Available to hire
Hi, I’m Elena De Luca. I’m a data-driven marketing professional with hands-on experience in digital marketing, social media management, and content creation. I enjoy collaborating with teams and partners to develop effective brand strategies and digital campaigns that boost engagement and results.
With a strong background in both content creation and analytics, I excel in optimizing online experiences and driving meaningful growth. I’m passionate about staying on top of trends and leveraging my skills to make marketing efforts successful and impactful.
Experience Level
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Language
Italian
Fluent
English
Advanced
Spanish; Castilian
Intermediate
Work Experience
Marketing Coordinator at LundaEkonomerna
July 31, 2025 - July 11, 2025Collaborated with the marketing team to design multichannel content strategies and schedule cross-platform postings (LinkedIn, Instagram, Facebook, Orbi, website). Implemented digital marketing campaigns to promote the union’s events via organic social media, e-mail newsletters, and the website, boosting event sign-ups by 37%. Maintained a comprehensive marketing report to track campaign status and key performance metrics. Collaborated with external partners and internal cross-functional teams to execute digital brand strategies, ensuring alignment with marketing objectives.
Digital Marketing Specialist at Hair Trendy
June 30, 2024 - July 11, 2025Produced over 100 branded content pieces (graphics, copywriting, videos) for social media platforms and website. Managed website updates through WordPress, optimizing user experience and performance, ultimately boosting e-commerce traffic by 55% in 4 months. Monitored KPIs to evaluate campaign effectiveness, continuously optimizing engagement and ROI. Led the transition to a digital CRM system by digitizing customer data, improving segmentation efforts and enabling personalized email campaigns.
Education
MSc at Lund University, SE
January 1, 2024 - December 31, 2025BSc at University of Milano-Bicocca, IT
January 1, 2020 - December 31, 2023Qualifications
Fundamentals of Digital Marketing (Google)
January 1, 2023 - December 31, 2023Google Analytics Certificate
January 1, 2023 - December 31, 2023European Computer Driving License (ECDL)
January 1, 2023 - December 31, 2023IELTS English Certificate, Overall score: 8.0 (C1)
January 1, 2023 - December 31, 2023Industry Experience
Media & Entertainment, Retail, Non-Profit Organization, Professional Services, Software & Internet
Experience Level
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
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