ZiLe Li
Hi, I'm ZiLe Li, a passionate growth and brand strategist with extensive experience in the fintech, Web3, and entertainment sectors.
About
Hi, I’m ZiLe Li, a passionate growth and brand strategist with extensive experience in the fintech, Web3, and entertainment sectors. I specialize in crafting data-driven marketing strategies, managing multi-channel campaigns, and building vibrant communities that drive user engagement and brand growth. Over the years, I’ve had the opportunity to lead diverse teams and run impactful campaigns across North America and Asia.
I’m a strategic thinker who loves leveraging analytics to optimize marketing performance and scale user acquisition. When I’m not strategizing growth, you can find me dancing, traveling, or volunteering. I’m always eager to connect and explore new opportunities in the marketing and growth domain.
- 4 years' experience
- Joined July 2025
Languages
- ChineseFluent
- FrenchAdvanced
- EnglishAdvanced
Industry experience
- Software & Internet
- Financial Services
- Media & Entertainment
- Retail
- Gaming
Work experience· 4 roles
Spearheaded brand strategy and execution for AI, Web3, and VTubing focused venture. Managed multi-channel content and community engagement through Twitter, TikTok, YouTube, Discord, and email. Built scalable streamer onboarding, supporting 400+ content creators. Grew Twitter following by 40K+ within two months, directed a major VTubing event with 125+ VTubers and 700+ attendees, and reduced streamer onboarding time by 50%.
Designed and executed data-driven user growth strategies focusing on MAU, new user acquisition, GMV, TPV, annual gross margin, and CAC. Managed channel operations across social media, paid ads, and influencer marketing, achieving 100–200% improvement in social metrics and 10x ad-driven user acquisition. Successfully led a million-dollar, multi-city campaign across Canada, driving over 2x growth in daily user acquisition.
Managed branding and marketing for Web3 incubated projects, delivering market analysis, social media strategies, and campaigns for multiple projects monthly. Developed social media content calendars and created extensive posts and press articles. Built KOL and media partnerships, hosted over 20 events with 1,000+ attendees, and organized community activities boosting monthly user growth by over 35%.
Education
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