Available to hire
Hi! I’m Daniel König, a passionate marketing and e-commerce professional with extensive experience in CRM systems, marketing automation, and full-stack web development. I love optimizing customer journeys and improving campaign performances through data-driven strategies and innovative AI integrations. Based in Berlin, I have worked across multiple European cities including London and Paris.
With over 7 years in the marketing and digital space, I’ve led teams and projects for renowned brands like Jimdo, Serviceplan Group, Heliot Emil™, Farfetch, UNIQLO, and AllSaints. I thrive in collaborative environments where I can bring together technology and creativity to deliver impactful customer experiences.
Language
English
Fluent
German
Fluent
French
Advanced
Work Experience
Senior Lifecycle Marketing Manager at Jimdo
August 31, 2025 - July 11, 2025Responsible for executing campaigns and optimizing processes including A/B testing to improve open rates and click-through rates. Enhanced email deliverability and maintained domain reputation. Created lifecycle strategies covering onboarding, conversion, upsell, and retention phases. Implemented event and behavior-triggered automation and integrated AI into email newsletters and onboarding experiences. Focused on data-driven customer retention, performance monitoring, user segmentation, and personalization in HubSpot.
Senior Full-Stack Web Developer - Freelance at Serviceplan Group
January 31, 2025 - July 11, 2025Managed projects for clients such as O2, Eurowings, Lufthansa, and BMW. Led migration and redesign of onboarding and newsletter email campaigns. Developed marketing campaigns and customer retention strategies. Created templates for newsletters, landing pages, and forms. Responsible for resource planning and workflow optimization. Configured and integrated platforms including Oracle, HubSpot, and Bloomreach. Troubleshot and resolved errors in HTML, CSS, RPL, Jinja, and Python.
Senior Marketing and E-commerce Manager at Heliot Emil™
November 30, 2023 - July 11, 2025Directed e-commerce and marketing activities including web, organic and paid social, and email marketing. Managed online shop operations including sales events and order fulfillment. Led a website relaunch and coordinated developer communications. Achieved sales targets by improving conversion rates and optimizing funnels. Executed marketing calendars featuring seasonal collections, collaborations, and PR events. Managed paid search campaigns and enhanced customer journeys with website A/B testing. Implemented customer loyalty schemes and delivered monthly reports via Google Analytics.
Senior Full-Stack Web Developer - Freelance at Serviceplan Group
January 31, 2023 - July 11, 2025Managed projects for clients such as O2, Eurowings, Lufthansa, and BMW. Led migration and redesign of onboarding and newsletter email campaigns. Developed marketing campaigns and customer retention strategies. Created templates for newsletters, landing pages, and forms. Responsible for resource planning and workflow optimization. Configured and integrated platforms including Oracle, HubSpot, and Bloomreach. Troubleshot and resolved errors in HTML, CSS, RPL, Jinja, and Python.
Marketing Production Manager at Farfetch
February 28, 2022 - July 11, 2025Led a team of six, managed OKRs and KPIs, and conducted performance reviews. Oversaw global CRM production across 14 languages incorporating email, push, in-app messages, and SMS. Collaborated cross-functionally with global marketing and local teams ensuring brand consistency and automation process optimization. Created data-driven insights to improve customer experience and supported loyalty programs and B2B marketing solutions. Provided mentorship and guidance to content developers and external partners.
Email Marketing Specialist at UNIQLO
July 31, 2018 - July 11, 2025Managed all email marketing activities for UK and EU markets including collaborations with designers. Planned, created, and tested campaigns using Litmus. Analyzed campaign performance to boost traffic and revenue with A/B testing.
Digital Designer at AllSaints
May 31, 2017 - July 11, 2025Ensured consistent brand design across all channels. Produced high-quality imagery across categories. Developed concepts and graphics for social media and websites.
Education
Qualifications
Industry Experience
Retail, Software & Internet, Consumer Goods, Transportation & Logistics, Travel & Hospitality
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