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I am Bob Mathers, a seasoned sales and broadcasting professional with over 45 years of experience in sales, on-air roles, and management. Throughout my career, I've specialized in hiring, training, coaching, and motivating teams to turn around underperforming radio stations and boost their revenue. I enjoy prospecting and negotiating business contracts and have a passion for producing creative promotions that positively impact communities. I have worked in various capacities such as Senior Account Executive, Station Manager, News Anchor, and Trainer across multiple radio stations. I pride myself on my ability to help others with voice work and marketing strategies, and I've taken on roles that involve hosting shows, writing copy, and coaching sales teams to exceed goals. Outside of work, I have authored publications and contributed to special TV segments, always eager to bring stories and voices to life.…I am Bob Mathers, a seasoned sales and broadcasting professional with over 45 years of experience in sales, on-air roles, and management. Throughout my career, I've specialized in hiring, training, coaching, and motivating teams to turn around underperforming radio stations and boost their revenue. I enjoy prospecting and negotiating business contracts and have a passion for producing creative promotions that positively impact communities. I have worked in various capacities such as Senior Account Executive, Station Manager, News Anchor, and Trainer across multiple radio stations. I pride myself on my ability to help others with voice work and marketing strategies, and I've taken on roles that involve hosting shows, writing copy, and coaching sales teams to exceed goals. Outside of work, I have authored publications and contributed to special TV segments, always eager to bring stories and voices to life.

Bob Mathers

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I am Bob Mathers, a seasoned sales and broadcasting professional with over 45 years of experience in sales, on-air roles, and management. Throughout my career, I've specialized in hiring, training, coaching, and motivating teams to turn around underperforming radio stations and boost their revenue. I enjoy prospecting and negotiating business contracts and have a passion for producing creative promotions that positively impact communities. I have worked in various capacities such as Senior Account Executive, Station Manager, News Anchor, and Trainer across multiple radio stations. I pride myself on my ability to help others with voice work and marketing strategies, and I've taken on roles that involve hosting shows, writing copy, and coaching sales teams to exceed goals. Outside of work, I have authored publications and contributed to special TV segments, always eager to bring stories and voices to life.…I am Bob Mathers, a seasoned sales and broadcasting professional with over 45 years of experience in sales, on-air roles, and management. Throughout my career, I've specialized in hiring, training, coaching, and motivating teams to turn around underperforming radio stations and boost their revenue. I enjoy prospecting and negotiating business contracts and have a passion for producing creative promotions that positively impact communities. I have worked in various capacities such as Senior Account Executive, Station Manager, News Anchor, and Trainer across multiple radio stations. I pride myself on my ability to help others with voice work and marketing strategies, and I've taken on roles that involve hosting shows, writing copy, and coaching sales teams to exceed goals. Outside of work, I have authored publications and contributed to special TV segments, always eager to bring stories and voices to life.

Available to hire

I am Bob Mathers, a seasoned sales and broadcasting professional with over 45 years of experience in sales, on-air roles, and management. Throughout my career, I’ve specialized in hiring, training, coaching, and motivating teams to turn around underperforming radio stations and boost their revenue. I enjoy prospecting and negotiating business contracts and have a passion for producing creative promotions that positively impact communities.

I have worked in various capacities such as Senior Account Executive, Station Manager, News Anchor, and Trainer across multiple radio stations. I pride myself on my ability to help others with voice work and marketing strategies, and I’ve taken on roles that involve hosting shows, writing copy, and coaching sales teams to exceed goals. Outside of work, I have authored publications and contributed to special TV segments, always eager to bring stories and voices to life.

Skills

Experience Level

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Senior Account Executive at WXCY Radio

November 1, 2021 - Present

Responsible for prospecting, negotiating, and acquiring business contracts with direct businesses in the market. Created and produced a promotion with the Town of Perryville benefiting homeless veterans. Assisted fellow salespeople with voice work and marketing ideas. Made over 100 cold calls in the first 10 weeks and secured multiple new deals.

Senior Account Executive at CUMULUS RADIO (WSBA/WIOV-FM/WSOX-FM/WARM-FM/WGLD)

October 31, 2021 - July 11, 2025

Prospected and procured new business accounts for multiple radio stations serving York, Lancaster, and Reading. Recorded voiceovers for clients, specialized in local direct sales with annual direct billings over $450,000. Achieved multiple awards including National Salesperson of the Month and top seller.

Station Manager at WTTR 1470 RADIO

December 31, 2013 - July 11, 2025

Set and surpassed revenue goals every year. Hosted Morning Drive Show. Developed a full-service format focusing on music, local news, and sports. Hired heritage announcers and trained sales staff in copywriting, promotions, and campaigns. Improved local news efforts, relationships with civic leaders, and oversaw technical upgrades. Set station billing records in sports sponsorships.

News Anchor & Writer at KOMO 1000 RADIO

December 31, 2008 - July 11, 2025

Served as news anchor five days a week, conceived, wrote, edited, and produced stories and interviews. Collaborated with KOMO-TV anchors and reporters on joint projects and conducted live interviews with ABC network anchors.

Station Owner at WEEL-FM and AM RADIO

August 31, 2009 - July 11, 2025

Assumed ownership of silent AM and FM stations. Upgraded and brought stations back on air with new transmitters and antennas. Built studio, hired and trained staff, promoted the station through advertising and local events. Sold station and returned to KOMO.

Mentor/Trainer at NATIONAL BROADCASTERS TRAINING INSTITUTE

December 31, 2007 - July 11, 2025

Enrolled and counseled students with hands-on learning experiences. Reviewed tests and critiques of audio tapes to train aspiring broadcasters.

Freelance Voiceovers & Self-Employed DJ

December 31, 2006 - July 11, 2025

Produced commercials and message on hold projects for national and international companies. Worked as DJ for weddings in Baltimore and DC.

Admissions Director at BROADCASTING INSTITUTE OF MARYLAND

December 31, 2005 - July 11, 2025

Recruited and enrolled students nationally and locally. Coordinated creation of BIM’s first online broadcasting station. Managed promotional budgets and instructed in commercial writing and radio history. Oversaw capacity enrollments and created opportunities with sports majors for broadcast projects.

Senior Account Executive at WQSR-FM/RAVENS RADIO

December 31, 2003 - July 11, 2025

Led CBS cluster in securing appointments and writing new business for direct accounts. Top seller of remotes and other campaigns including Ravens sponsorships and concert series.

VP Sales & Programming at WAMD-AM

December 31, 2001 - July 11, 2025

Led station to highest billing and profitability, raised revenues by 43% in two years. Hired and trained staff, significantly increased agency business despite lack of ratings through targeted campaigns.