagement through design thinking and creative problem-solving.
Graphic Designer at Rocket Internet
December 31, 2012 - July 11, 2025Worked with marketing team to create effective designs for Namshi.com and Mizado.com, including banners, landing pages, newsletters, and ad campaigns for social media and other marketing channels. Designed parts of websites to enhance user experience and engagement. Applied design thinking and creative problem-solving to meet project goals.
Graphic Designer at Equinox Graphics
December 31, 2010 - July 11, 2025Designed visually appealing advertising campaigns for print and web platforms. Applied design thinking and visual arts principles to create resonating designs communicating client messages effectively.
Graphic Designer at Equinox Graphics
December 31, 2010 - July 11, 2025Created visually appealing advertising campaigns for print and web platforms, effectively communicating clients’ messages using design thinking and visual art principles.
Graphic Designer at Equinox Graphics
December 31, 2010 - July 11, 2025Created visually appealing designs for advertising campaigns across print and web platforms. Employed design thinking and visual art principles to develop designs resonating with client audiences.
Education
Master Degree of Science at Malmö University
January 1, 2019 - December 31, 2020Master Degree of Arts at Central Saint Martins, University of the Arts London
January 1, 2013 - December 31, 2015Bachelor of Applied Arts at Art and design academy, Cairo
January 1, 2004 - December 31, 2009Master Degree of Science at Malmö University
January 1, 2019 - December 31, 2020Master Degree of Arts at Central Saint Martins, University of the Arts London
January 1, 2013 - December 31, 2015Bachelor of Applied Arts at Art and Design Academy, Cairo
January 1, 2004 - December 31, 2009Master Degree of Science at Malmö University
January 1, 2019 - December 31, 2020Master Degree of Arts at Central Saint Martins, University of the Arts London
January 1, 2013 - December 31, 2015Bachelor of Applied Arts at Art and design academy, Cairo
January 1, 2004 - December 31, 2009Qualifications
Industry Experience
Media & Entertainment, Professional Services, Education, Non-Profit Organization, Software & Internet, Retail, Government
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
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