Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Language
Arabic
Fluent
English
Fluent
Work Experience
Marketing Specialist at Latner Software
December 15, 2025 - May 31, 2026● Led the end-to-end execution of HIRE26, generating 14 new leads for the sales team, including 9 Sales Qualified Leads (SQLs) contributing over $100K in ARR pipeline opportunities.
● Built and scaled Latner Software’s marketing function, strengthening brand visibility and supporting strategic growth initiatives.
● Developed and executed integrated marketing campaigns across digital and offline channels to increase audience engagement and generate qualified leads.
● Coordinated and delivered trade show and event marketing initiatives that increased industry exposure and strengthened brand presence.
● Produced AI-generated LinkedIn video campaigns that drove high audience engagement through increased views, comments, and shares.
● Designed targeted marketing collateral, including email campaigns, presentations, and promotional materials, to support customer acquisition and sales initiatives.
● Managed vendor relationships and procurement of branded merchandise, ensuring alignment with campaign objectives and brand standards.
● Collaborated cross-functionally with sales and leadership teams to align marketing initiatives with revenue and growth objectives.
Student participant at University of Sydney / Consulting Practicum
September 1, 2024 - PresentNominated for an industry presentation with KPMG Australia out of 500 competing teams. Developed an innovative concept for KPMG’s AI chatbot and training platform, including the creation of detailed mockups for presentation to consultants.
Digital Marketing Specialist at SAFAD LTD.
December 31, 2023 - July 12, 2025Formulated and executed a detailed social media marketing plan, achieving a 300% increase in audience interaction via organic and paid initiatives. Established a marketing department with protocols that boosted public relations image by 40% and community engagement within six months. Successfully planned and coordinated company events with an 80% attendance rate. Streamlined customer relations through automation, increasing efficiency by 60% using chatbots.
Marketing specialist at SAF AD Ltd.
July 1, 2022 - December 1, 2023Formulated a detailed social media marketing plan, achieving a 300% surge in audience interaction via strategic organic growth and paid advertising. Orchestrated social media campaigns across platforms, increasing follower engagement rates by 40% and boosting overall brand visibility to over 150,000 users monthly. Streamlined customer relations by automating key processes, including implementing chatbots for immediate support, resulting in a 60% increase in efficiency and improved overall satisfaction. Orchestrated the coordination of company events, achieving an 80% attendance rate by optimising logistics and fostering strong vendor partnerships, resulting in increased stakeholder engagement.
Social Media Intern at AXSOS AG
July 1, 2022 - July 12, 2025Developed social media strategies that resulted in a 20% rise in followers and 15% increased engagement. Analyzed social media data to improve targeting and campaign effectiveness. Created engaging posts with a 10% higher click-through rate compared to past campaigns.
HR Intern at AXSOS AG
June 30, 2022 - July 12, 2025Enhanced internal databases by filling in missing data, leading to an 80% increase in completeness. Scheduled and confirmed candidate interviews efficiently, reducing position fill time by 50%.
Management Intern at BRYTEN for innovative education
December 31, 2021 - July 12, 2025Implemented a CRM management strategy that increased online presence and customer engagement by 20%. Developed project plans, risk assessments, and customized B2B proposals, resulting in a 20% growth in potential client conversions and improved customer retention by 20%.
Education
Bachelor's Degree at Birzeit University, Ramallah
January 1, 2018 - December 31, 2022Master of Commerce (Strategy, Innovation, Management, & Marketing) at University of Sydney
January 11, 2030 - November 1, 2025Bachelor of Business Administration (Marketing) at Birzeit University
January 11, 2030 - January 1, 2022Qualifications
Advertising with Meta
April 1, 2023 - April 30, 2023Google Project Management: Specialization
May 1, 2023 - May 31, 2023Create High-Fidelity Designs and Prototypes in Figma
May 1, 2023 - May 31, 2023Digital Marketing Strategist
February 1, 2023 - February 28, 2023Certified marketing insider
May 1, 2023 - May 31, 2023Industry Experience
Professional Services, Education, Media & Entertainment, Non-Profit Organization, Retail, Software & Internet
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