Available to hire
Hi, I’m Simran Jain, a passionate marketing analytics professional based in Chicago. I specialize in transforming complex data into actionable insights that drive marketing ROI and improve campaign performance. With experience in tools like HubSpot, Google Analytics, and Salesforce Marketing Cloud, I enjoy optimizing marketing strategies and leveraging data to enhance brand visibility and engagement.
I hold a Master’s degree in Marketing Analytics from the Illinois Institute of Technology, and I’ve worked in diverse roles from marketing analyst internships to senior marketing analyst positions, including international experience. I’m always eager to tackle new challenges and contribute to business growth through data-driven marketing solutions.
Skills
Experience Level
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Hindi
Advanced
Work Experience
Analyst at Zeno Group
January 1, 2025 - PresentDeveloped interactive HubSpot dashboards to track funnel and campaign performance, supporting stakeholder strategy development and contributing to a 25% lift in marketing ROI. Employed advanced Excel functions including VLOOKUP, HLOOKUP, INDEX/MATCH, nested IF statements, and automated macros to streamline campaign data analysis, media spend tracking and enhancing visibility into channel performance. Optimized Muck Rack to streamline media tracking and journalist engagement, driving a 25% increase in strategic media placements and improving overall PR campaign results.
Data Analyst at Darwill
October 31, 2024 - July 12, 2025Mapped content opportunities through SEMrush topic research and competitor benchmarking, resulting in a 30% boost in engagement and time on page. Formulated and executed SQL queries that segmented patient populations based on specific criteria, ensuring tailored marketing efforts that increased engagement and response rates. Spearheaded the development and execution of integrated digital marketing campaigns, resulting in a 15% increase in brand visibility and a 20% boost in lead generation.
Marketing Analyst Intern at A.J. ANTUNES
December 31, 2023 - July 12, 2025Designed interactive dashboards in Google Data Studio, utilizing interactive charts, scorecards, tables, date range selectors, drill-down functionality, and conditional formatting to visualize insights and key performance metrics effectively. Leveraged advanced features of Google Analytics, such as user flow analysis, funnel exploration and behavior modeling reports to meticulously track and analyze visitors flow and interaction pattern across the entire company website. Implemented segmentation features in Marketo to segment customer data based on demographics, behavior, and purchase history, leading to personalized marketing campaigns and a 20% boost in click-through rates.
Senior Marketing Analyst at HEM CHEM CORPORATION
June 30, 2022 - July 12, 2025Enhanced Salesforce Marketing Cloud to craft targeted email campaigns, personalized customer journeys, and execute multi-channel marketing initiatives, driving engagement and revenue growth resulting in 20% increase in customer engagement metrics. Planned, executed, and analyzed targeted advertising campaigns across Google Ads and LinkedIn Ads platforms to optimize reach and engagement with specific audience segments, achieving 15% increases in click-through rates (CTR), conversion rates, and return on ad spend (ROAS) utilizing campaign management tools such as DoubleClick Campaign Manager. Led A/B testing initiatives using Google Tag Manager, overseeing the setup of experiments to assess the performance of different webpages variations and identify optimization opportunities.
Marketing Analyst Intern at Textronics Design System
December 31, 2017 - July 12, 2025Researched, compiled, and analyzed information on products and market conditions to identify potential new markets, sales opportunities and designed innovative marketing campaigns. Collaborated with cross-functional teams to identify and address data quality issues, resulting in a 25% improvement in data accuracy and reliability.
Analyst at Zeno Group
January 1, 2025 - PresentDeveloped interactive HubSpot dashboards for funnel and campaign performance tracking, contributing to a 25% increase in marketing ROI. Utilized advanced Excel functions and macros for efficient data analysis and media spend tracking. Optimized media tracking and journalist engagement through Muck Rack, leading to a 25% boost in strategic media placements and improved PR outcomes.
Data Analyst at Darwill
October 31, 2024 - July 12, 2025Conducted SEMrush topic research and competitor benchmarking to identify content opportunities, resulting in a 30% increase in engagement and time on page. Executed SQL queries for patient segmentation to enhance tailored marketing efforts, boosting engagement and response rates. Led integrated digital marketing campaigns that raised brand visibility by 15% and lead generation by 20%.
Marketing Analyst Intern at A.J. ANTUNES
December 31, 2023 - July 12, 2025Created interactive dashboards in Google Data Studio using charts, scorecards, and drill-down features to visualize performance metrics. Leveraged Google Analytics advanced features to analyze user flow and behavior across the website. Implemented Marketo segmentation for personalized campaigns, resulting in a 20% increase in click-through rates.
Senior Marketing Analyst at HEM CHEM CORPORATION
June 30, 2022 - July 12, 2025Enhanced Salesforce Marketing Cloud to design targeted email campaigns and customer journeys, leading to a 20% rise in engagement metrics. Managed Google Ads and LinkedIn Ads campaigns to optimize reach, achieving a 15% increase in CTR, conversion rates, and ROAS. Led A/B testing initiatives with Google Tag Manager to optimize webpage performance through experimentation.
Marketing Analyst Intern at Textronics Design System
December 31, 2017 - July 12, 2025Analyzed product and market data to identify new sales opportunities and designed innovative marketing campaigns. Collaborated with teams to resolve data quality issues, improving data accuracy and reliability by 25%.
Education
Master of Science at Illinois Institute of Technology
January 1, 2022 - December 31, 2023Post-Graduation at Pearl Academy
January 1, 2017 - August 31, 2018Bachelor's at Bharathiar University
January 1, 2013 - January 31, 2017Master of Science at Illinois Institute of Technology
January 1, 2023 - December 31, 2023Post-Graduation at Pearl Academy
January 1, 2017 - August 31, 2018Bachelor at Bharathiar University
January 1, 2013 - January 31, 2017Qualifications
Industry Experience
Media & Entertainment, Professional Services, Retail, Healthcare, Travel & Hospitality, Manufacturing
Skills
Experience Level
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
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