Avanthi Ganesh Bandaru

Used Google Analytics 4 (GA4) to track key user behaviors, monitor conversion funnels, and analyze traffic sources across digital campaigns. Created segmented reports and dashboards in Adobe to monitor KPIs such as page views, conversion funnels, and engagement metrics. Built custom reports and Looker Studio dashboards leveraging GA4 data to visualize ROAS, CTR, CPA, and other KPIs. Managed Adobe Launch & Google Tag Manager implementations ensuring accurate event tracking across digital and e-commerce platforms. Optimized conversion paths and checkout processes based on user behavior data, resulting in a 12% increase in completed transactions and a 15% reduction in cart abandonment rates. Executed A/B and multivariate testing on various digital assets driving a 22% increase in conversions and 13% reduction in bounce rates. Increased campaign ROI by 40% through advanced segmentation and real-time reporting. Developed customer segmentation models boosting engagement rates by 20%. Analyze

Used Google Analytics 4 (GA4) to track key user behaviors, monitor conversion funnels, and analyze traffic sources across digital campaigns. Created segmented reports and dashboards in Adobe to monitor KPIs such as page views, conversion funnels, and engagement metrics. Built custom reports and Looker Studio dashboards leveraging GA4 data to visualize ROAS, CTR, CPA, and other KPIs. Managed Adobe Launch & Google Tag Manager implementation ensuring accurate event tracking. Optimized conversion paths and checkout processes leading to a 12% increase in completed transactions and 15% reduction in cart abandonment. Executed A/B and multivariate testing on various pages and campaigns, driving a 22% increase in conversions and 13% reduction in bounce rates. Increased campaign ROI by 40% using advanced segmentation and real-time reporting. Developed customer segmentation models, increasing engagement rates by 20%. Analyzed paid media performance across Google Ads improving ROAS by 15%. Conduct

Defined KPIs and implemented end-to-end tracking systems across marketing campaigns and digital channels to enhance engagement and conversions. Leveraged Adobe Analytics to analyze user behavior on web and mobile platforms identifying key opportunities for funnel optimization. Designed and delivered interactive dashboards using Tableau and Power BI to drive data-informed decision-making. Conducted A/B and usability tests achieving an 18% increase in conversion rates and 28% boost in mobile app engagement. Collaborated with UX and Product teams to optimize funnel drop-off points, improving retention and user engagement. Provided insights reducing ad spend while optimizing marketing ROI. Led stakeholder meetings to align product updates with business goals. Developed advanced user behavior tracking resulting in a 20% increase in customer retention. Analyzed SEM and SEO campaigns increasing organic traffic by 25% and PPC efficiency by 18%. Used Adobe Target experiments to evaluate UX feat