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Hi! I'm a digital creative specializing in fashion and social media, with over three years of experience in content creation, digital strategy, and audiovisual campaigns. I have a passion for merging creativity with strategic thinking, and I'm dedicated to creating content that truly connects with audiences, boosts engagement, and reflects brand identity. I'm an expert in native social media formats like Reels, TikTok, and UGC, and I also have strong skills in shooting direction, video editing, and e-commerce management within retail. Curious and proactive, I love staying ahead of fashion and technology trends to bring fresh ideas to the table.…Hi! I'm a digital creative specializing in fashion and social media, with over three years of experience in content creation, digital strategy, and audiovisual campaigns. I have a passion for merging creativity with strategic thinking, and I'm dedicated to creating content that truly connects with audiences, boosts engagement, and reflects brand identity. I'm an expert in native social media formats like Reels, TikTok, and UGC, and I also have strong skills in shooting direction, video editing, and e-commerce management within retail. Curious and proactive, I love staying ahead of fashion and technology trends to bring fresh ideas to the table.

Sthefannia Alcalde

Content Producer, Social Media Manager, Casting Director, +2

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Hi! I'm a digital creative specializing in fashion and social media, with over three years of experience in content creation, digital strategy, and audiovisual campaigns. I have a passion for merging creativity with strategic thinking, and I'm dedicated to creating content that truly connects with audiences, boosts engagement, and reflects brand identity. I'm an expert in native social media formats like Reels, TikTok, and UGC, and I also have strong skills in shooting direction, video editing, and e-commerce management within retail. Curious and proactive, I love staying ahead of fashion and technology trends to bring fresh ideas to the table.…Hi! I'm a digital creative specializing in fashion and social media, with over three years of experience in content creation, digital strategy, and audiovisual campaigns. I have a passion for merging creativity with strategic thinking, and I'm dedicated to creating content that truly connects with audiences, boosts engagement, and reflects brand identity. I'm an expert in native social media formats like Reels, TikTok, and UGC, and I also have strong skills in shooting direction, video editing, and e-commerce management within retail. Curious and proactive, I love staying ahead of fashion and technology trends to bring fresh ideas to the table.

Available to hire

Hi! I’m a digital creative specializing in fashion and social media, with over three years of experience in content creation, digital strategy, and audiovisual campaigns. I have a passion for merging creativity with strategic thinking, and I’m dedicated to creating content that truly connects with audiences, boosts engagement, and reflects brand identity.

I’m an expert in native social media formats like Reels, TikTok, and UGC, and I also have strong skills in shooting direction, video editing, and e-commerce management within retail. Curious and proactive, I love staying ahead of fashion and technology trends to bring fresh ideas to the table.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

Spanish; Castilian

Fluent

English

Fluent

French

Intermediate

Work Experience

Social Media Creative Content and Producer at La Comet Retail

March 1, 2022 - Present

Designed and implemented digital campaigns focused on fashion and lifestyle trends. Created original content for Instagram, TikTok, and paid media campaigns including storytelling, scripts, recording, and editing. Directed shoots, scouted locations, curated visual aesthetics, and developed creative concepts based on benchmarking and trends. Responsible for model casting and evaluation, as well as profile and UGC content management. Produced, filmed, and edited short content using CapCut Pro and Adobe Premiere, supervised set dressing and visual aspects of shoots, and adapted content to maintain brand’s visual tone and storytelling. Managed the accessories category in e-commerce through product photography and editing in Photoshop, wrote and edited SEO-focused product sheets, and handled photo retouching and image editing for the digital catalog.

Community Manager at El Tunche Tattoo

December 31, 2020 - July 12, 2025

Managed community engagement and social media presence.

Marketing Assistant at Customers Publicidad y Marketing EIRL

May 31, 2020 - July 12, 2025

Assisted in marketing tasks for the organization.

Alumni Promogram Assistant at Asociación de Egresados y Graduados PUCP

November 30, 2018 - July 12, 2025

Assisted with promotion programs for alumni.

Digital Marketing Leader at MAB Peru

March 31, 2021 - July 12, 2025

Led digital marketing efforts within the company.