Hi! I'm Carlos Ayora, a data-driven B2B Paid Media Strategist with over two years of hands-on experience in leading and scaling multi-channel Google and Meta ad campaigns. I specialize in building and optimizing full-funnel lead generation strategies that convert paid traffic into high-quality leads. My passion lies in analyzing campaign data, running continuous A/B tests, and maximizing key growth metrics like CPC, CPL, and ROAS to help businesses grow and succeed. I’m fluent in Spanish and English and always eager to apply my skills to develop strategic marketing plans that connect deeply with audiences. Whether it’s fine-tuning retargeting sequences or diving into GA4 performance reports, I enjoy making data work for my clients. I also have firsthand experience running an e-commerce startup, which gives me a solid understanding of the entire customer lifecycle from acquisition to fulfillment.

Carlos Ayora

Hi! I'm Carlos Ayora, a data-driven B2B Paid Media Strategist with over two years of hands-on experience in leading and scaling multi-channel Google and Meta ad campaigns. I specialize in building and optimizing full-funnel lead generation strategies that convert paid traffic into high-quality leads. My passion lies in analyzing campaign data, running continuous A/B tests, and maximizing key growth metrics like CPC, CPL, and ROAS to help businesses grow and succeed. I’m fluent in Spanish and English and always eager to apply my skills to develop strategic marketing plans that connect deeply with audiences. Whether it’s fine-tuning retargeting sequences or diving into GA4 performance reports, I enjoy making data work for my clients. I also have firsthand experience running an e-commerce startup, which gives me a solid understanding of the entire customer lifecycle from acquisition to fulfillment.

Available to hire

Hi! I’m Carlos Ayora, a data-driven B2B Paid Media Strategist with over two years of hands-on experience in leading and scaling multi-channel Google and Meta ad campaigns. I specialize in building and optimizing full-funnel lead generation strategies that convert paid traffic into high-quality leads. My passion lies in analyzing campaign data, running continuous A/B tests, and maximizing key growth metrics like CPC, CPL, and ROAS to help businesses grow and succeed.

I’m fluent in Spanish and English and always eager to apply my skills to develop strategic marketing plans that connect deeply with audiences. Whether it’s fine-tuning retargeting sequences or diving into GA4 performance reports, I enjoy making data work for my clients. I also have firsthand experience running an e-commerce startup, which gives me a solid understanding of the entire customer lifecycle from acquisition to fulfillment.

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Language

Spanish; Castilian
Fluent
English
Advanced

Work Experience

Founder & Growth Hacker at Relevant Growth
October 1, 2024 - Present
Own the strategic planning and multi-channel execution of paid media campaigns for B2B clients on Google Ads and Meta Ads. Develop and manage full-funnel lead generation systems, focusing on audience segmentation and retargeting to drive high-quality leads. Utilize GA4 and Looker Studio to analyze performance, leading continuous A/B tests on creative and landing pages to optimize for CPL and ROAS, directly impacting client growth and success.
Owner & Marketing Lead at Prime Essential EC
October 1, 2023 - July 13, 2025
Directed business operations for an e-commerce startup, managing everything from web design to digital marketing and sales. This role provided a strong foundation in connecting marketing initiatives directly to business operations and sales outcomes. My hands-on experience in managing the entire customer lifecycle, from acquisition to fulfillment, was key to understanding the mechanics of a successful sales funnel.

Education

International Baccalaureate (IB) Diploma at Logos Academy, Guayaquil
January 1, 2010 - December 31, 2024

Qualifications

CEO 5 MyContent Academy
January 1, 2024 - December 31, 2025

Industry Experience

Professional Services, Retail, Software & Internet, Media & Entertainment