I am a passionate media and communications professional with over 10 years of experience in TV broadcast, including roles such as Head of News, Head of Quality Assurance, Current Affairs Consultant, and TV host. I am also an author and poet, deeply committed to humanitarian and non-profit sectors, particularly in media, donor engagement, social justice, community engagement, and youth and women empowerment. I love leading teams and projects, crafting impactful content, and advocating for social causes. My extensive experience in strategy, quality assurance, and storytelling allows me to bring creativity and strategic thinking to every role I undertake. I am always eager to connect, learn, and contribute positively wherever I go.

Sam J. Ssemaganda

I am a passionate media and communications professional with over 10 years of experience in TV broadcast, including roles such as Head of News, Head of Quality Assurance, Current Affairs Consultant, and TV host. I am also an author and poet, deeply committed to humanitarian and non-profit sectors, particularly in media, donor engagement, social justice, community engagement, and youth and women empowerment. I love leading teams and projects, crafting impactful content, and advocating for social causes. My extensive experience in strategy, quality assurance, and storytelling allows me to bring creativity and strategic thinking to every role I undertake. I am always eager to connect, learn, and contribute positively wherever I go.

Available to hire

I am a passionate media and communications professional with over 10 years of experience in TV broadcast, including roles such as Head of News, Head of Quality Assurance, Current Affairs Consultant, and TV host. I am also an author and poet, deeply committed to humanitarian and non-profit sectors, particularly in media, donor engagement, social justice, community engagement, and youth and women empowerment.

I love leading teams and projects, crafting impactful content, and advocating for social causes. My extensive experience in strategy, quality assurance, and storytelling allows me to bring creativity and strategic thinking to every role I undertake. I am always eager to connect, learn, and contribute positively wherever I go.

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Language

English
Advanced

Work Experience

Founder and Team Leader at BlackCandle Media-Kampala
January 1, 2018 - Present
Provided top-level leadership on strategy, planning, and realizing the company’s vision and mission. Led negotiations between the company and clients/stakeholders, sought and maintained strategic partnerships, evaluated working systems, advised on new approaches, and oversaw key decision-making and project implementation.
Chairperson Board of Directors at Dorah Single Mothers Foundation-Kampala
December 31, 2023 - July 12, 2025
Provided strategic leadership in community engagement to support individuals and families affected by domestic violence. Advocated for survivors, coordinated crisis intervention, emotional support, safety planning, and risk assessment. Used voice as an activist to rally support, led storytelling for project visibility, and guided board members in negotiations and lobbying.
Lead Consultant (Current affairs and Quality Assurance) at Next Media Services-Kampala
April 30, 2022 - July 12, 2025
Led and guided current affairs content creation, production, and presentation. Developed and designed news and current affairs content strategies. Ensured quality assurance of content on social media platforms, monitored and evaluated newsroom strategy, executed improvement plans, built capacity for on and off-air talent, and provided editorial advice on news and related products.
Goodwill Ambassador at Life and Hope-Uganda-Kampala
December 31, 2020 - July 12, 2025
Represented the organization in key strategic partnerships and stakeholder engagements. Endorsed campaigns to create awareness and used personal brand influence to drive positive impact.
Media and Community Engagement Officer at Activators (A U.S. Embassy Uganda Youth Program-Kampala)
December 31, 2017 - July 12, 2025
Designed and supported community engagement strategies for youth programs and projects. Oversaw media relations and visibility campaigns, and designed approaches for strategic partnerships.
Media and Communications Consultant at WarChild UK (Uganda)-Kampala
November 30, 2014 - July 12, 2025
Supported implementation of communications strategy. Crafted communications materials for post-conflict northern Uganda. Designed visibility campaigns showcasing organizational impact and cultivated partnerships with media.
Head of News at WBS TV-Kampala
November 30, 2012 - July 12, 2025
Led formulation of newsroom strategic plan. Oversaw innovations aligning with editorial policy, managed budgetary processes, recruitment, training, and performance reviews of newsroom staff.

Education

Bachelor's degree at Nkumba University
February 1, 2006 - April 30, 2009

Qualifications

Certificate in Digital Media
July 1, 2020 - July 31, 2020
HIV/AIDS Peer Education/ Counseling
January 1, 2006 - March 31, 2006
CPR Certification
January 11, 2030 - July 12, 2025
First Aid Certification
January 11, 2030 - July 12, 2025

Industry Experience

Media & Entertainment, Non-Profit Organization, Professional Services, Education