Available to hire
Hi, I’m Valentina Baker—a marketing and design professional with a track record of leading strategic campaigns and cross-functional teams. I excel at coordinating detailed timelines, turning data into actionable insights, and using project management tools to keep stakeholders aligned and deliver on time.
In my roles with brands like Under Armour and Target, I’ve developed brand-aligned creative concepts, managed content across digital and print, and planned brand activations that engage customers. I’m passionate about merging design thinking with marketing strategy to drive measurable results and shape compelling brand experiences.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Work Experience
Marketing & Event Planning lead at W.BLVD COSMETICS
January 31, 2024 - July 13, 2025Planned and executed marketing strategies and brand activations for new product launches. Created engaging brand narratives and visual assets across social, digital, and event platforms. Partnered with internal teams to manage event logistics, promotional materials, and influencer collaborations. Maintained detailed campaign calendars and oversaw budget tracking and delivery schedules. Amplified customer engagement through immersive brand experiences and storytelling that converted.
Marketing + Design Associate at W.BLVD COSMETICS
May 31, 2024 - July 13, 2025Supported marketing strategy development for accounts including Under Armour and Target, aligning creative concepts with current design and cultural trends. Supported daily operations including product sourcing and merchandising for internal and partner brand initiatives. Created and managed visual content for marketing campaigns across digital and print channels. Conducted trend forecasting and market research to inform seasonal direction and campaign planning. Assisted both marketing and design teams in executing brand-aligned creative concepts. Identified key audience segments and growth opportunities within the fashion and textile industries.
Creative Marketing Manager at INDUS APPAREL USA
April 1, 2024 - PresentLead end-to-end strategy and execution for UGC campaigns, collaborating with creators and internal teams to deliver authentic content aligned with brand goals. Write clear, strategic briefs that inspire creators and meet performance targets. Analyze content metrics, optimize campaign structure, and report on engagement to inform decision-making. Foster long-term creator relationships while keeping content fresh, diverse, and trend-aligned. Ensure all deliverables meet brand standards, deadlines, and creative expectations.
Product Development/Technical Design at VICTORIA’S SECRET
January 31, 2023 - July 13, 2025Assisted in technical fit processes and spec development for seasonal collections. Collaborated with design and production teams to ensure alignment on materials, measurements, and quality control. Coordinated communication between departments to maintain timely updates and product changes. Documented all revisions and participated in quality assurance checks. Gained hands-on exposure to the merchandising process and retail launch timelines.
Marketing + Design Associate at Indus Apparel USA
April 1, 2024 - PresentSupported marketing strategy development for accounts including Under Armour and Target by aligning creative concepts with design trends to meet project timelines. Coordinated daily operations including product sourcing and merchandising for internal and partner brand initiatives, ensuring timely execution of deliverables. Developed and managed visual content for marketing campaigns across digital and print channels while leveraging project management tools to track progress. Conducted trend forecasting and market research to generate data insights for strategic planning and resource allocation. Collaborated with marketing and design teams to execute brand-aligned creative concepts while maintaining detailed project documentation. Identified key audience segments and growth opportunities by analyzing campaign performance and communicating findings with stakeholders.
Creative Marketing Manager at UGC Factory
May 31, 2024 - July 15, 2025Directed end-to-end strategy and execution for UGC campaigns by utilizing project management principles to ensure on-time delivery and successful outcomes. Drafted strategic briefs that aligned creator deliverables with performance targets and employed project management tools for effective tracking. Analyzed content metrics to optimize campaign structures and inform data-driven decision-making, mitigating potential project risks. Cultivated long-term creator relationships to maintain project continuity and encourage cross-functional collaboration. Ensured all deliverables met brand standards and deadlines through effective time management and project documentation processes.
Marketing & Event Planning lead at W.BLVD Cosmetics
January 31, 2024 - July 15, 2025Planned and executed marketing strategies and brand activations for new product launches. Created engaging brand narratives and visual assets across social, digital, and event platforms. Partnered with internal teams to manage event logistics, promotional materials, and influencer collaborations. Maintained detailed campaign calendars and oversaw budget tracking and delivery schedules. Amplified customer engagement through immersive brand experiences and storytelling that converted.
Product Development/Technical Design at Victoria's Secret
January 31, 2023 - July 15, 2025Assisted in technical fit processes and spec development for seasonal collections. Collaborated with design and production teams to ensure alignment on materials, measurements, and quality control. Coordinated communication between departments to maintain timely updates and product changes. Documented all revisions and participated in quality assurance checks. Gained hands-on exposure to the merchandising process and retail launch timelines.
Creative Director at Indus Apparel USA
August 1, 2025 - August 26, 2025Contributed to strategy for key accounts, including national sportswear and big-box retail, aligning creative concepts with trends and deadlines. Managed daily product sourcing and merchandising for internal and partner initiatives to ensure deliverables stayed on track. Produced and organized visual content across digital and print, utilizing project management tools to track progress. Conducted trend and market research to inform planning and creative direction. Maintained detailed documentation and facilitated cross-team collaboration, sharing insights from campaign performance.
Creative Marketing Manager at UGC Factory
May 1, 2024 - August 26, 2025Led strategy and execution for user-generated content (UGC) campaigns from start to finish, ensuring creative alignment and timely delivery. Created concise creative briefs connecting deliverables to performance targets and tracked work via project management systems. Interpreted content metrics to refine creative strategies, maintained strong creator relationships, and supported cross-functional workflows. Enforced brand standards and deadlines through disciplined documentation and time management.
Marketing & Event Planning Lead at W.BLVD Cosmetics
January 1, 2024 - August 26, 2025Planned and executed go-to-market strategies and brand activations for product launches. Developed narratives and visual assets for social media, digital platforms, and events. Coordinated event logistics, production, and influencer collaborations while managing calendars and tracking expenditures. Elevated engagement through immersive experiences and story-driven content.
Product Development / Technical Design at Victoria’s Secret
January 1, 2023 - August 26, 2025Supported fit and specification development for seasonal collections, conducting documentation revisions and quality assurance checks. Collaborated with design and production teams to align materials, measurements, and quality standards. Coordinated cross-team updates and gained hands-on experience with merchandising processes and retail launch timelines.
Marketing + Design Associate at Indus Apparel USA
April 1, 2024 - November 5, 2025Supported marketing strategy development for accounts including Under Armour and Target by aligning creative concepts with design trends to meet project timelines. Coordinated daily operations including product sourcing and merchandising for internal and partner brand initiatives, ensuring timely execution of deliverables. Developed and managed visual content for marketing campaigns across digital and print channels while leveraging project management tools to track progress. Conducted trend forecasting and market research to generate data insights for strategic planning and resource allocation. Collaborated with marketing and design teams to execute brand-aligned creative concepts while maintaining detailed project documentation. Identified key audience segments and growth opportunities by analyzing campaign performance and communicating findings with stakeholders.
Creative Marketing Manager at UGC FACTORY
May 1, 2024 - May 1, 2024Directed end-to-end strategy and execution for UGC campaigns by utilizing project management principles to ensure on-time delivery and successful outcomes. Drafted strategic briefs that aligned creator deliverables with performance targets and employed project management tools for effective tracking. Analyzed content metrics to optimize campaign structures and inform data-driven decision-making, mitigating potential project risks. Cultivated long-term creator relationships to maintain project continuity and encourage cross-functional collaboration. Ensured all deliverables met brand standards and deadlines through effective time management and project documentation processes.
Marketing & Event Planning lead at W.BLVD COSMETICS
January 1, 2024 - January 1, 2024Planned and executed marketing strategies and brand activations for new product launches. Created engaging brand narratives and visual assets across social, digital, and event platforms. Partnered with internal teams to manage event logistics, promotional materials, and influencer collaborations. Maintained detailed campaign calendars and oversaw budget tracking and delivery schedules. Amplified customer engagement through immersive brand experiences and storytelling that converted.
Product Development/Technical Design at Victoria's Secret
January 1, 2023 - January 1, 2023Assisted in technical fit processes and spec development for seasonal collections. Collaborated with design and production teams to ensure alignment on materials, measurements, and quality control. Coordinated communication between departments to maintain timely updates and product changes. Documented all revisions and participated in quality assurance checks. Gained hands-on exposure to the merchandising process and retail launch timelines.
Marketing & Event Planning Lead at W.BLVD COSMETICS
January 1, 2023 - January 1, 2024Planned and executed marketing strategies and brand activations for new product launches. Created engaging brand narratives and visual assets across social, digital, and event platforms. Partnered with internal teams to manage event logistics, promotional materials, and influencer collaborations. Maintained detailed campaign calendars and oversaw budget tracking and delivery schedules. Amplified customer engagement through immersive brand experiences and storytelling that converted.
Product Development / Technical Design at VICTORIA'S SECRET
October 1, 2022 - January 1, 2023Assisted in technical fit processes and spec development for seasonal collections. Collaborated with design and production teams to ensure alignment on materials, measurements, and quality control. Coordinated communication between departments to maintain timely updates and product changes. Documented all revisions and participated in quality assurance checks. Gained hands-on exposure to the merchandising process and retail launch timelines.
Education
Bachelor of Strategic Design and Management at Parsons School of Design
January 1, 2019 - December 31, 2023BA (Hons) Design Management at University of Arts London
January 1, 2019 - December 31, 2023Bachelor at Parsons School of Design
January 1, 2019 - December 31, 2023BA (HONS) at University of Arts London
January 1, 2019 - December 31, 2023Bachelor, Strategic Design & Management at Parsons School of Design
January 1, 2019 - January 1, 2023BA (Hons), Design Management at University of the Arts London
January 1, 2019 - January 1, 2023Bachelor, Strategic Design and Management at Parsons School of Design
January 1, 2019 - January 1, 2023BA (HONS), Design Management at University of Arts London
January 1, 2019 - January 1, 2023Bachelor at PARSONS SCHOOL OF DESIGN
January 1, 2019 - January 1, 2023BA (HONS) at UNIVERSITY OF ARTS LONDON
January 1, 2019 - January 1, 2023Qualifications
Industry Experience
Retail, Consumer Goods, Media & Entertainment, Professional Services
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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