Available to hire
Hi, I’m Serene Cheung, a passionate fashion and textile designer with experience in cultural textiles, digital garment simulations, and innovative fashion design. I love combining traditional techniques with modern digital tools like CLO3D, Blender, and Adobe Illustrator to bring creative ideas to life. Throughout my career, I’ve enjoyed collaborating with multidisciplinary teams and working on exciting projects ranging from academic research to high-profile fashion editorials.
Alongside my design work, I also have retail and customer service experience in sustainable fashion, plus hands-on skills in styling and art direction for notable clients. I’m always eager to learn and grow, and I bring a friendly and organized approach to every project I take on.
Experience Level
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
French
Beginner
Work Experience
Research and Teaching Assistant at Hong Kong Polytechnic University
April 30, 2024 - July 13, 2025Supported academic research on cultural textiles and their application in digital simulations and prototype production development. Collaborated with multidisciplinary teams to create innovative garment designs, academic textile and garment diagrams using CLO3D software, Blender, Adobe Illustrator, Photoshop, Canva, etc. Assisted in organizing pattern-making and sewing workshops for undergraduate students and events to present research findings to stakeholders.
Retail Shop Staff at Redress
March 31, 2025 - July 13, 2025Managed retail operations including garment sorting, pricing, and visual merchandising to drive sales and enhance the shopping experience. Educated customers on sustainable fashion practices, fostering brand loyalty and customer engagement. Delivered excellent customer service by addressing inquiries, resolving issues, and assisting with product selection. Oversaw daily shop operations and ensured accurate record-keeping for inventory and sales.
Graphic Fashion Designer (Part-Time) at Vivienne Tam
September 30, 2022 - July 13, 2025Designed marketing graphics, garment prints, and fashion illustrations to enhance the brand’s visual identity. Contributed to the SS24 seasonal collection by creating designs aligned with market trends and customer preferences. Supported the marketing team in preparing promotional materials for retail and wholesale campaigns.
Graphic Fashion Designer (Part-Time) at Vivienne Tam
February 29, 2024 - July 13, 2025Designed marketing graphics, garment prints, and fashion illustrations to enhance the brand’s visual identity. Contributed to the SS24 seasonal collection by creating designs aligned with market trends and customer preferences. Supported the marketing team in preparing promotional materials for retail and wholesale campaigns.
Freelance Assistant Stylist at Freelance
October 31, 2024 - July 13, 2025Partnered with stylists on high-profile B2B luxury fashion editorials and eCommerce campaigns. Ensured smooth production processes by coordinating styling elements, tailoring garments, and managing on-set logistics. Communicated, served and dressed prestigious clients with the highest level of respect including K-pop icon DJ Hyo, Hong Kong Olympic swimmers, actresses, and pop stars. Collaborated with creative teams to execute visually compelling campaigns featured in major publications.
Art Teacher at School of Creativity
June 30, 2021 - July 13, 2025Delivered art lessons to students aged 2.5 to 16 years, fostering creativity and technical artistic skills. Organized and prepared instructional materials, ensuring efficient class operations. Communicated effectively with diverse student groups and adapted teaching methods to meet individual needs.
Art Technician/Retail staff at School of Creativity
September 30, 2019 - July 13, 2025Demonstrated live painting and various art tools to clients at The Hong Kong Book Fair. Performed live face painting for children at various pop-up events as part of The School of Creativity’s marketing campaign.
Sales at School of Creativity, book fair
August 31, 2018 - July 13, 2025Sales and marketing of paint, art tools, and prints of historical paintings. Conducted live drawing and painting demonstrations.
Education
BA (Hons) in Fashion and Textile (Fashion Design) at Hong Kong Polytechnic University
January 1, 2019 - December 31, 2024Qualifications
SPKC Fashion Show Champion
May 1, 2019 - May 31, 2019PolyU 2024 Fashion Graduation Show Finalist
June 1, 2024 - June 30, 2024Fashion & Design Program Seamless Knitting — Santoni Technology, Woolmark Learning Center
June 1, 2024 - June 30, 2024SFAA Incubation Member (Individual Designer)
July 1, 2024 - July 31, 2024Redress Circular Fashion Design Course (FC4-1RDA)
July 1, 2024 - July 31, 2024Industry Experience
Media & Entertainment, Retail, Education, Consumer Goods, Non-Profit Organization
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