Hi, I'm Arturo Morales II, a Senior Graphic Designer and Director of Design with a passion for visual advertising, signage, and brand implementation. Over the years, I've had the opportunity to lead re-branding projects for nationally recognized companies, helping them create cohesive and impactful visual identities. I specialize in designing everything from small vinyl graphics to large freeway pylons with technical details. I enjoy collaborating closely with different teams to ensure that every project runs smoothly from conception to completion. I'm always eager to take on new challenges in the advertising and signage industry, delivering creative and practical design solutions that resonate with brands and their audiences.…

Arturo Morales II

Hi, I'm Arturo Morales II, a Senior Graphic Designer and Director of Design with a passion for visual advertising, signage, and brand implementation. Over the years, I've had the opportunity to lead re-branding projects for nationally recognized companies, helping them create cohesive and impactful visual identities. I specialize in designing everything from small vinyl graphics to large freeway pylons with technical details. I enjoy collaborating closely with different teams to ensure that every project runs smoothly from conception to completion. I'm always eager to take on new challenges in the advertising and signage industry, delivering creative and practical design solutions that resonate with brands and their audiences.…

Available to hire

Hi, I’m Arturo Morales II, a Senior Graphic Designer and Director of Design with a passion for visual advertising, signage, and brand implementation. Over the years, I’ve had the opportunity to lead re-branding projects for nationally recognized companies, helping them create cohesive and impactful visual identities. I specialize in designing everything from small vinyl graphics to large freeway pylons with technical details.

I enjoy collaborating closely with different teams to ensure that every project runs smoothly from conception to completion. I’m always eager to take on new challenges in the advertising and signage industry, delivering creative and practical design solutions that resonate with brands and their audiences.

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Skills

Experience Level

Language

English
Fluent

Work Experience

Senior Graphic Design / Director of Design at SSC Signs & Lighting
January 1, 2022 - Present
Coordinate with the Art Director at a National company to set the standards for re-branding sign design. Currently completing custom design packages for each individual location of the re-branding effort. Completed conception to completion designs ranging from 85' Pylon signs all the way to vinyl graphics for hospitals.
Senior Graphic Design / Director of Design at Icon Identity Solutions/Stratus Unlimited
December 31, 2022 - July 14, 2025
Coordinated with Program/Project Managers to set branding standards for projects with over 100 locations nationally and internationally. Completed custom design packages for large national brands in cellular, fuel centers, hospitality, storage, convenience stores, and banking. Specialized in exterior fabricated illuminated signage including freeway pylons and digital fuel pricing boards.
Senior Graphic Design / Director of Design at US Signs/Vixxo Signs & Lighting
December 31, 2018 - July 14, 2025
Coordinated with the Art Director to set standards for re-branding sign design for over 5,500 locations. Created custom design packages for individual locations as part of a re-branding team unifying multiple companies under a single brand valued over 800 million. Responsible for designing external and internal marketing and training collateral for over 1,200 employees.
Project Manager / Graphic Designer at Trademark Visual, Inc
December 31, 2015 - July 14, 2025
Managed 30+ projects simultaneously with an average invoice price of $83K, totaling over 1 million in national projects annually. Provided on-site management and coordination of trades for smooth project completion. Developed client relations for repeat business. Prepared and successfully completed permit approvals, establishing long-term relations with multiple city jurisdictions. Designed conceptual and production graphic packages. Navigated variances and hearings to secure approvals.
Graphic Designer / Sales at Signs of the Times, Inc
October 30, 2012 - July 14, 2025
Provided conceptual designs and production drawings for a range of signage from vinyl window graphics to freeway pylons including engineering and electrical details. Prepared detailed designs for city engineering approvals following ASA & IEC specifications. Successfully handled permit approvals and fostered long-term city relations. Secondary role in sales, producing over $415K in 10 months.
Graphic Designer at Bootz & Duke Sign Co.
December 31, 2011 - July 14, 2025
Main graphic designer supporting 6 individual salespeople. Produced over 500 new designs annually with all necessary revisions. Designs included vinyl window graphics, 110’ freeway pylons, vehicle graphics, and comprehensive sign plan packages. Prepared detailed city engineering approval designs compliant with ASA & IEC standards. Maintained and repaired local intranet network and managed consulting firm policies.

Education

Diploma at Marcos de Niza High School
January 1, 1996 - December 31, 2000
Graphic Design Program at University of Advancing Computer Technologies
January 1, 2000 - December 31, 2003

Qualifications

Add your qualifications or awards here.

Industry Experience

Retail, Energy & Utilities, Travel & Hospitality, Financial Services, Professional Services, Manufacturing, Media & Entertainment, Real Estate & Construction

Skills

Experience Level