Available to hire
Hi, I’m Gabriela Acosta, a passionate digital marketing and public relations professional with robust experience in media campaign strategies, content marketing, and brand development. I enjoy creating engaging multimedia content and crafting targeted communication strategies that boost brand visibility and audience engagement.
I have worked across diverse industries, supporting business growth through innovative marketing initiatives and meaningful public relations projects. I’m excited to leverage my skills in digital marketing and communications to make a positive impact and help brands tell their unique stories.
Experience Level
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Advanced
Spanish; Castilian
Advanced
Work Experience
Business Development & Marketing Coordinator at AP+D Inc. (A division of Arguson Projects Inc.)
July 1, 2024 - PresentLed content strategy and digital presence for AP+D, focusing on commercial and residential interior design. Planned, created, and published visual content including photography, project walkthroughs, and behind-the-scenes videos showcasing design processes and client solutions. Maintained cohesive visual and brand identity across platforms through storytelling and consistent postings. Supported digital marketing initiatives aligned with AP+D's voice, aesthetic, and business goals.
Business Development & Marketing Coordinator at Arguson Projects Inc.
July 1, 2024 - PresentCreated and executed engaging, on-brand content strategies for social media and email campaigns, boosting audience engagement and brand visibility on platforms like Instagram and LinkedIn. Produced, shot, and edited multimedia content including video reels, stories, and photos tailored for diverse audiences. Monitored and analyzed content performance, applied insights to optimize strategy and increase engagement, reach, and lead generation. Collaborated cross-functionally to align marketing efforts with company goals. Supported digital and experiential brand activations at trade shows and industry events, including event logistics and live coverage. Engaged social media communities by responding to messages and repurposing user-generated content.
Marketing & Public Relations Coordinator at Grupo Andrade Foundation (NPO)
May 31, 2023 - July 11, 2025Developed and implemented innovative social media and communication strategies, doubling audience engagement metrics within one year. Produced and disseminated compelling content, leading to a 10% increase in user interaction and follower growth. Negotiated and secured strategic partnerships to boost financial contributions. Spearheaded humanitarian projects increasing community involvement and volunteer participation. Collaborated on event strategies, managing over 100 major events annually to showcase the foundation's impact. Improved the organization's content website to enhance user engagement. Led fundraising campaigns by nurturing donor and partner relationships.
Communications Project Coordinator at Heraldo Media Group
September 30, 2022 - July 11, 2025Led development of editorial guidelines and strategic partnerships for the "Ruta 2021/2022" initiative covering Mexico's national elections, enhancing public engagement. Managed creation and dissemination of electoral reports to over 462k digital viewers. Coordinated cross-departmental communications and supervised daily editorial content production, maintaining accuracy and timeliness regarding Mexico City mayor news. Implemented digital communication strategies improving engagement, resulting in a 5% audience interaction increase. Ensured compliance with regulatory and ethical publication standards.
Program Coordinator at IPADE Business School
January 31, 2020 - July 11, 2025Directed planning and coordination of specialized programs for national and international companies, improving client satisfaction by 8% through organized and seamless events. Streamlined scheduling, booking, and confirmations to enhance operational efficiency. Developed invitation and registration systems to improve event management. Led special event management from concept to completion. Fostered interdepartmental collaboration and provided extensive administrative support including data analysis and presentation creation.
Education
Post Graduate Degree at Sheridan College - Canada
January 1, 2024 - December 31, 2024Bachelor's Degree at Universidad Del Valle De Mexico
January 1, 2016 - December 31, 2016Qualifications
Google Analytics Certification
January 1, 2024 - December 31, 2024Verified International Academic Qualifications
January 1, 2024 - December 31, 2024English Through Business Certificate
January 1, 2017 - December 31, 2017Industry Experience
Media & Entertainment, Non-Profit Organization, Professional Services, Real Estate & Construction, Education
Experience Level
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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