ro.verano
I am a 24-year-old Peruvian graphic designer, a bachelor’s degree holder from the Universidad Peruana de Ciencias Aplicadas (UPC), with four years of experience creating digital and print materials. My background includes developing advertising materials aimed at mass audiences, as well as adapting multimedia campaigns to maximize their impact.
In parallel, I have worked as a freelancer, specializing in concept creation, naming, and brand identity, always seeking creative and strategic solutions that help strengthen the visual presence of brands.
I am passionate about traveling and exploring new cultures, which has allowed me to enrich my creative approach and to always be open to change, especially when it is positive and contributes to personal and professional growth. My focus is on connecting with users through innovative and functional designs that not only reflect the essence of brands but also contribute to the success of their communication strategies.
Employment and project experience
Freelancer
2020 - present
Graphic designer MullenLowe Perú
November 2023 - March 2025
Designer Havas Media Perú
September 2022 - October 2023
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This project aims to bring visibility to the Grief Support Program, a free and safe space located in Miraflores, Lima – Peru, offering emotional and psychological support to people going through loss.
Due to the program’s limited visibility, a visual identity and communication strategy were developed to convey warmth, empathy, and clarity. The approach includes content for social media and physical materials tailored to its audience.
The goal is to communicate, accompany, and give voice to a reality that is often lived in silence.
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