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Hi, I'm ZiLe Li, a passionate growth and brand strategist with extensive experience in the fintech, Web3, and entertainment sectors. I specialize in crafting data-driven marketing strategies, managing multi-channel campaigns, and building vibrant communities that drive user engagement and brand growth. Over the years, I've had the opportunity to lead diverse teams and run impactful campaigns across North America and Asia. I'm a strategic thinker who loves leveraging analytics to optimize marketing performance and scale user acquisition. When I'm not strategizing growth, you can find me dancing, traveling, or volunteering. I'm always eager to connect and explore new opportunities in the marketing and growth domain.…Hi, I'm ZiLe Li, a passionate growth and brand strategist with extensive experience in the fintech, Web3, and entertainment sectors. I specialize in crafting data-driven marketing strategies, managing multi-channel campaigns, and building vibrant communities that drive user engagement and brand growth. Over the years, I've had the opportunity to lead diverse teams and run impactful campaigns across North America and Asia. I'm a strategic thinker who loves leveraging analytics to optimize marketing performance and scale user acquisition. When I'm not strategizing growth, you can find me dancing, traveling, or volunteering. I'm always eager to connect and explore new opportunities in the marketing and growth domain.

ZiLe Li

Brand Strategist, Marketing Strategist, Growth Marketer, +2

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Hi, I'm ZiLe Li, a passionate growth and brand strategist with extensive experience in the fintech, Web3, and entertainment sectors. I specialize in crafting data-driven marketing strategies, managing multi-channel campaigns, and building vibrant communities that drive user engagement and brand growth. Over the years, I've had the opportunity to lead diverse teams and run impactful campaigns across North America and Asia. I'm a strategic thinker who loves leveraging analytics to optimize marketing performance and scale user acquisition. When I'm not strategizing growth, you can find me dancing, traveling, or volunteering. I'm always eager to connect and explore new opportunities in the marketing and growth domain.…Hi, I'm ZiLe Li, a passionate growth and brand strategist with extensive experience in the fintech, Web3, and entertainment sectors. I specialize in crafting data-driven marketing strategies, managing multi-channel campaigns, and building vibrant communities that drive user engagement and brand growth. Over the years, I've had the opportunity to lead diverse teams and run impactful campaigns across North America and Asia. I'm a strategic thinker who loves leveraging analytics to optimize marketing performance and scale user acquisition. When I'm not strategizing growth, you can find me dancing, traveling, or volunteering. I'm always eager to connect and explore new opportunities in the marketing and growth domain.

Available to hire

Hi, I’m ZiLe Li, a passionate growth and brand strategist with extensive experience in the fintech, Web3, and entertainment sectors. I specialize in crafting data-driven marketing strategies, managing multi-channel campaigns, and building vibrant communities that drive user engagement and brand growth. Over the years, I’ve had the opportunity to lead diverse teams and run impactful campaigns across North America and Asia.

I’m a strategic thinker who loves leveraging analytics to optimize marketing performance and scale user acquisition. When I’m not strategizing growth, you can find me dancing, traveling, or volunteering. I’m always eager to connect and explore new opportunities in the marketing and growth domain.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

Chinese

Fluent

French

Advanced

English

Advanced

Work Experience

User Growth Lead at Snaplii Inc.

November 1, 2024 - Present

Designed and executed data-driven user growth strategies focusing on MAU, new user acquisition, GMV, TPV, annual gross margin, and CAC. Managed channel operations across social media, paid ads, and influencer marketing, achieving 100–200% improvement in social metrics and 10x ad-driven user acquisition. Successfully led a million-dollar, multi-city campaign across Canada, driving over 2x growth in daily user acquisition.

Brand Manager at Anotherball Pte.Ltd.

November 30, 2024 - July 13, 2025

Spearheaded brand strategy and execution for AI, Web3, and VTubing focused venture. Managed multi-channel content and community engagement through Twitter, TikTok, YouTube, Discord, and email. Built scalable streamer onboarding, supporting 400+ content creators. Grew Twitter following by 40K+ within two months, directed a major VTubing event with 125+ VTubers and 700+ attendees, and reduced streamer onboarding time by 50%.

Global Brand Manager at Multiverse Play Pte. Ltd.

June 30, 2023 - July 13, 2025

Managed branding and marketing for Web3 incubated projects, delivering market analysis, social media strategies, and campaigns for multiple projects monthly. Developed social media content calendars and created extensive posts and press articles. Built KOL and media partnerships, hosted over 20 events with 1,000+ attendees, and organized community activities boosting monthly user growth by over 35%.

Product & Brand Manager at Honest Dairy (Group) Co., Ltd

February 28, 2022 - July 13, 2025

Conducted market analysis to deliver user and competitor insights. Managed product lifecycle for 80% of product portfolio, launching four new products and upgrading existing lines. Developed e-commerce pricing, promotions, and content contributing to over 30% monthly GMV growth on TikTok store. Supported foreign investment and joint ventures with leading global food companies.