Ana Pihler

Senior Digital Marketing Specialist at Akter Public

Leading daily management and optimization of Google Ads, Paid Social, and DSP campaigns. Collaborating with Media Planners, Client Leads, and Performance Directors to meet strategic goals. Monitoring pacing and managing campaign budgets across multiple accounts. Providing performance analysis and actionable insights to stakeholders.

Senior Paid Search Manager at Dentsu South East Europe

Managed multi-market Google Ads campaigns for enterprise-level clients (75,000+ employees). Created search and programmatic campaigns tailored to business objectives and market needs. Led campaign optimization to drive ROI and support acquisition efforts. Mentored junior team members, supporting knowledge-sharing and skill development. Regularly analyzed campaign data and presented insights to internal and client stakeholders.

CPC Marketing Specialist at Dentsu South East Europe

Executed Google Ads campaigns for B2B clients worldwide. Conducted in-depth keyword research, audience segmentation, and bid optimization. Delivered campaign performance reports and recommendations for continuous improvement. Supported the account strategy team on global accounts. Worked on projects with yearly budgets exceeding €500,000.

Digital Marketing Specialist at Medikor d.o.o

Managed PPC and e-commerce campaigns for consumer health and beauty brands. Oversaw Google Ads strategy for online stores with annual turnover of €5M-€10M. Monitored performance using Google Analytics and other tools to drive conversions. Responsible for ad creation, budget allocation, campaign testing, and conversion rate optimization (CRO).

Marketing Assistant at Iris Moda

Marketing Assistant and E-commerce Administrator at Medikor d.o.o (2013-2017). Visual Merchandiser at Iris Moda / Aldo, Accessorize (2012 - 2013). Intern for Lease Administration Assistant at Raiffeisen Leasing (2008 - 2010).

Senior Digital Marketing Manager at AKER PUBLIC ZAGREB

Lead daily campaign optimization across Google Ads, DV360, and Adform; deliver actionable insights via Looker Studio and Google Analytics dashboards; monitor pacing and manage campaign budgets across multiple accounts; collaborate with Media Planners, Client Leads, and Performance Directors to meet strategic goals.

Managed multi-market Google Ads campaigns for enterprise-level clients; developed, planned, set up and optimized paid social campaigns; created and optimized search and programmatic campaigns to achieve business objectives; oversaw multi-market Google Ads and Programmatic campaigns for enterprise-level clients across industries including Siemens and Zalando; monitored performance and provided reporting.

Digital Marketing Specialist at Medikord d.o.o., Zagreb

Oversaw Google Ads strategy for online stores with annual turnover of €2M; monitored performance using Google Analytics and CRO testing; responsible for ad creation, budget allocation, campaign A/B testing, and reporting.

Office Assistant at Medikord d.o.o., Zagreb

Supported marketing, e-commerce, and visual merchandising activities; provided administrative assistance across daily office operations.

Script Supervisor at Hello Darling Films, Zagreb, Croatia

Collaborated with directors and production teams to ensure script continuity and accuracy across scenes; maintained continuity records for project-based work.

Senior Digital Marketing Manager at AKTER Public

Lead daily campaign optimization across Google Ads, DV360, and Adform; deliver actionable insights via Looker Studio and Google Analytics dashboards; monitor pacing and manage campaign budgets across multiple accounts; collaborate with Media Planners, Client Leads, and Performance Directors to meet strategic goals; provide performance analysis and actionable insights to stakeholders

Developed, planned, set up and optimized paid social campaigns; created and optimized search and programmatic campaigns to achieve business objectives; oversaw budgets exceeding €5M annually; mentored junior team members and supported skill development; regularly presented campaigns insights and opportunities to senior leadership

Executed Google Ads campaigns for global B2B clients; conducted keyword research, audience segmentation, and bid optimization; delivered reports and recommendations for continuous improvement; supported account strategy on large-scale global projects with significant annual budgets

Digital Marketing Specialist at Medikord d.o.o.

Managed PPC and e-commerce campaigns for consumer health and beauty brands; oversaw Google Ads strategy for online stores with annual turnover of €2M; monitored performance using Google Analytics and CRO testing to maximize conversions; responsible for ad creation, budget allocation, campaign A/B testing, and reporting

Office Assistant at Raiffeisen Leasing Zagreb

Supported marketing, e-commerce, and visual merchandising activities while providing administrative assistance across daily office operations