Omnia Zaky

Created social media content for an online Egyptian food brand in Sweden, specializing in Egyptian Hawawshi, while helping grow the brand’s online presence and audience engagement.

Performs keyword research and implements on-page SEO (titles, meta descriptions, headers, internal linking). Optimized website content to improve organic traffic and search rankings. Monitored SEO performance using Google Analytics and Google Search Console. Conducted SEO audits and fixed technical issues (page speed, indexing, broken links). Supported content strategy with SEO best practices. Built and managed backlinks to increase domain authority. Tracked KPIs and prepared performance reports. Stayed updated on Google algorithm changes and SEO trends.

Developed and executed Instagram marketing campaigns to boost brand visibility and drive audience engagement. Created compelling content (visuals and captions) aligned with brand tone, maintained a consistent aesthetic. Collaborated with cross-functional teams to ensure social media efforts aligned with marketing objectives. Analyzed performance metrics using Instagram Insights and third-party analytics tools to optimize content and improve ROI. Implemented innovative strategies using Stories, Reels, and IGTV to reach new audience segments. Managed and maintained a content calendar for high-quality posts across Instagram features.