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I'm a freelancer who specializes in... from... Give an introduction about yourself, who are you, what are your most important skills and what differentiates you from other freelancers. This is the first thing clients will see. They are often interested in sector experience and knowledge, so please mention it. --- Employment and project experience Senior Designer Acme Co. _January 2017 - March 2017_ UX Designer Microsoft Inc. _January 2019 - March 2019_…I'm a freelancer who specializes in... from... Give an introduction about yourself, who are you, what are your most important skills and what differentiates you from other freelancers. This is the first thing clients will see. They are often interested in sector experience and knowledge, so please mention it. --- Employment and project experience Senior Designer Acme Co. _January 2017 - March 2017_ UX Designer Microsoft Inc. _January 2019 - March 2019_

Ariba Irfan

Content Creator, Video Editor, Digital Marketer, +1

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I'm a freelancer who specializes in... from... Give an introduction about yourself, who are you, what are your most important skills and what differentiates you from other freelancers. This is the first thing clients will see. They are often interested in sector experience and knowledge, so please mention it. --- Employment and project experience Senior Designer Acme Co. _January 2017 - March 2017_ UX Designer Microsoft Inc. _January 2019 - March 2019_…I'm a freelancer who specializes in... from... Give an introduction about yourself, who are you, what are your most important skills and what differentiates you from other freelancers. This is the first thing clients will see. They are often interested in sector experience and knowledge, so please mention it. --- Employment and project experience Senior Designer Acme Co. _January 2017 - March 2017_ UX Designer Microsoft Inc. _January 2019 - March 2019_

Available to hire

New Delhi, Rohini, India

I’m a freelancer who specializes in… from…

Give an introduction about yourself, who are you, what are your most important skills and what differentiates you from other freelancers. This is the first thing clients will see. They are often interested in sector experience and knowledge, so please mention it.

Employment and project experience

Senior Designer Acme Co.
January 2017 - March 2017

UX Designer Microsoft Inc.
January 2019 - March 2019

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Hindi

Fluent

Urdu

Advanced

Work Experience

Social Media Marketing Specialist at Vajiram and Ravi

March 31, 2025 - July 14, 2025

Orchestrated comprehensive social media campaigns across Instagram, YouTube, and X (formerly Twitter), achieving a 35% increase in follower growth within 12 months. Conceptualized and produced engaging multimedia content including promotional videos and graphic designs, enhancing engagement rates by 20%. Leveraged advanced analytics tools like Google Analytics and Sprout Social to optimize campaign performance and improve ROI by 15%. Collaborated with cross-functional teams to align social media initiatives with brand objectives and product launches.

Digital Marketing Coordinator at Aachoo Jaipur Pvt. Ltd.

January 31, 2023 - July 14, 2025

Managed Instagram and Facebook brand presence, driving a 25% audience growth through targeted content strategies and community engagement. Designed and executed paid advertising campaigns with budgets of ₹20,000 monthly, boosting click-through rates by 10%. Conducted market research to identify trends that informed content calendars and campaign themes. Mentored and trained junior team members in social media tools and industry standards.

Freelance Fashion Model & Brand Ambassador at Multiple International & Domestic Brands

January 1, 2019 - Present

Served as official freelance model for Fashion Nova and other brands. Created diverse, high-quality content for digital marketing campaigns while maintaining brand aesthetics and visual consistency. Represented various brands including Aachoo Pvt Ltd, Womenbling, Panda Store, Namya Clothing, and AMX Production through fashion modeling and promotional activities.

Marketing Intern at Muskurahat Foundation

August 31, 2019 - July 14, 2025

Supported strategic content creation for Instagram and YouTube channels contributing to a 15% increase in viewership. Assisted in social media metrics monitoring and performance report preparation. Coordinated with graphic design teams to produce visually compelling posts aligned with brand guidelines.

Social Media Marketing Specialist at Vajiram and Ravi

March 31, 2025 - July 14, 2025

Orchestrated comprehensive social media campaigns across Instagram, YouTube, and X (formerly Twitter), achieving an impressive 35% increase in follower growth within 12 months. Conceptualized and produced engaging multimedia content, including promotional videos and graphic designs, resulting in a 20% enhancement in engagement rates. Leveraged advanced analytics tools (Google Analytics, Sprout Social) to optimize campaign performance, successfully improving ROI by 15%. Collaborated seamlessly with cross-functional teams to align social media initiatives with overarching brand objectives and product launch strategies.

Digital Marketing Coordinator at Aachoo Jaipur Pvt. Ltd.

January 31, 2023 - July 14, 2025

Strategically managed Instagram and Facebook brand presence, cultivating a 25% audience growth through targeted content strategies and community engagement. Designed and executed sophisticated paid advertising campaigns with monthly budgets of ₹20,000, achieving a 10% increase in click-through rates. Conducted comprehensive market research to identify emerging trends, informing strategic content calendars and campaign themes. Mentored and trained 3 junior team members on social media tools, best practices, and industry standards.

Freelance Fashion Model & Brand Ambassador at Multiple International & Domestic Brands

January 1, 2019 - Present

Served as official freelance model for prestigious international fashion brand Fashion Nova. Created diverse, high-quality content for digital marketing campaigns while maintaining brand aesthetics and visual consistency. Represented brands including Aachoo Pvt Ltd, Womenbling, Panda Store, Namya Clothing, and AMX Production through fashion modeling, jewelry and accessories campaigns, lifestyle and fashion content creation, and commercial and creative modeling projects.

Marketing Intern at Muskurahat Foundation

August 31, 2019 - July 14, 2025

Supported strategic content creation for Instagram and YouTube channels, contributing to a 15% increase in overall viewership. Assisted in comprehensive social media metrics monitoring and performance report preparation. Coordinated with graphic design teams to produce visually compelling posts aligned with brand guidelines.