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Hi, I'm Qaisar Khan, a Digital Marketing Executive and Social Media Marketing Specialist with expertise in performance marketing, SEO, SEM, content creation, email marketing, and data analytics. I have a proven track record of optimizing campaigns, analyzing data, and driving customer engagement using tools like Google Ads, Meta Ads Manager, Google Analytics, and Power BI. My focus is on transforming marketing data into actionable insights that help businesses grow. I have experience working in the Dubai real estate market and business consultancy, managing digital strategies for property developers. I'm passionate about creating engaging social media content and executing data-driven marketing campaigns that boost brand awareness and maximize ROI. I'm always eager to learn and grow in the digital marketing landscape.…Hi, I'm Qaisar Khan, a Digital Marketing Executive and Social Media Marketing Specialist with expertise in performance marketing, SEO, SEM, content creation, email marketing, and data analytics. I have a proven track record of optimizing campaigns, analyzing data, and driving customer engagement using tools like Google Ads, Meta Ads Manager, Google Analytics, and Power BI. My focus is on transforming marketing data into actionable insights that help businesses grow. I have experience working in the Dubai real estate market and business consultancy, managing digital strategies for property developers. I'm passionate about creating engaging social media content and executing data-driven marketing campaigns that boost brand awareness and maximize ROI. I'm always eager to learn and grow in the digital marketing landscape.

Qaisar Khan

Digital Marketer, Social Media Manager, Marketing Strategist, +3

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Hi, I'm Qaisar Khan, a Digital Marketing Executive and Social Media Marketing Specialist with expertise in performance marketing, SEO, SEM, content creation, email marketing, and data analytics. I have a proven track record of optimizing campaigns, analyzing data, and driving customer engagement using tools like Google Ads, Meta Ads Manager, Google Analytics, and Power BI. My focus is on transforming marketing data into actionable insights that help businesses grow. I have experience working in the Dubai real estate market and business consultancy, managing digital strategies for property developers. I'm passionate about creating engaging social media content and executing data-driven marketing campaigns that boost brand awareness and maximize ROI. I'm always eager to learn and grow in the digital marketing landscape.…Hi, I'm Qaisar Khan, a Digital Marketing Executive and Social Media Marketing Specialist with expertise in performance marketing, SEO, SEM, content creation, email marketing, and data analytics. I have a proven track record of optimizing campaigns, analyzing data, and driving customer engagement using tools like Google Ads, Meta Ads Manager, Google Analytics, and Power BI. My focus is on transforming marketing data into actionable insights that help businesses grow. I have experience working in the Dubai real estate market and business consultancy, managing digital strategies for property developers. I'm passionate about creating engaging social media content and executing data-driven marketing campaigns that boost brand awareness and maximize ROI. I'm always eager to learn and grow in the digital marketing landscape.

Available to hire

Hi, I’m Qaisar Khan, a Digital Marketing Executive and Social Media Marketing Specialist with expertise in performance marketing, SEO, SEM, content creation, email marketing, and data analytics. I have a proven track record of optimizing campaigns, analyzing data, and driving customer engagement using tools like Google Ads, Meta Ads Manager, Google Analytics, and Power BI. My focus is on transforming marketing data into actionable insights that help businesses grow.

I have experience working in the Dubai real estate market and business consultancy, managing digital strategies for property developers. I’m passionate about creating engaging social media content and executing data-driven marketing campaigns that boost brand awareness and maximize ROI. I’m always eager to learn and grow in the digital marketing landscape.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Advanced

Urdu

Advanced

Work Experience

Senior Digital Marketing Executive at OPTP

January 1, 2025 - Present

Plan, execute, and optimize digital marketing campaigns including social media marketing, paid advertising, content strategy, email marketing, and website optimization using Meta Ads and Google Ads to enhance brand awareness and customer engagement. Manage and grow social media channels with a focus on consistent branding and engagement-driven content. Implement SEO strategies to improve organic search rankings and execute performance marketing campaigns by analyzing key metrics to optimize ad spend and improve conversion rates. Utilize Microsoft Power BI to transform marketing data into actionable insights and create dashboards for performance tracking and decision making.

Senior Digital Marketing Executive at OPTP

January 1, 2025 - Present

Planned, executed, and optimized digital marketing campaigns, including social media marketing, paid advertising, content strategy, email marketing, and website optimization using Meta Ads and Google Ads to enhance brand awareness and customer engagement. Managed and grew social media channels ensuring consistent branding and audience interaction. Implemented SEO strategies to improve search rankings and online visibility. Executed performance marketing campaigns analyzing key metrics to optimize ad spend, CTR, conversion rates, and overall effectiveness. Utilized Microsoft Power BI to transform marketing data into dashboards for performance tracking and decision-making.

Digital Marketing Executive & Social Media Manager at IBM Global Middle East & IBM International Real Estate LLC, Dubai

September 30, 2024 - July 12, 2025

Managed and executed lead generation campaigns on Meta Ads Manager and Google Ads for real estate projects. Developed and optimized instant lead forms to capture qualified leads for property developers. Oversaw digital marketing strategies for real estate projects including new launches, updates, and promotions. Analyzed campaign performance and adjusted targeting, creative, and budget to maximize ROI and lead quality. Collaborated with property developers to align social media and digital ad strategies with project timelines and goals. Designed and implemented social media content calendars to ensure regular and relevant updates across platforms.

Digital Marketing Executive & Social Media Manager at IBM Global Middle East & IBM International Real Estate LLC, Dubai

September 30, 2024 - July 12, 2025

Managed and executed lead generation campaigns on Meta Ads Manager (Facebook & Instagram) and Google Ads for real estate projects. Developed and optimized instant lead forms to capture qualified leads. Oversaw digital marketing strategies for real estate projects focusing on new launches, updates, and promotions. Analyzed campaign performance, adjusting targeting, creative, and budget to maximize ROI and lead quality. Collaborated with property developers to align social media and digital ad strategies with project timelines and goals. Designed and implemented social media content calendars for regular and relevant updates across platforms. Tracked and reported on key metrics such as CTR, conversion rates, and cost per lead. Utilized audience segmentation, A/B testing, and retargeting to enhance campaign performance and lead acquisition.

Digital Marketing Executive | Social Media Executive at HTL Trans Private Ltd.

February 29, 2024 - July 12, 2025

Developed and executed comprehensive digital marketing strategies across multiple client accounts, focusing on increasing online engagement and brand visibility. Managed social media platforms to optimize engagement metrics and increase follower counts. Created and implemented targeted campaigns that drove a significant increase in new customer engagement through SEO, content marketing, and paid advertising. Utilized analytics tools to refine strategies and ensure consistent growth in engagement metrics. Collaborated with clients to understand brand objectives and deliver tailored solutions. Produced detailed performance reports and conducted ROI analysis to measure campaign effectiveness.

Digital Marketing Executive | Social Media Executive at HTL Trans Private Ltd.

February 29, 2024 - July 12, 2025

Developed and executed comprehensive digital marketing strategies across multiple client accounts, increasing online engagement and brand visibility. Managed social media platforms, optimizing pages to enhance engagement metrics by up to 40% and increasing follower counts by 25%. Created and implemented targeted campaigns driving a 50% increase in new customer engagement through SEO, content marketing, and paid advertising. Utilized analytics tools to refine strategies, ensuring minimum 20% quarterly growth in engagement metrics. Collaborated with clients to understand brand objectives and deliver tailored solutions, maintaining consistent communication and exceeding client expectations. Produced detailed performance reports and conducted ROI analysis to measure campaign effectiveness and guide future initiatives.

Education

Master of Business Administration at IQRA University Main Campus

January 1, 2024 - December 31, 2024

Bachelor of Business Administration at Shaheed Zulfiqar Ali Bhutto Institute of Science and Technology (SZABIST)

January 1, 2021 - December 31, 2021

Master of Business Administration at Iqra University Main Campus

January 1, 2024 - December 31, 2024

Bachelor of Business Administration at Shaheed Zulfiqar Ali Bhutto Institute of Science and Technology (SZABIST)

January 1, 2021 - December 31, 2021