Brianna Backes
Hi! I'm Brianna, a resourceful and bilingual digital marketing professional with a passion for marketing automation, content strategy, and analytics.
About
Hi! I’m Brianna, a resourceful and bilingual digital marketing professional with a passion for marketing automation, content strategy, and analytics. I enjoy managing cross-channel campaigns and optimizing user journeys using tools like Adobe Experience Manager and HubSpot. I’m comfortable working with global teams and thrive in fast-paced environments.
I love using data to drive decisions and deliver measurable results across web, email, and social media. I’m always eager for creative problem-solving and continuous learning to help brands grow and connect with their audiences effectively.
- 4 years' experience
- Joined July 2025
Languages
- EnglishFluent
- Spanish; CastilianAdvanced
Industry experience
- Media & Entertainment
- Manufacturing
- Life Sciences
- Professional Services
- Software & Internet
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Work experience· 6 roles
Collaborated cross-functionally to update web content and enhance digital presence using Adobe Experience Manager. Analyzed performance metrics to optimize digital campaigns, improving user engagement and site traffic. Partnered with global marketing and technology teams to refine strategies with data-driven insights. Spearheaded a global realignment project for Donaldson YouTube, handling research, communication, and project management. Initiated and led a research project on generative AI applications to enhance digital marketing and content workflows.
Collaborated cross-functionally to update web content and enhance digital presence for donaldson.com and partmo.com. Utilized Adobe Experience Manager for content management in the Donaldsonlifesciences.com launch. Analyzed performance metrics to optimize digital campaigns, driving user engagement and site traffic. Partnered with global marketing and technology teams to refine strategies using data-driven insights. Spearheaded a global realignment project for Donaldson YouTube involving analytics, communication, and project management. Initiated and led a research project on generative AI applications to enhance digital marketing and content workflows.
Designed email campaigns through HubSpot boosting engagement by 40%, enhancing marketing skills. Created LinkedIn posts for employee recognition to improve internal culture. Managed and orchestrated event planning and logistics, ensuring flawless execution with organized cross-functional teamwork and maintained strict quality standards.
Education
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