Hi! I’m Carlos Ayora, a data-driven B2B Paid Media Strategist with over two years of hands-on experience in leading and scaling multi-channel Google and Meta ad campaigns. I specialize in building and optimizing full-funnel lead generation strategies that convert paid traffic into high-quality leads. My passion lies in analyzing campaign data, running continuous A/B tests, and maximizing key growth metrics like CPC, CPL, and ROAS to help businesses grow and succeed.
I’m fluent in Spanish and English and always eager to apply my skills to develop strategic marketing plans that connect deeply with audiences. Whether it’s fine-tuning retargeting sequences or diving into GA4 performance reports, I enjoy making data work for my clients. I also have firsthand experience running an e-commerce startup, which gives me a solid understanding of the entire customer lifecycle from acquisition to fulfillment.
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