Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Hi, I'm Muhammad Muneeb Sohail, a seasoned SEO and performance marketing specialist with extensive experience in strategizing and executing enterprise-level digital marketing campaigns. I enjoy leveraging data-driven insights and cutting-edge technologies like AI to boost organic traffic, improve conversion rates, and drive business growth across web and app platforms. With several years of experience working for renowned companies in the UAE and Pakistan, I have honed my skills managing large PPC budgets, conducting in-depth SEO audits, and experimenting with AI-driven content strategies. I'm passionate about continuous learning and staying ahead of digital trends to deliver measurable results.…Hi, I'm Muhammad Muneeb Sohail, a seasoned SEO and performance marketing specialist with extensive experience in strategizing and executing enterprise-level digital marketing campaigns. I enjoy leveraging data-driven insights and cutting-edge technologies like AI to boost organic traffic, improve conversion rates, and drive business growth across web and app platforms. With several years of experience working for renowned companies in the UAE and Pakistan, I have honed my skills managing large PPC budgets, conducting in-depth SEO audits, and experimenting with AI-driven content strategies. I'm passionate about continuous learning and staying ahead of digital trends to deliver measurable results.

Muhammad Muneeb Sohail

SEO Expert, Content Strategist, Digital Marketer, +4





Hi, I'm Muhammad Muneeb Sohail, a seasoned SEO and performance marketing specialist with extensive experience in strategizing and executing enterprise-level digital marketing campaigns. I enjoy leveraging data-driven insights and cutting-edge technologies like AI to boost organic traffic, improve conversion rates, and drive business growth across web and app platforms. With several years of experience working for renowned companies in the UAE and Pakistan, I have honed my skills managing large PPC budgets, conducting in-depth SEO audits, and experimenting with AI-driven content strategies. I'm passionate about continuous learning and staying ahead of digital trends to deliver measurable results.…Hi, I'm Muhammad Muneeb Sohail, a seasoned SEO and performance marketing specialist with extensive experience in strategizing and executing enterprise-level digital marketing campaigns. I enjoy leveraging data-driven insights and cutting-edge technologies like AI to boost organic traffic, improve conversion rates, and drive business growth across web and app platforms. With several years of experience working for renowned companies in the UAE and Pakistan, I have honed my skills managing large PPC budgets, conducting in-depth SEO audits, and experimenting with AI-driven content strategies. I'm passionate about continuous learning and staying ahead of digital trends to deliver measurable results.

Available to hire

Hi, I’m Muhammad Muneeb Sohail, a seasoned SEO and performance marketing specialist with extensive experience in strategizing and executing enterprise-level digital marketing campaigns. I enjoy leveraging data-driven insights and cutting-edge technologies like AI to boost organic traffic, improve conversion rates, and drive business growth across web and app platforms.

With several years of experience working for renowned companies in the UAE and Pakistan, I have honed my skills managing large PPC budgets, conducting in-depth SEO audits, and experimenting with AI-driven content strategies. I’m passionate about continuous learning and staying ahead of digital trends to deliver measurable results.

Skills

SEO

Google Ads

Figma

Experience Level

SEO

Expert

Google Ads

Expert

Figma

Intermediate

Language

English

Fluent

Urdu

Advanced

Work Experience

Senior SEO Specialist at Bayut & dubizzle

July 31, 2025 - July 13, 2025

Devised and executed SEO strategies for enterprise websites, including technical SEO (crawling and indexation), content optimization, and link building, resulting in steady organic traffic growth for non-branded queries. Collaborated with the tech team to develop a tool generating 25,000 long-tail pages, increasing organic visibility and rankings with 15,000 additional monthly visits and 15% more leads. Implemented dynamic content strategy, schemas, internal linking, and metadata, improving CTR by 7% and organic traffic by 4% for transactional queries. Improved site crawlability and consolidation across subdomains, leading to faster indexation. Led SEO launch of new site sections enhancing search rankings and user engagement. Automated reporting frameworks were created for weekly and monthly tracking of keyword rankings and traffic. Conducted ASO analysis optimizing product pages and improving app installs via A/B testing. Actively experimented with LLM-driven SEO strategies including

Senior Officer Performance Marketing at Almosafer.com (Seera Group)

May 31, 2024 - July 13, 2025

Improved organic revenue share by 4% through keyword expansion, content and backlinking strategies, and schema implementation across MENA. Achieved 6% session to search improvement through A/B tested landing pages. Delivered 25% growth in organic app installs through smart banners and creatives, increasing gross booking value by 12%. Managed $30k monthly budget for PR and off-page SEO optimizations, building backlinks on high transaction pages which enhanced keyword rankings and domain rating.

Product Growth Executive at OLX | Lamudi.com (EMPG Group)

November 30, 2022 - July 13, 2025

Handled complete SEO for Lamudi Mexico, Philippines & Indonesia and OLX Pakistan. Grew organic traffic by 4% in classifieds by executing taxonomy-level optimizations and internal linking. Increased clicks by 14% and improved average rank by 2 positions through automated content strategy and identifying over 8,000 long-tail keyword page opportunities.

Marketing Executive at Pakwheels.com

April 30, 2022 - July 13, 2025

Increased organic web sessions by 30% for the commercial section by optimizing metadata, internal linking, and UX improvements. Boosted organic orders by 12%, total clicks by 19%, visibility by 17%, and average position by 20% for the auto parts e-commerce store through content enhancements, FAQs, and video implementations.

Senior SEO Specialist (UAE) at Bayut & dubizzle

June 1, 2024 - Present

Led and executed enterprise SEO strategies across technical, content, and link-building pillars boosting non-branded traffic, launched 25,000 long-tail pages, adding 15,000 monthly visits and driving a 15% increase in leads. Developed and implemented dynamic content strategy, schemas, internal linking, and metadata, which led to a 7% improvement in CTR and 4% organic traffic growth for non-branded transactional queries. Conducted detailed ASO analysis and optimized product page titles, descriptions, and screenshots. Performed A/B testing on landing pages resulting in improved app category rankings and installs. Devised an automated reporting framework for GSC and Advanced Web Ranking using App Script to track trends. Experimenting with LLM-driven SEO strategies including AI-assisted content generation and prompt engineering to scale landing pages and topical authority.

Senior Officer Performance Marketing (UAE) at Almosafer.com (Seera Group)

May 1, 2024 - July 13, 2025

Managed $6M annual budget across Google & Bing Search Ads, leading strategy to execution, driving 28% YoY ROAS growth and 22% lift in conversions through advanced bidding, keyword optimization, and creative testing. Led Apple Search Ads with a $500K annual budget focusing on installs and conversions, boosting install-to-booking rate by 35% and reducing CPI by 25%. Increased organic revenue by 4% through targeted content and backlink strategies; improved session-to-search rate by 6% via A/B testing, and lifted CTR by 6% with metadata and schema enhancements. Achieved 25% growth in organic app installs through smart banners and creatives leading to 12% increase in GBV. Managed $30k monthly budget for PR & off-page SEO optimizations through backlinks on high transactional pages improving top keyword rankings and overall website DR.

Product Growth Executive (Pakistan) at OLX | Lamudi.com (EMPG Group)

November 1, 2022 - July 13, 2025

Handled complete SEO for Lamudi Mexico, Philippines & Indonesia along with Olx Pakistan. Grew organic traffic by 4% on the classifieds section by executing taxonomy on category and subcategory level with complete indexation and internal linking plan. Increased 14% clicks and average rank by 2 positions by introducing automated content strategy, optimizing internal linking, identifying 8k+ long tail keyword page opportunities on property section.

Marketing Executive (Pakistan) at Pakwheels.com

April 1, 2022 - July 13, 2025

Boosted organic sessions by 30% and improved auto-parts orders by 12%, with 19% more clicks, 17% higher visibility, and 20% better average position by optimizing metadata, internal linking, content, UX, and implementing FAQs, video, and schema on key commercial pages. Initiated Facebook conversion campaigns retargeting auto parts visitors and engagements, resulting in overall orders increase by 8%.