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Hi, I’m Avanthi Ganesh Bandaru, a Digital Marketing and Data Analytics professional with over 5 years of experience. I specialize in using advanced analytics to optimize website performance and improve user experiences. I enjoy turning complex data into actionable insights through interactive dashboards and detailed reports. Collaboration is key in my work; I thrive when working across UX, Marketing, and Development teams to drive measurable improvements in digital strategy and conversion rates. I’m passionate about leveraging tools like GA4, Adobe Analytics, and Looker Studio to enhance campaign performance and customer engagement. Whether it’s optimizing conversion paths, conducting A/B testing, or developing customer segmentation models, I focus on delivering data-driven solutions that boost user retention and maximize ROI. I’m always eager to learn and take on new challenges in the evolving field of digital marketing and analytics.…Hi, I’m Avanthi Ganesh Bandaru, a Digital Marketing and Data Analytics professional with over 5 years of experience. I specialize in using advanced analytics to optimize website performance and improve user experiences. I enjoy turning complex data into actionable insights through interactive dashboards and detailed reports. Collaboration is key in my work; I thrive when working across UX, Marketing, and Development teams to drive measurable improvements in digital strategy and conversion rates. I’m passionate about leveraging tools like GA4, Adobe Analytics, and Looker Studio to enhance campaign performance and customer engagement. Whether it’s optimizing conversion paths, conducting A/B testing, or developing customer segmentation models, I focus on delivering data-driven solutions that boost user retention and maximize ROI. I’m always eager to learn and take on new challenges in the evolving field of digital marketing and analytics.

Avanthi Ganesh Bandaru

Digital Marketer, Marketing Analyst, Conversion Rate Optimization Expert, +2

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Hi, I’m Avanthi Ganesh Bandaru, a Digital Marketing and Data Analytics professional with over 5 years of experience. I specialize in using advanced analytics to optimize website performance and improve user experiences. I enjoy turning complex data into actionable insights through interactive dashboards and detailed reports. Collaboration is key in my work; I thrive when working across UX, Marketing, and Development teams to drive measurable improvements in digital strategy and conversion rates. I’m passionate about leveraging tools like GA4, Adobe Analytics, and Looker Studio to enhance campaign performance and customer engagement. Whether it’s optimizing conversion paths, conducting A/B testing, or developing customer segmentation models, I focus on delivering data-driven solutions that boost user retention and maximize ROI. I’m always eager to learn and take on new challenges in the evolving field of digital marketing and analytics.…Hi, I’m Avanthi Ganesh Bandaru, a Digital Marketing and Data Analytics professional with over 5 years of experience. I specialize in using advanced analytics to optimize website performance and improve user experiences. I enjoy turning complex data into actionable insights through interactive dashboards and detailed reports. Collaboration is key in my work; I thrive when working across UX, Marketing, and Development teams to drive measurable improvements in digital strategy and conversion rates. I’m passionate about leveraging tools like GA4, Adobe Analytics, and Looker Studio to enhance campaign performance and customer engagement. Whether it’s optimizing conversion paths, conducting A/B testing, or developing customer segmentation models, I focus on delivering data-driven solutions that boost user retention and maximize ROI. I’m always eager to learn and take on new challenges in the evolving field of digital marketing and analytics.

Available to hire

Hi, I’m Avanthi Ganesh Bandaru, a Digital Marketing and Data Analytics professional with over 5 years of experience. I specialize in using advanced analytics to optimize website performance and improve user experiences. I enjoy turning complex data into actionable insights through interactive dashboards and detailed reports. Collaboration is key in my work; I thrive when working across UX, Marketing, and Development teams to drive measurable improvements in digital strategy and conversion rates.

I’m passionate about leveraging tools like GA4, Adobe Analytics, and Looker Studio to enhance campaign performance and customer engagement. Whether it’s optimizing conversion paths, conducting A/B testing, or developing customer segmentation models, I focus on delivering data-driven solutions that boost user retention and maximize ROI. I’m always eager to learn and take on new challenges in the evolving field of digital marketing and analytics.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Digital Analytics Analyst at Best Buy

January 1, 2022 - Present

Used Google Analytics 4 (GA4) to track key user behaviors, monitor conversion funnels, and analyze traffic sources across digital campaigns. Created segmented reports and dashboards in Adobe to monitor KPIs such as page views, conversion funnels, and engagement metrics. Built custom reports and Looker Studio dashboards leveraging GA4 data to visualize ROAS, CTR, CPA, and other KPIs. Managed Adobe Launch & Google Tag Manager implementation ensuring accurate event tracking. Optimized conversion paths and checkout processes leading to a 12% increase in completed transactions and 15% reduction in cart abandonment. Executed A/B and multivariate testing on various pages and campaigns, driving a 22% increase in conversions and 13% reduction in bounce rates. Increased campaign ROI by 40% using advanced segmentation and real-time reporting. Developed customer segmentation models, increasing engagement rates by 20%. Analyzed paid media performance across Google Ads improving ROAS by 15%. Conduct

Digital Marketing Analyst at Bank of Montreal

December 31, 2021 - July 12, 2025

Defined KPIs and implemented end-to-end tracking systems across marketing campaigns and digital channels. Leveraged Adobe Analytics to analyze user behavior on web and mobile platforms, identifying areas for funnel optimization. Created interactive dashboards and reports using Tableau and Power BI to drive cross-functional insights. Conducted A/B and usability tests across site and mobile apps, achieving an 18% increase in conversion rates and 28% boost in mobile engagement. Collaborated with UX and Product teams to optimize drop-off points, improving retention rates. Provided actionable market insights reducing ad spend while optimizing ROI. Led cross-functional meetings integrating stakeholder feedback into product updates. Developed advanced user behavior tracking system, increasing customer retention by 20%. Analyzed SEM and SEO campaigns to increase organic traffic by 25% and improve PPC efficiency by 18%. Designed experiments with Adobe Target contributing to a 12% reduction in b

Digital Analytics Analyst at Best Buy

January 1, 2022 - Present

Used Google Analytics 4 (GA4) to track key user behaviors, monitor conversion funnels, and analyze traffic sources across digital campaigns. Created segmented reports and dashboards in Adobe to monitor KPIs such as page views, conversion funnels, and engagement metrics. Built custom reports and Looker Studio dashboards leveraging GA4 data to visualize ROAS, CTR, CPA, and other KPIs. Managed Adobe Launch & Google Tag Manager implementations ensuring accurate event tracking across digital and e-commerce platforms. Optimized conversion paths and checkout processes based on user behavior data, resulting in a 12% increase in completed transactions and a 15% reduction in cart abandonment rates. Executed A/B and multivariate testing on various digital assets driving a 22% increase in conversions and 13% reduction in bounce rates. Increased campaign ROI by 40% through advanced segmentation and real-time reporting. Developed customer segmentation models boosting engagement rates by 20%. Analyze

Digital Marketing Analyst at Bank of Montreal

December 31, 2021 - July 12, 2025

Defined KPIs and implemented end-to-end tracking systems across marketing campaigns and digital channels to enhance engagement and conversions. Leveraged Adobe Analytics to analyze user behavior on web and mobile platforms identifying key opportunities for funnel optimization. Designed and delivered interactive dashboards using Tableau and Power BI to drive data-informed decision-making. Conducted A/B and usability tests achieving an 18% increase in conversion rates and 28% boost in mobile app engagement. Collaborated with UX and Product teams to optimize funnel drop-off points, improving retention and user engagement. Provided insights reducing ad spend while optimizing marketing ROI. Led stakeholder meetings to align product updates with business goals. Developed advanced user behavior tracking resulting in a 20% increase in customer retention. Analyzed SEM and SEO campaigns increasing organic traffic by 25% and PPC efficiency by 18%. Used Adobe Target experiments to evaluate UX feat