Hi, I'm Elena De Luca. I'm a data-driven marketing professional with hands-on experience in digital marketing, social media management, and content creation. I enjoy collaborating with teams and partners to develop effective brand strategies and digital campaigns that boost engagement and results. With a strong background in both content creation and analytics, I excel in optimizing online experiences and driving meaningful growth. I'm passionate about staying on top of trends and leveraging my skills to make marketing efforts successful and impactful.

ELENA DE LUCA

Hi, I'm Elena De Luca. I'm a data-driven marketing professional with hands-on experience in digital marketing, social media management, and content creation. I enjoy collaborating with teams and partners to develop effective brand strategies and digital campaigns that boost engagement and results. With a strong background in both content creation and analytics, I excel in optimizing online experiences and driving meaningful growth. I'm passionate about staying on top of trends and leveraging my skills to make marketing efforts successful and impactful.

Available to hire

Hi, I’m Elena De Luca. I’m a data-driven marketing professional with hands-on experience in digital marketing, social media management, and content creation. I enjoy collaborating with teams and partners to develop effective brand strategies and digital campaigns that boost engagement and results.

With a strong background in both content creation and analytics, I excel in optimizing online experiences and driving meaningful growth. I’m passionate about staying on top of trends and leveraging my skills to make marketing efforts successful and impactful.

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Language

Italian
Fluent
English
Advanced
Spanish; Castilian
Intermediate

Work Experience

Marketing Coordinator at LundaEkonomerna
July 31, 2025 - July 11, 2025
Collaborated with the marketing team to design multichannel content strategies and schedule cross-platform postings (LinkedIn, Instagram, Facebook, Orbi, website). Implemented digital marketing campaigns to promote the union’s events via organic social media, e-mail newsletters, and the website, boosting event sign-ups by 37%. Maintained a comprehensive marketing report to track campaign status and key performance metrics. Collaborated with external partners and internal cross-functional teams to execute digital brand strategies, ensuring alignment with marketing objectives.
Digital Marketing Specialist at Hair Trendy
June 30, 2024 - July 11, 2025
Produced over 100 branded content pieces (graphics, copywriting, videos) for social media platforms and website. Managed website updates through WordPress, optimizing user experience and performance, ultimately boosting e-commerce traffic by 55% in 4 months. Monitored KPIs to evaluate campaign effectiveness, continuously optimizing engagement and ROI. Led the transition to a digital CRM system by digitizing customer data, improving segmentation efforts and enabling personalized email campaigns.

Education

MSc at Lund University, SE
January 1, 2024 - December 31, 2025
BSc at University of Milano-Bicocca, IT
January 1, 2020 - December 31, 2023

Qualifications

Fundamentals of Digital Marketing (Google)
January 1, 2023 - December 31, 2023
Google Analytics Certificate
January 1, 2023 - December 31, 2023
European Computer Driving License (ECDL)
January 1, 2023 - December 31, 2023
IELTS English Certificate, Overall score: 8.0 (C1)
January 1, 2023 - December 31, 2023

Industry Experience

Media & Entertainment, Retail, Non-Profit Organization, Professional Services, Software & Internet