I am a 24-year-old Peruvian graphic designer, a bachelor's degree holder from the Universidad Peruana de Ciencias Aplicadas (UPC), with four years of experience creating digital and print materials. My background includes developing advertising materials aimed at mass audiences, as well as adapting multimedia campaigns to maximize their impact. In parallel, I have worked as a freelancer, specializing in concept creation, naming, and brand identity, always seeking creative and strategic solutions that help strengthen the visual presence of brands. I am passionate about traveling and exploring new cultures, which has allowed me to enrich my creative approach and to always be open to change, especially when it is positive and contributes to personal and professional growth. My focus is on connecting with users through innovative and functional designs that not only reflect the essence of brands but also contribute to the success of their communication strategies. --- **Employment and project experience** **Freelancer** _2020 - present_ **Graphic designer** MullenLowe Perú _November 2023 - March 2025_ **Designer** Havas Media Perú _September 2022 - October 2023_ --- **Portfolio:** *_Website not available. Sign in: https://www.twine.net/signup_

ro.verano

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I am a 24-year-old Peruvian graphic designer, a bachelor's degree holder from the Universidad Peruana de Ciencias Aplicadas (UPC), with four years of experience creating digital and print materials. My background includes developing advertising materials aimed at mass audiences, as well as adapting multimedia campaigns to maximize their impact. In parallel, I have worked as a freelancer, specializing in concept creation, naming, and brand identity, always seeking creative and strategic solutions that help strengthen the visual presence of brands. I am passionate about traveling and exploring new cultures, which has allowed me to enrich my creative approach and to always be open to change, especially when it is positive and contributes to personal and professional growth. My focus is on connecting with users through innovative and functional designs that not only reflect the essence of brands but also contribute to the success of their communication strategies. --- **Employment and project experience** **Freelancer** _2020 - present_ **Graphic designer** MullenLowe Perú _November 2023 - March 2025_ **Designer** Havas Media Perú _September 2022 - October 2023_ --- **Portfolio:** *_Website not available. Sign in: https://www.twine.net/signup_

Available to hire

I am a 24-year-old Peruvian graphic designer, a bachelor’s degree holder from the Universidad Peruana de Ciencias Aplicadas (UPC), with four years of experience creating digital and print materials. My background includes developing advertising materials aimed at mass audiences, as well as adapting multimedia campaigns to maximize their impact.

In parallel, I have worked as a freelancer, specializing in concept creation, naming, and brand identity, always seeking creative and strategic solutions that help strengthen the visual presence of brands.

I am passionate about traveling and exploring new cultures, which has allowed me to enrich my creative approach and to always be open to change, especially when it is positive and contributes to personal and professional growth. My focus is on connecting with users through innovative and functional designs that not only reflect the essence of brands but also contribute to the success of their communication strategies.


Employment and project experience

Freelancer
2020 - present

Graphic designer MullenLowe Perú
November 2023 - March 2025

Designer Havas Media Perú
September 2022 - October 2023


Portfolio: *Website not available. Sign in: https://www.twine.net/signup

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Language

Spanish; Castilian
Fluent
English
Intermediate
Portuguese
Beginner

Work Experience

Graphic Designer at MullenLowe Perú
November 1, 2023 - March 7, 2025
• Designed daily and automated marketing emails for Delosi's brand portfolio (KFC, Pizza Hut, Burger King, Pinkberry, Chili's, Madam Tusan), using Salesforce Marketing Cloud for email creation. • Produced social media pieces, point-of-sale materials, and digital adaptations for delivery platforms. • Supported internal communications through presentations and visual guides aligned with the brand identity. • Contributed to the development and visual consistency of the Bonus loyalty program.
Graphic Designer at Havas Media Perú
September 1, 2022 - October 31, 2023
• Created and adapted marketing emails, social media posts, POP materials, and table tents for Delosi brands. • Collaborated with internal teams to develop creative pieces aligned with campaign objectives. • Produced performance reporting presentations with data visualization and brand storytelling.

Education

Bachelor of Graphic Design at Universidad Peruana de Ciencias Aplicadas
March 19, 2018 - November 30, 2023
Student exchange for a period at Universidad Europea de Madrid
January 20, 2022 - May 31, 2022

Qualifications

Add your qualifications or awards here.

Industry Experience

Healthcare, Consumer Goods, Media & Entertainment, Telecommunications
    Visual Identity and Communication for the Apoyo por duelo Program

    This project aims to bring visibility to the Grief Support Program, a free and safe space located in Miraflores, Lima – Peru, offering emotional and psychological support to people going through loss.
    Due to the program’s limited visibility, a visual identity and communication strategy were developed to convey warmth, empathy, and clarity. The approach includes content for social media and physical materials tailored to its audience.
    The goal is to communicate, accompany, and give voice to a reality that is often lived in silence.

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