Available to hire
Hi, I’m Omnia Zaky. I’m a results-driven Digital Marketing & SEO Specialist with over 3 years of experience across digital marketing, business development, and entrepreneurship. I bring a strong background in commerce, economics, accounting, and marketing, and I love turning data into actionable growth strategies. I specialize in SEO strategy, on-page and technical optimization, keyword research, content optimization, and performance analysis.
Hi again, I’m passionate about using data-driven insights to improve organic visibility, engagement, and revenue. I’m excited to contribute my SEO and digital marketing expertise to a growth-oriented team where I can collaborate across functions and help the brand reach new audiences.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Language
English
Fluent
Arabic
Fluent
Swedish
Advanced
Work Experience
Digital Marketing Specialist (Intern) at Simply No Waste
April 1, 2025 - PresentDeveloped and executed Instagram marketing campaigns to boost brand visibility and drive audience engagement. Created compelling content, including visuals and captions, aligned with the brand's tone and audience preferences, maintaining a consistent and appealing aesthetic. Collaborated with cross-functional teams to ensure social media efforts aligned with broader marketing objectives. Analyzed performance metrics using Instagram Insights and third-party analytics tools to optimize content and improve ROI. Implemented innovative strategies using Stories, Reels, and IGTV to enhance engagement and reach new audience segments. Managed and maintained a content calendar, ensuring timely delivery of high-quality posts across all Instagram features.
Digital Marketing Specialist at JUMIA
June 30, 2023 - August 9, 2025Developed and implemented SEO-optimized content strategies, leading to a 20% increase in organic traffic. Managed and optimized Facebook Ads campaigns, improving ROI by 25%. Led social media marketing initiatives, increasing follower engagement by 30%. Conducted data analysis and performance tracking to refine digital marketing strategies. Collaborated with cross-functional teams to execute multi-channel campaigns, ensuring brand consistency.
Marketing Specialist at POGO Company
August 31, 2014 - August 9, 2025Spearheaded marketing campaigns that increased brand visibility and customer engagement by 15%. Managed social media and content marketing, leading to a 10% growth in follower count. Conducted market research to identify trends and improve targeting strategies. Worked with creative teams to develop marketing materials and promotional content.
Founder & Business Owner at Omniaty
September 30, 2020 - August 9, 2025Established and managed a successful e-commerce and digital marketing business, generating a 20% increase in revenue over three years. Developed and executed comprehensive digital marketing strategies utilizing SEO, email marketing, and paid advertising. Handled all aspects of business operations including e-commerce management, customer service, and financial planning. Built and managed an engaged online community, driving customer retention.
Digital Marketing Specialist (Intern) at Simply No Waste
April 1, 2025 - PresentDeveloped and executed Instagram marketing campaigns to boost brand visibility and drive audience engagement. Created compelling content (visuals and captions) aligned with the brand voice and audience preferences. Collaborated with cross-functional teams to ensure social media efforts aligned with broader marketing objectives. Analyzed performance metrics using Instagram Insights and third-party analytics tools to optimize content and improve ROI. Implemented innovative strategies using Stories, Reels, and IGTV to enhance engagement and reach new audience segments. Managed and maintained a content calendar, ensuring timely delivery of high-quality posts across all Instagram features.
Digital Marketing Specialist at Jumia
June 1, 2023 - October 14, 2025Developed and implemented SEO-optimized content strategies, leading to a 20% increase in organic traffic. Managed and optimized Facebook Ads campaigns, improving ROI by 25%. Led social media marketing initiatives, increasing follower engagement by 30%. Conducted data analysis and performance tracking to refine digital marketing strategies. Collaborated with cross-functional teams to execute multichannel campaigns, ensuring brand consistency.
Marketing Specialist at POGO Company
August 1, 2014 - October 14, 2025Spearheaded marketing campaigns that increased brand visibility and customer engagement by 15%. Managed social media and content marketing, leading to 10% growth in follower count. Conducted market research to identify trends and improve targeting strategies. Worked with creative teams to develop marketing materials and promotional content.
Founder & Business Owner at Omnia ty
September 1, 2020 - October 14, 2025Established and managed a successful e-commerce and digital marketing business, generating a 20% increase in revenue over three years. Developed and executed comprehensive digital marketing strategies, including SEO, email marketing, and paid advertising. Handled all aspects of business operations, including e-commerce management, customer service, and financial planning. Built and managed an engaged online community, driving customer retention.
Digital Marketing Specialist (Intern) at Simple No Waste
April 1, 2025 - PresentDeveloped and executed Instagram marketing campaigns to boost brand visibility and drive audience engagement. Created compelling content (visuals and captions) aligned with brand tone, maintained a consistent aesthetic. Collaborated with cross-functional teams to ensure social media efforts aligned with marketing objectives. Analyzed performance metrics using Instagram Insights and third-party analytics tools to optimize content and improve ROI. Implemented innovative strategies using Stories, Reels, and IGTV to reach new audience segments. Managed and maintained a content calendar for high-quality posts across Instagram features.
Marketing Specialist at Jumia (Egypt)
January 1, 2022 - June 30, 2023Developed and implemented SEO-optimized content strategies, leading to a 20% increase in organic traffic. Managed and optimized Facebook Ads campaigns, improving ROI by 25%. Led social media marketing initiatives, increasing follower engagement by 30%. Conducted data analysis and performance tracking to refine digital marketing strategies. Collaborated with cross-functional teams to execute multi-channel campaigns, ensuring brand consistency.
Marketing Specialist at POGO Company
August 1, 2013 - August 1, 2014Spearheaded marketing campaigns that increased brand visibility and customer engagement by 15%. Managed social media and content marketing, leading to 10% growth in followers. Conducted market research to identify trends and improve targeting strategies. Worked with creative teams to develop marketing materials and promotional content.
Founder & Business Owner at OmniaTy
August 1, 2018 - September 1, 2020Established and managed a successful e-commerce and digital marketing business, generating a 20% increase in revenue over three years. Developed and executed comprehensive digital marketing strategies, utilizing SEO, email marketing, and paid advertising. Handled all aspects of business operations, including e-commerce management, customer service, and financial planning. Built and managed an engaged online community, driving customer retention.
SEO Specialist at Medrara.io
October 1, 2025 - PresentPerforms keyword research and implements on-page SEO (titles, meta descriptions, headers, internal linking). Optimized website content to improve organic traffic and search rankings. Monitored SEO performance using Google Analytics and Google Search Console. Conducted SEO audits and fixed technical issues (page speed, indexing, broken links). Supported content strategy with SEO best practices. Built and managed backlinks to increase domain authority. Tracked KPIs and prepared performance reports. Stayed updated on Google algorithm changes and SEO trends.
Content Creator at Baladi
October 1, 2025 - PresentCreated social media content for an online Egyptian food brand in Sweden, specializing in Egyptian Hawawshi, while helping grow the brand’s online presence and audience engagement.
Digital Marketing Specialist at JUMIA
January 1, 2022 - June 1, 2023Developed and implemented SEO-optimized content strategies, leading to a 20% increase in organic traffic. Managed and optimized Facebook Ads campaigns, improving ROI by 25%. Led social media marketing initiatives, increasing follower engagement by 30%. Conducted data analysis and performance tracking to refine digital marketing strategies. Collaborated with cross-functional teams to execute multi-channel campaigns, ensuring brand consistency.
Marketing Specialist at PO GO Company
August 1, 2013 - August 1, 2014Spearheaded marketing campaigns that increased brand visibility and customer engagement by 15%. Managed social media and content marketing, leading to a 10% growth in follower count. Conducted market research to identify trends and improve targeting strategies. Worked with creative teams to develop marketing materials and promotional content.
Education
Bachelor of Commerce Major in Accounting at Ain Shams University, Cairo
January 1, 2013 - December 31, 2013Bachelor of Commerce at Ain Shams University, Cairo
January 11, 2030 - January 1, 2013Bachelor of Commerce at Ain Shams University, Cairo
January 11, 2030 - January 1, 2013Bachelor of Commerce at Ain Shams University
January 1, 2010 - January 1, 2013Qualifications
Digital Marketing Fundamentals & AI Applications Comprehensive Training Program
January 11, 2030 - June 3, 2026SEO Fundamentals & Keyword Research
January 11, 2030 - June 3, 2026SEM & Paid Advertising (Facebook Ads, Google Ads basics)
January 11, 2030 - June 3, 2026Social Media Marketing (Facebook, Instagram, LinkedIn, TikTok Ads)
January 11, 2030 - June 3, 2026Google Analytics & Performance Tracking
January 11, 2030 - June 3, 2026Industry Experience
Retail, Software & Internet, Consumer Goods, Professional Services, Media & Entertainment
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
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