Available to hire
I am an accomplished design professional with over 19 years of design and brand management experience spanning an extensive range of corporate branding, packaging, email campaigns and design services for SMEs and large corporate entities.
My client and team management skills, coupled with strong communication and interpersonal abilities, have translated into delivering a consistent high standard of creativity, best-practice, accuracy and conceptual design advice across projects and teams.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Senior Digital Designer at Smith & Nephew Pty. Ltd.
December 31, 2019 - July 14, 2025Leveraged expertise to develop and implement effective digital platform strategies, consistently delivering innovative concepts that exceed client expectations. Led and enhanced digital campaign capabilities to differentiate the company's online presence from competitors. Increased brand awareness by optimizing digital footprint using monthly analytics and A/B testing. Achieved open rates of 45-55% on campaigns and surpassed 100% registration goals for healthcare events across single state events. Produced over 40 YouTube videos and managed 10-30 digital product campaigns to boost media content and digital presence.
Web Designer at Airloom Pty. Ltd.
December 31, 2015 - July 14, 2025Designed and delivered product launch marketing and e-campaign materials within Marketo and Salesforce databases. Created sales materials and managed static and responsive content. Transformed business requirements and briefs into high-quality finished products, ensuring brand consistency and effective communication.
Web Developer / Graphic Designer at OX Group International
December 31, 2012 - July 14, 2025Managed digital marketing strategy maintenance, developed product catalogues, and implemented wireframing strategies for new website launches. Delivered marketing and e-marketing materials using Campaign Monitor and Survey Monkey. Updated industrial packaging and POS materials. Maintained the company website and digital campaigns while rebranding packaging and in-store POS materials.
Graphic Designer at SABRE Group Marketing
December 31, 2010 - July 14, 2025Developed digital and print collateral for high-profile campaigns for major brands including Campbell’s and Pepperidge Farm. Produced key materials supporting product launches such as wireframing and web content. Managed branding portfolios for eight major brands, including Campbell's Soup.
Senior Digital Designer at Smith + Nephew ANZ
December 31, 2019 - September 26, 2025Oversaw APAC branding, packaging and marketing materials for 10 capabilities teams; designed product launches and campaigns in Marketo and Salesforce; coordinated static and responsive content from department heads to a high-quality finish; produced over 40 YouTube videos and 40+ digital campaigns; maintained and expanded the company website and product catalogue.
Web Designer at Airloom Pty Ltd
December 31, 2015 - September 26, 2025Designed branding and sales collateral for three brands; collaborated with ANZ product managers in an Agile environment; built end-to-end marketing materials using the company marketing platform; managed large-format printing and external vendors; created brand style guides and internal version controls; delivered responsive sales presentations and event collateral.
Freelance Web Designer at Motorcycle Accessories Superstore
December 31, 2013 - September 26, 2025Freelance web design lead responsible for wireframes and aesthetic direction for the company website; coordinated with third-party developers on architecture, on-click events, carousel banners and database hierarchy.
Web Designer / Graphic Designer at OX Group International
December 31, 2012 - September 26, 2025Design Lead overseeing digital branding for 12 capabilities teams; maintained and updated the company website and campaigns; rebranded packaging; launched new products; managed product photography assets for web and print; created a version-controlled image library.
Graphic Designer at Sabre Group Marketing Services Inc
December 31, 2010 - September 26, 2025Graphic design lead handling multiple briefs for major brands; produced large-format, packaging, POS materials and web content for B2B and B2C campaigns; supported campaigns for Campbell's Soup, E.D Smith Foods, Pepperidge Farm and Goldfish; tracked hours and monthly collateral/content.
Graphic Designer at Brushstrokes Media Inc
December 31, 2009 - September 26, 2025Production designer for large-format painting projects; used advanced Photoshop to reproduce and optimize files; created layered, meta-tagged deliverables and maintained print-ready assets; ensured timely delivery under tight deadlines.
Graphic Designer at Activa Global Sports & Entertainment LLC
December 31, 2008 - September 26, 2025Graphic designer for licensed marketing and merchandising programs; designed catalog materials for Warner Bros, EPL, NBA, NFL, MLB and NHL; developed web advertisements and a templates suite for print, POS and digital, coordinating with internal teams and vendors.
Graphic Designer at SNAP Newspaper Group Inc
December 31, 2006 - September 26, 2025Graphic design for B2B and B2C campaigns; produced large-format, packaging, POS and web content for multiple brands; maintained brand logs and monthly collateral; ensured timely, accurate delivery of campaigns.
Freelance Graphic Designer at The National Aboriginal Achievement Foundation Inc
December 31, 2004 - September 26, 2025Freelance graphic design work supporting branding and communications materials for a national foundation.
Senior Digital Designer at Smith + Nephew ANZ
December 31, 2019 - September 26, 2025Oversaw APAC branding, packaging, and marketing materials for 10 capabilities teams, key vendors, and events; managed one direct report with varying competencies; designed product launches and marketing campaigns within Marketo and Salesforce; produced 40+ YouTube videos and multiple digital campaigns; maintained website and product catalog.
Web Designer at Airloom Pty Ltd
December 31, 2015 - September 26, 2025Led branding for three business brands (Airloom, Woolloo, Silverback MDM); tested pixels across platforms; built end-to-end sales funnels in Marketo and Salesforce; collaborated with product managers; developed brand style guides and marketing collateral; managed large-format printing and external vendors.
Freelance Web Designer at Motorcycle Accessories Superstore
December 31, 2013 - September 26, 2025Designed wireframes and visual aesthetics for the company website; coordinated with third-party developers on architecture, functionality, and on-click events; implemented dynamic content and user experience improvements.
Web Designer / Graphic Designer at OX Group International
December 31, 2012 - September 26, 2025Maintained company website and campaigns; designed editorial catalogs and product photography; rebranded packaging; launched new products; created version-controlled media libraries; performed 360° product photography for web and print.
Graphic Designer at Sabre Group Marketing Services Inc
December 31, 2010 - September 26, 2025Managed multiple design briefs for major brands; produced large-format, packaging, POS materials, and web content for B2B/B2C campaigns; maintained brand logs and billable hours.
Graphic Designer at Brushstrokes Media Inc
December 31, 2010 - September 26, 2025Production designer focusing on large-format print; managed advanced Photoshop workflows for reproduction; created print-ready, meta-tagged files for efficient output.
Graphic Designer at Activa Global Sports & Entertainment LLC
December 31, 2008 - September 26, 2025Designed licenses and media campaigns for flagship franchises; developed print and digital ads; created templates for ongoing use by the team; collaborated with internal sales and creative groups.
Freelance Graphic Designer at SNAP Newspaper Group Inc
December 31, 2006 - September 26, 2025Freelance design work supporting major brand campaigns; produced B2B/B2C print collateral and web content; managed timelines and client briefs.
Program Lab/Class Assistant at Ontario College of Art & Design University
December 31, 2005 - September 26, 2025Assisted with labs/classes, supporting design education and studio workflow.
Senior Digital Designer at Smith + Nephew ANZ
December 31, 2019 - September 26, 2025Oversaw APAC branding, packaging, and marketing materials for 10 Capabilities Teams and major third-party vendors in APAC; managed one direct report.
Web Designer at Airloom Pty. Ltd. / Silverback MDM / Woolloo
December 31, 2015 - September 26, 2025Oversaw branding across three brands; pixel-perfect testing and AB campaigns; admin for Marketo and Salesforce; collaborated with external vendors for large-format and digital media.
Freelance Web Designer at Motorcycle Accessories Superstore
December 31, 2013 - September 26, 2025Designed wireframes and aesthetics for the company website; coordinated with developers on UI/UX, carousel banners, and database hierarchy.
Web Designer / Graphic Designer at OX Group International
December 31, 2012 - September 26, 2025Design Lead for Marketing; maintained website; rebranded packaging; launched products; managed product photography and version control.
Graphic Designer at Sabre Group Marketing Services Inc
December 31, 2010 - September 26, 2025Led design for major brands; produced large-format, packaging and POS materials; web content for B2B and B2C campaigns.
Graphic Designer at Brushstrokes Media Inc
December 31, 2010 - September 26, 2025Managed large-format print design, colour correction, pre-press and print-ready assets; maintained file versioning and asset libraries.
Graphic Designer at Activa Global Sports & Entertainment LLC
December 31, 2008 - September 26, 2025Designed licenses for Warner Bros, EPL, NBA, NFL, MLB, NHL; developed templates and brand style guides; collaborated with sales teams.
Freelance Graphic Designer at SNAP Newspaper Group Inc
December 31, 2006 - September 26, 2025Freelance design; development of brand collateral and content for local and national campaigns.
Program Lab/Class Assistant at The National Aboriginal Achievement Foundation Inc
December 31, 2004 - September 26, 2025Program Lab/Class Assistant providing support for design-related education activities.
Senior Digital Designer at Smith + Nephew ANZ
January 1, 2019 - September 26, 2025Oversaw APAC branding, packaging, and marketing materials for 10 Capabilities Teams; designed product launches and supporting campaigns; managed content in Marketo and Salesforce; produced and curated digital assets, including videos, and maintained the product catalogue and company website. Led one direct report and collaborated with multiple stakeholders to ensure brand consistency and campaign success.
Web Designer (Marketing Department) at Airloom Pty Ltd / Silverback MDM / Woolloo
January 1, 2015 - September 26, 2025Designed branding and sales collateral for three brands; collaborated with product managers in an Agile environment; acted as Marketo/Salesforce administrator to design funnels and educational campaigns; coordinated large-format printing and vendor work; created brand style guides and internal version control for assets.
Freelance Web Designer at Motorcycle Accessories Superstore
January 1, 2013 - September 26, 2025Led wireframe and visual design of the company website architecture and user experience; coordinated with third‑party developers to implement current best practices, on-click events, banners and database hierarchy.
Web Designer / Graphic Designer at OX Group International
January 1, 2012 - September 26, 2025Design Lead for Marketing Division; managed digital and branding output across 12 Capabilities Teams; maintained website and campaigns; designed editorial catalogues; rebranded packaging; coordinated product photography for web and print; staged and produced photography for product libraries.
Graphic Designer at Sabre Group Marketing Services Inc
January 1, 2010 - September 26, 2025Led multiple design briefs for major brand campaigns; produced large-format, packaging and POS materials; contributed web content and marketing collateral for B2B and B2C clients including Campbell’s Soup and Pepperidge Farm; managed content and templates for ongoing campaigns.
Graphic Designer at Brushstrokes Media Inc
January 1, 2010 - September 26, 2025Production Designer handling large-format print production, colorization and reproduction workflows; managed file optimization and metadata for print-ready outputs; supported rapid turnaround projects.
Graphic Designer at Activa Global Sports & Entertainment LLC
January 1, 2008 - September 26, 2025Designed licensed products and media campaigns for brands across in-store, stadium, print and web channels; developed collector materials for Warner Bros, EPL, NBA, NFL, MLB and NHL; contributed to web advertising and cross-team concepts.
Graphic Designer at SNAP Newspaper Group Inc
January 1, 2006 - September 26, 2025Freelance graphic design supporting major brand and print campaigns; collaborated with internal teams and external vendors on branding, web content and POS materials.
Program Lab/Class Assistant at The National Aboriginal Achievement Foundation Inc
January 1, 2004 - September 26, 2025Assisted program laboratories and classes, supporting educational initiatives and administrative tasks.
Education
Advanced Diploma at TAFE – Ultimo, NSW
January 1, 2011 - December 31, 2011Bachelor's Degree at OCAD UAW
January 1, 2005 - December 31, 2005Advanced Diploma in Web Design at TAFE – Ultimo, NSW
January 1, 2010 - January 1, 2011Bachelor of Design at Ontario College of Art & Design University
January 1, 2000 - January 1, 2005Advanced Diploma in Web Design at TAFE - Ultimo, NSW
January 1, 2010 - December 31, 2011Bachelor of Design at Ontario College of Art & Design University, Canada
January 1, 2000 - December 31, 2005Advanced Diploma in Web Design at TAFE – Ultimo, NSW
January 1, 2010 - January 1, 2011Bachelor of Design at Ontario College of Art & Design University
January 1, 2000 - January 1, 2005Advanced Diploma in Web Design at TAFE – Ultimo, NSW
January 1, 2010 - January 1, 2011Bachelor of Design at Ontario College of Art & Design University, Canada
January 1, 2000 - January 1, 2005Qualifications
DX Competition Honorable Mention
January 1, 2003 - December 31, 2003Al Goulais Award Honorable Mention
January 1, 2003 - December 31, 2003Norman & Margaret Jewison Scholarship
January 1, 2003 - December 31, 2003Industry Experience
Healthcare, Manufacturing, Professional Services, Media & Entertainment, Retail, Software & Internet
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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