Hi, I’m Paula, a graphic designer with over four years of experience specializing in visual communication, marketing, branding, and digital content creation. I’ve had the chance to work with BMW in Germany, developing internal communication strategies and creating engaging visuals that simplify complex data. I’m always eager to collaborate and see every project as an opportunity to learn and communicate something meaningful. I’m proficient with tools like Adobe Suite, Figma, and PowerPoint, and I enjoy translating ideas into clean, clear, and visually appealing designs. I thrive in fast-paced corporate environments but also love crafting creative solutions for startups and student initiatives.

Paula Rodriguez Armesto

Hi, I’m Paula, a graphic designer with over four years of experience specializing in visual communication, marketing, branding, and digital content creation. I’ve had the chance to work with BMW in Germany, developing internal communication strategies and creating engaging visuals that simplify complex data. I’m always eager to collaborate and see every project as an opportunity to learn and communicate something meaningful. I’m proficient with tools like Adobe Suite, Figma, and PowerPoint, and I enjoy translating ideas into clean, clear, and visually appealing designs. I thrive in fast-paced corporate environments but also love crafting creative solutions for startups and student initiatives.

Available to hire

Hi, I’m Paula, a graphic designer with over four years of experience specializing in visual communication, marketing, branding, and digital content creation. I’ve had the chance to work with BMW in Germany, developing internal communication strategies and creating engaging visuals that simplify complex data. I’m always eager to collaborate and see every project as an opportunity to learn and communicate something meaningful.

I’m proficient with tools like Adobe Suite, Figma, and PowerPoint, and I enjoy translating ideas into clean, clear, and visually appealing designs. I thrive in fast-paced corporate environments but also love crafting creative solutions for startups and student initiatives.

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Language

Spanish; Castilian
Fluent
English
Advanced

Work Experience

Design bachelor’s thesis Supply Chain Department at BMW AG - Munich, Germany
May 31, 2025 - July 12, 2025
Developed and implemented communication strategies to enhance internal collaboration and streamline information flow within key stakeholders, ensuring consistency in messaging and branding. Applied design thinking for project management to meet user needs, business goals, and strategic decision-making. Analyzed existing environment and communication workflows to identify pain points, needs, and challenges.
Graphic designer (Internship) Supply Chain Department at BMW AG - Munich, Germany
October 31, 2024 - July 12, 2025
Collaborated with logistics teams to translate complex operational data and technical concepts into clear, visually structured reports, illustrations, and presentations using Adobe Illustrator, Figma, and PowerPoint. Designed a structured internal brand identity system to create visually engaging materials. Created video content using Adobe Premiere and After Effects for training and onboarding purposes.
Freelance at Goze - Bogotá, Colombia
April 30, 2024 - July 12, 2025
Designed the website for Goze, a startup focused on facilitating party reservations and event planning. Created wireframes and prototypes using Figma to design the website layout and interactions for different devices (mobile and desktop).
Digital Content & Visual Communication Specialist at Universidad de Los Andes Student initiatives: Women in Business, BTA E-Racing, MONUA - Bogotá, Colombia
December 31, 2023 - July 12, 2025
Increased visibility and awareness by designing and managing social media content, marketing materials, and editorial layouts, ensuring scalable content strategies for student organizations. Developed 3D models, motion graphics, and video event coverage using Premiere, After Effects, and Rhino.

Education

Design Undergraduate at Universidad de Los Andes, Colombia
January 1, 2019 - December 31, 2025

Qualifications

TOTTO CREA 2023 - 2nd Place Winner
January 1, 2023 - December 31, 2023

Industry Experience

Manufacturing, Transportation & Logistics, Consumer Goods, Software & Internet, Education