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Hi! I'm Brianna, a resourceful and bilingual digital marketing professional with a passion for marketing automation, content strategy, and analytics. I enjoy managing cross-channel campaigns and optimizing user journeys using tools like Adobe Experience Manager and HubSpot. I’m comfortable working with global teams and thrive in fast-paced environments. I love using data to drive decisions and deliver measurable results across web, email, and social media. I'm always eager for creative problem-solving and continuous learning to help brands grow and connect with their audiences effectively.…Hi! I'm Brianna, a resourceful and bilingual digital marketing professional with a passion for marketing automation, content strategy, and analytics. I enjoy managing cross-channel campaigns and optimizing user journeys using tools like Adobe Experience Manager and HubSpot. I’m comfortable working with global teams and thrive in fast-paced environments. I love using data to drive decisions and deliver measurable results across web, email, and social media. I'm always eager for creative problem-solving and continuous learning to help brands grow and connect with their audiences effectively.

Brianna Backes

Digital Marketer, Marketing Strategist, Marketing Analyst, +2

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Hi! I'm Brianna, a resourceful and bilingual digital marketing professional with a passion for marketing automation, content strategy, and analytics. I enjoy managing cross-channel campaigns and optimizing user journeys using tools like Adobe Experience Manager and HubSpot. I’m comfortable working with global teams and thrive in fast-paced environments. I love using data to drive decisions and deliver measurable results across web, email, and social media. I'm always eager for creative problem-solving and continuous learning to help brands grow and connect with their audiences effectively.…Hi! I'm Brianna, a resourceful and bilingual digital marketing professional with a passion for marketing automation, content strategy, and analytics. I enjoy managing cross-channel campaigns and optimizing user journeys using tools like Adobe Experience Manager and HubSpot. I’m comfortable working with global teams and thrive in fast-paced environments. I love using data to drive decisions and deliver measurable results across web, email, and social media. I'm always eager for creative problem-solving and continuous learning to help brands grow and connect with their audiences effectively.

Available to hire

Hi! I’m Brianna, a resourceful and bilingual digital marketing professional with a passion for marketing automation, content strategy, and analytics. I enjoy managing cross-channel campaigns and optimizing user journeys using tools like Adobe Experience Manager and HubSpot. I’m comfortable working with global teams and thrive in fast-paced environments.

I love using data to drive decisions and deliver measurable results across web, email, and social media. I’m always eager for creative problem-solving and continuous learning to help brands grow and connect with their audiences effectively.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Spanish; Castilian

Advanced

Work Experience

Marketing Technologies Intern at Donaldson Inc.

May 1, 2024 - Present

Collaborated cross-functionally to update web content and enhance digital presence for donaldson.com and partmo.com. Utilized Adobe Experience Manager for content management in the Donaldsonlifesciences.com launch. Analyzed performance metrics to optimize digital campaigns, driving user engagement and site traffic. Partnered with global marketing and technology teams to refine strategies using data-driven insights. Spearheaded a global realignment project for Donaldson YouTube involving analytics, communication, and project management. Initiated and led a research project on generative AI applications to enhance digital marketing and content workflows.

Marketing/Events Intern at Greenspring Media

August 31, 2022 - July 12, 2025

Designed email campaigns through HubSpot, boosting engagement by 40%, enhancing marketing skills. Created LinkedIn posts for employee recognition, improving internal culture. Managed event planning ensuring flawless execution with strong organizational skills. Orchestrated seamless event logistics while maintaining rigorous quality standards and coordinating cross-functional teams.

Vice President of Marketing at Panhellenic Council

July 31, 2022 - July 12, 2025

Managed website updates and analytics on Squarespace, enhancing user engagement. Increased Instagram followers by 28% in seven months through targeted strategies. Led marketing efforts across five sororities with cohesive campaigns. Created targeted event advertising boosting recruitment visibility by 40% and attracting 100+ potential members. Produced high-quality visual content through organized photoshoots. Collaborated with sorority marketing chairs to ensure consistent branding and effective communication.

Marketing Technologies Intern at Donaldson Inc.

May 1, 2024 - Present

Collaborated cross-functionally to update web content and enhance digital presence using Adobe Experience Manager. Analyzed performance metrics to optimize digital campaigns, improving user engagement and site traffic. Partnered with global marketing and technology teams to refine strategies with data-driven insights. Spearheaded a global realignment project for Donaldson YouTube, handling research, communication, and project management. Initiated and led a research project on generative AI applications to enhance digital marketing and content workflows.

Marketing/Events Intern at Greenspring Media

August 31, 2022 - July 14, 2025

Designed email campaigns through HubSpot boosting engagement by 40%, enhancing marketing skills. Created LinkedIn posts for employee recognition to improve internal culture. Managed and orchestrated event planning and logistics, ensuring flawless execution with organized cross-functional teamwork and maintained strict quality standards.

Vice President of Marketing at Panhellenic Council

July 31, 2022 - July 14, 2025

Managed website updates and analytics on Squarespace to enhance user engagement. Increased Instagram followers by 28% in seven months through targeted strategies. Led marketing efforts across five sororities with cohesive campaigns. Created targeted event advertising that boosted recruitment visibility by 40%, attracting over 100 potential members. Produced high-quality visual content via organized photoshoots and collaborated with sorority marketing chairs to maintain consistent branding and effective communication.