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Hi, I'm Kyungmin Park, a community strategist and engagement specialist with over four years of experience in leading community-based programs, brand events, and ambassador networks. I’m passionate about building authentic brand communities and executing wellness and fashion activations that resonate and create real impact. Currently based in Canada, I’m eager to collaborate with inclusive, mission-driven brands looking to enhance their global presence. I thrive in cross-functional teams and enjoy connecting with diverse groups to drive engagement and brand loyalty. Whether coordinating events, managing content, or leading wellness initiatives, I focus on creating warm, inclusive environments where community members feel valued and inspired.…Hi, I'm Kyungmin Park, a community strategist and engagement specialist with over four years of experience in leading community-based programs, brand events, and ambassador networks. I’m passionate about building authentic brand communities and executing wellness and fashion activations that resonate and create real impact. Currently based in Canada, I’m eager to collaborate with inclusive, mission-driven brands looking to enhance their global presence. I thrive in cross-functional teams and enjoy connecting with diverse groups to drive engagement and brand loyalty. Whether coordinating events, managing content, or leading wellness initiatives, I focus on creating warm, inclusive environments where community members feel valued and inspired.

KYUNGMIN PARK

Community Manager, Content Creator, Brand Strategist, +4

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Hi, I'm Kyungmin Park, a community strategist and engagement specialist with over four years of experience in leading community-based programs, brand events, and ambassador networks. I’m passionate about building authentic brand communities and executing wellness and fashion activations that resonate and create real impact. Currently based in Canada, I’m eager to collaborate with inclusive, mission-driven brands looking to enhance their global presence. I thrive in cross-functional teams and enjoy connecting with diverse groups to drive engagement and brand loyalty. Whether coordinating events, managing content, or leading wellness initiatives, I focus on creating warm, inclusive environments where community members feel valued and inspired.…Hi, I'm Kyungmin Park, a community strategist and engagement specialist with over four years of experience in leading community-based programs, brand events, and ambassador networks. I’m passionate about building authentic brand communities and executing wellness and fashion activations that resonate and create real impact. Currently based in Canada, I’m eager to collaborate with inclusive, mission-driven brands looking to enhance their global presence. I thrive in cross-functional teams and enjoy connecting with diverse groups to drive engagement and brand loyalty. Whether coordinating events, managing content, or leading wellness initiatives, I focus on creating warm, inclusive environments where community members feel valued and inspired.

Available to hire

Hi, I’m Kyungmin Park, a community strategist and engagement specialist with over four years of experience in leading community-based programs, brand events, and ambassador networks. I’m passionate about building authentic brand communities and executing wellness and fashion activations that resonate and create real impact. Currently based in Canada, I’m eager to collaborate with inclusive, mission-driven brands looking to enhance their global presence.

I thrive in cross-functional teams and enjoy connecting with diverse groups to drive engagement and brand loyalty. Whether coordinating events, managing content, or leading wellness initiatives, I focus on creating warm, inclusive environments where community members feel valued and inspired.

Skills

Experience Level

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

Korean

Fluent

English

Advanced

Work Experience

Community Lead at Positive Me

October 31, 2024 - July 12, 2025

Built and led the ambassador program over 11 cycles, cultivating an active, loyal brand community of wellness-focused women. Planned and executed over 20 wellness and brand events, including yoga classes, product launches, and showroom activations that directly contributed to product sales. Facilitated collaborations with external partners, including eco-conscious brands and influencers, driving increased visibility and cross-brand engagement. Managed full-cycle event operations from concept through logistics to on-site coordination and post-event follow-up. Represented the brand at a TED event leading a branded stretch session to introduce the wellness philosophy. Led content development for community channels including Instagram Reels and promotional campaigns aligned with brand tone and values. Provided customer engagement support during in-store pop-ups and community meetups, creating a warm and inclusive environment for visitors.

Community Lead at Positive Me

October 31, 2024 - July 12, 2025

Built and led the ambassador program over 11 cycles, cultivating an active, loyal brand community of wellness-focused women. Planned and executed over 20 wellness and brand events including yoga classes, product launches, and showroom activations that contributed directly to product sales. Facilitated collaboration with eco-conscious brands and influencers to drive visibility and cross-brand engagement. Managed full-cycle event operations from concept to post-event follow-up. Represented the brand at a TED event with 100+ attendees, leading a branded stretch session to introduce the wellness philosophy. Led content development for community channels like Instagram Reels and promotional campaigns aligned with brand values. Provided customer engagement support during in-store pop-ups and community meetups, creating a warm and inclusive environment.

Education Content Coordinator at CrowdWorks

March 31, 2024 - July 12, 2025

Spearheaded the development of high-impact data annotation educational content that drove approximately CAD $10 million in annual revenue. Led the design and launch of South Korea’s first private certification exam for data annotators, transitioning from a written format to a practical exam with high pass rates, positioning it for official certification in the future. Represented the company in weekly live YouTube Q&A sessions with 100-200 viewers to address learner concerns and improve satisfaction and brand image. Managed the development of new educational programs for gig workers, overseeing instructor recruitment and content production schedules, achieving sales targets by 120%.

Education Content Coordinator at CrowdWorks

March 31, 2024 - July 12, 2025

Spearheaded development of high-impact data annotation educational content driving approx. CAD $10 million in annual revenue. Led design and launch of South Korea’s first private certification exam for data annotators, transitioning from written to practical format with an 80-85% pass rate. Represented the company in weekly live YouTube Q&A sessions engaging 100-200 viewers per session to address learner concerns and enhance satisfaction. Managed development of new educational programs for gig workers, overseeing instructor recruitment and content production schedules to deliver courses exceeding sales targets by 120%.

Educational Planning Researcher at Xinics

March 31, 2022 - July 12, 2025

Provided expert training and consultation on new LMS features to faculty and staff at over 80% of major universities in Korea, including key clients in medical and language universities to ensure effective adoption and streamlined course management. Facilitated integration of specialized medical curriculum requirements into the LMS by coordinating development of an automated student placement system, bridging university administrators and development teams. Managed operations and delivered real-time technical support for large-scale online exams with 400–500 concurrent users, ensuring smooth execution and maintaining assessment integrity during critical periods.

Educational Planning Researcher at Xinics

March 31, 2022 - July 12, 2025

Provided expert training and consultation on new LMS features to faculty and staff at over 80% of major universities in Korea including notable medical and foreign studies universities, ensuring effective adoption and streamlined course management. Facilitated integration of specialized medical curriculum into LMS for a medical college, coordinating development of an automated student placement system by bridging university and development teams. Managed operations and delivered real-time technical support for large-scale online exams with 400-500 concurrent users, ensuring smooth execution and assessment integrity during critical periods.